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- Tasks: Lead content planning for Disney+ EMEA, shaping programming strategy and schedules.
- Company: Join the iconic Walt Disney Company, a leader in entertainment and storytelling.
- Benefits: Enjoy a 4-day in-office work week and collaborate with a dynamic team.
- Why this job: Be part of a creative environment that drives subscriber engagement and retention.
- Qualifications: Significant experience in media programming and a passion for content is essential.
- Other info: Position based in Hammersmith, London, with opportunities for collaboration across Europe.
The predicted salary is between 72000 - 108000 £ per year.
Reporting to the VP, Programming, Disney+ EMEA, the Director, Content Planning will help evolve and execute the editorial framework and content strategy for our EMEA DTC content offering, to drive maximum subscriber acquisition, engagement and retention. The Director will create the optimum content release schedule built from all our owned US content pipelines; global, regional and local acquisitions; unpublished library and EMEA, APAC and LATAM Original Productions.
Key responsibilities:
- Define the region-wide content planning schedules for DTC programming: Shape the overall programming strategy for Disney+ EMEA, identifying priority content genres/categories/titles to attract and retain key audience segments, drawing on data-driven insights on the content preferences and needs of different consumer cohorts.
- Set regional programming priorities, working collaboratively with country programming leads and regional EMEA content team, to create high impact programming events that leverage TWDC brands and franchises.
- Assure optimised cadence of all content types, satisfying our taste base segments and audiences.
- Develop a clear view of learnings and best practices across programming and planning, that is shared and applied across all local markets.
- Execute and update a strong data-led approach to our content planning strategies, in the long, mid and short term, including day to day schedules and reactive programming changes.
- Work with the global programming team in LA to adapt the global strategy to the region where appropriate and serve as the lead relationship for all European programming strategy/needs, working closely with all local heads of programming.
- Work closely with the EMEA content teams responsible for commissioning original content; content acquisitions; content operation and localisation team, merchandising team, analytics and insight team, strategic and propositions team, Global, Regional and Local.
- Consolidate regional and local content calendars and schedules, ensuring efficient alignment of priorities where possible.
Experience and professional qualifications required:
- This role requires the ability to shape and lead a high performing team; in an ever changing and evolving environment, work effectively and collaboratively with peers in London, local markets, and the US.
- Significant experience managing a television/video editorial and programming strategy.
- Proven success in an executive level media Video Content/Programming role, ideally with multi-market experience in Europe.
- SVOD/streaming and content windowing experience would be beneficial.
- Ability/experience in selecting content for a service, planning/programming the service, and using data to guide/adjust editorial strategy.
- A passion for, and deep understanding, of content.
- Experience in developing and managing a team of programmers.
Skills:
- Balanced analytical and creative thinker with ability to leverage data to drive programming strategy/decisions as well as view and understand content editorially.
- Inspires creativity and innovation.
- Strong relationship skills within a matrix organisation.
- Drives results and motivates the team in a fast paced environment.
- Collaboration and influencing at all levels.
Other:
The role is based in Hammersmith, London, and we operate a 4-day in-office policy.
Director, Content Planning Disney+ EMEA employer: Disney
Contact Detail:
Disney Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Content Planning Disney+ EMEA
✨Tip Number 1
Familiarise yourself with Disney+'s current content offerings and strategies in the EMEA region. Understanding their existing programming and how they engage different audience segments will help you articulate your vision for enhancing their content planning.
✨Tip Number 2
Network with professionals in the media and streaming industry, especially those who have experience with SVOD platforms. Building relationships can provide insights into best practices and may even lead to referrals that could strengthen your application.
✨Tip Number 3
Stay updated on the latest trends in content consumption and data analytics. Being able to discuss how these trends impact programming decisions will demonstrate your analytical skills and your ability to adapt strategies based on consumer behaviour.
✨Tip Number 4
Prepare to showcase your leadership style and team management experience. Think of examples where you've successfully led a team through change or innovation, as this role requires strong collaboration and motivation skills in a fast-paced environment.
We think you need these skills to ace Director, Content Planning Disney+ EMEA
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications required for the Director, Content Planning role at Disney+. Familiarise yourself with their content strategy and how it aligns with audience engagement.
Tailor Your CV: Craft your CV to highlight relevant experience in television/video editorial and programming strategy. Emphasise any multi-market experience in Europe and your success in executive-level media roles, particularly in SVOD or streaming.
Write a Compelling Cover Letter: In your cover letter, express your passion for content and your understanding of the industry. Discuss how your analytical and creative thinking can contribute to Disney+'s programming strategy and how you can inspire a high-performing team.
Showcase Data-Driven Insights: Demonstrate your ability to use data to guide programming decisions. Include examples of how you've successfully adjusted editorial strategies based on audience insights and preferences in your previous roles.
How to prepare for a job interview at Disney
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in shaping editorial strategies. Highlight specific examples where you've successfully defined content planning schedules and how you used data-driven insights to attract and retain audiences.
✨Demonstrate Collaborative Skills
This role requires working closely with various teams across different regions. Be ready to share instances where you've collaborated effectively with peers, especially in a matrix organisation, to achieve common goals.
✨Highlight Your Passion for Content
Express your enthusiasm for content and the media landscape. Discuss your understanding of current trends in streaming and how they influence programming decisions, showing that you are not just experienced but also genuinely passionate about the industry.
✨Prepare for Data-Driven Discussions
Since the role involves a strong data-led approach, be prepared to talk about how you've used analytics to inform your programming strategies. Bring examples of how data has guided your decisions in previous roles, particularly in a multi-market context.
