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- Tasks: Drive customer acquisition and retention for Disney+ through innovative marketing strategies.
- Company: Join the iconic Walt Disney Company and be part of a dynamic team.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry.
- Why this job: Make an impact in the fast-paced world of streaming entertainment with Disney.
- Qualifications: Experience in customer acquisition strategies and A/B testing in subscription services.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Disney+ is The Walt Disney Company\’s Direct to Consumer video entertainment service. The service consists of long form and short form videos built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs). The Disney+ team is responsible for the country launches and day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics. The EMEA Customer Acquisition team\’s mission is to make it as easy as possible for potential customers to discover and sign-up to Disney+. You will be part a team of four optimising the disneyplus.com experience to drive acquisition, upgrades/downgrades, reduce cancellations and optimise winback tactics, also leveraging other owned channels such as email, app notifications, and more. You will be working closely with Product, Analytics, Marketing Operations, Design and Local teams to define and execute the testing roadmap, implement winning treatments and promote key beats. This role will require you to be onsite 4 days a week.
Responsibilities
- Develop and implement the testing roadmap for key commerce flows and channels (e.g. landing page, sign-up flow, cancellation flow, email, push, etc) optimising for conversion and lifetime value
- Partner with Product, Analytics, Marketing Operations, Design to find opportunities to drive customer acquisition and retention (incl. through offers and winback) as well as upgrades and downgrades
- Collaborate with local teams in EMEA markets to deliver campaigns and initiatives across the region
- Monitor KPIs and report progress, gaps, opportunities to senior leadership
- Successful track record in defining and implementing acquisition strategies (managing KPIs such as conversion rate and lifetime value) in the SVOD industry or other fast paced subscription services
- Extensive experience in developing and implementing A/B testing roadmaps
- Extensive experience partnering with Product teams
- Numerical, with an ability to distil figures into a narrative that is clear and concise
- Excellent influencing and business partner collaboration
- Strong presentation and interpersonal skills
- Thrives in an ambiguous, fast paced and cross-functional environment
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
Equal Opportunity Employer
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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Customer Acquisition Manager employer: Disney
Contact Detail:
Disney Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Acquisition Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Disney+. A casual chat can lead to insider info and maybe even a referral. Don’t be shy; we all love a good conversation!
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your past successes in customer acquisition. Use data to back up your achievements – numbers speak volumes, and we want to see how you can drive results!
✨Tip Number 3
Prepare for the interview by understanding Disney+ inside out. Know their key content brands and think about how you can contribute to their mission. We want to see your passion for the brand and how you can help them grow!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Let’s make it happen together!
We think you need these skills to ace Customer Acquisition Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer Acquisition Manager role. Highlight your experience in customer acquisition strategies and any relevant metrics you've achieved. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Disney+ and how your skills align with our mission. Be sure to mention any specific projects or experiences that relate to the role.
Showcase Your Analytical Skills: Since this role involves monitoring KPIs and reporting progress, make sure to showcase your analytical skills in your application. Share examples of how you've used data to drive decisions and improve customer acquisition in the past.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Disney
✨Know Your Numbers
As a Customer Acquisition Manager, you'll need to be comfortable with KPIs like conversion rates and lifetime value. Brush up on your numerical skills and be ready to discuss how you've used data to drive successful acquisition strategies in the past.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams like Product, Analytics, and Marketing Operations. Prepare examples of how you've successfully collaborated with cross-functional teams to achieve common goals, and highlight your influencing skills.
✨Be Ready for A/B Testing Talk
Since developing and implementing A/B testing roadmaps is key, come prepared to discuss your experience with A/B testing. Share specific examples of tests you've run, what you learned, and how those insights impacted customer acquisition.
✨Understand the Disney+ Landscape
Familiarise yourself with Disney+ and its content brands. Be ready to discuss how you would optimise the customer journey across different platforms. Showing that you understand the service and its audience will set you apart from other candidates.