SEO Lead & Supervisor – 12‑Month Hybrid Contract (London)

Overview

The SEO Specialist/Supervisor plays a pivotal role in driving organic traffic and enhancing the visibility of Disney Store's six e‑commerce websites. Collaborating closely with the Senior Marketing Manager and agency partners, this role leads day‑to‑day SEO operations, including technical support, on‑site optimisation, and performance tracking. By embedding SEO best practices across content, product, and site development initiatives, the SEO Specialist/Supervisor contributes to long‑term organic growth and ensures Disney's digital presence aligns with its brand tone and customer‑focused values. This 12‑month fixed‑term contract is based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.

Values

You will join a team grounded in Disney values: Integrity, Inclusion, Creativity, Collaboration, and Community.

Responsibilities

• Execute and manage SEO strategies that align with Disney's overarching goals.
• Lead day‑to‑day SEO operations, including technical, on‑page, and content optimisation.
• Develop and implement long‑term SEO strategies in collaboration with the Senior Marketing Manager.
• Manage metadata implementation, internal linking improvements, and on‑site content optimisation requests while maintaining brand consistency.
• Collaborate with SEO agencies to align on strategic priorities, monitor performance milestones, and brief optimisation requests.
• Coordinate SEO requirements across teams including Site Merchandising, Product Development, and Brand Marketing.
• Analyse and report on organic traffic, keyword rankings, and conversion performance.
• Support technical projects such as site migrations, URL structure updates, and schema markup implementation.
• Monitor emerging trends in AI‑driven search experiences and evaluate their impact on site visibility.
• Collaborate with the Paid Media team to develop a holistic "One Search" strategy optimising organic and paid search channels.
• Prepare and present monthly performance summaries and recommendations to marketing leadership.

Qualifications

• Proficiency in technical SEO, including site architecture, page speed optimisation, and structured data.
• Hands‑on experience with SEO tools such as Google Search Console, SEMrush, Screaming Frog, and Ahrefs.
• Working knowledge of Adobe Analytics and familiarity with HTML, CSS, and JavaScript fundamentals.
• Strong analytical skills with a data‑driven approach to decision‑making.
• Excellent organisational, planning, and time‑management skills.
• Effective communication and relationship‑building skills across all levels of the business.
• Bachelor's degree in Marketing, Business Analytics, Computer Science, or a related field.
• Strong background in SEO, preferably within e‑commerce.

Preferred Qualifications

• Certifications such as Google Analytics and Google Ads.
• Experience optimising websites in multiple languages.
• Previous Disney experience or familiarity with Disney's global businesses.

Benefits

• 25 days annual leave.
• Private medical insurance and dental care.
• Free park entry for you, family, and friends.
• Discounts on selected Disney products, resort food and beverage, and ticketing.
• Exceptional parental and guardian leave.
• Employee Resource Groups: WOMEN @ Disney, Disney Mosaic, Disney PRIDE, ENABLED, and TRUST.

Equal Opportunity

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. The company is an Equal Opportunity Employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives, and to providing reasonable accommodation to individuals with disabilities.