At a Glance
- Tasks: Shape and deliver strategic marketing plans for iconic brands like Disney, Marvel, and Star Wars.
- Company: Join the magic at The Walt Disney Company, a leader in entertainment.
- Benefits: 25 days annual leave, private medical insurance, and discounts on Disney experiences.
- Other info: Work in a collaborative environment with opportunities for growth and creativity.
- Why this job: Be part of a creative team that drives impactful marketing campaigns across EMEA.
- Qualifications: Experience in marketing, brand management, and strong communication skills required.
The predicted salary is between 51750 - 63250 £ per year.
Job Posting Title: Brand & Franchise Marketing Manager, EMEA & UK
Job Description
About the Role & Team
The Brand & Franchise Marketing team plays a key role in bringing teams together across The Walt Disney Company EMEA, helping to drive alignment, collaboration and clarity around our brand, franchise, synergy and audience priorities.
This cross-company team works closely with Disney lines of business across EMEA, as well as global teams in the US, translating global strategy into meaningful regional direction by bringing together audience insight, business performance and franchise priorities.
As Brand & Franchise Marketing Manager, EMEA & UK, you will help shape and deliver strategic plans for key brand and franchise marketing priorities across Disney, Marvel, Star Wars, Pixar and National Geographic.
You will work with insights, data and stakeholders across the business to create clear frameworks, build alignment and deliver consumer-facing campaigns that support wider business growth.
This role will report to the Senior Manager, Brand & Franchise Marketing.
This role will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.
You'll join a team grounded in our Disney values - acting with Integrity , welcoming everyone through Inclusion , embracing boundless Creativity , working together through Collaboration and caring deeply for our Community .
These values shape how we work and how we support one another every day.
What You Will Do
In this role, you will
- Develop a strong understanding of selected brand and franchise priorities, becoming a trusted point of contact and guardian for those areas across the business.
- Use audience insights, business data and performance metrics to identify strategic challenges, opportunities and recommendations for key franchises.
- Create, update and share strategic overviews and frameworks that help EMEA marketing teams align behind shared priorities.
- Develop, lead and deliver innovative consumer marketing campaigns across selected Disney brands and franchises, with digital and social at the heart of many plans.
- Champion cross-company collaboration, identifying opportunities to connect teams and create value across different lines of business.
- Act as the key point of contact for campaign strategy and implementation guidance across EMEA local markets, providing tools, templates and regular communication to support adoption.
- Build collaborative relationships with local and regional stakeholders, ensuring information flows clearly in both directions.
- Manage EMEA and UK campaign budgets for designated brands and franchises.
- Brief and partner with in-house functional teams and agencies to ensure campaigns are delivered on time, on brief and on budget.
- Establish campaign KPIs, manage reporting frameworks and deliver clear post-campaign analysis.
- Maintain campaign calendars, presentations and key documents, ensuring stakeholders are kept informedd throughout planning and delivery.
- Required Qualifications & Skills
- Experience in a marketing, brand management or franchise marketing role.
- Experience working with research, audience insights and business data, with the ability to translate insights into clear strategic recommendations.
- Experience briefing agencies and supporting media planning and implementation.
- Experience working on paid media campaigns, including execution and analysis.
- Understanding of digital marketing, You Tube marketing and content-led campaigns.
- Strong stakeholder management skills, ideally gained within a matrixed or cross-functional organisation.
- A proactive, tenacious and diplomatic approach, with the ability to build trust and influence across teams.
- Strong communication skills, with curiosity and a solution-focused mindset.
- Understanding of local markets across EMEA.
- Confident presentation skills, with the ability to deliver a clear and compelling message to a range of internal and external audiences.
- Strong organisational skills, with the ability to manage multiple priorities, deadlines and stakeholders.
- Preferred Qualifications
- Experience working across entertainment, media, consumer products, streaming, franchise, studios or brand-led environments.
- Experience supporting multi-market campaigns across EMEA.
- Experience working with global teams and translating global strategy into regional or local plans.
- An interest in Disney, Marvel, Star Wars, Pixar and National Geographic brands and franchises.
- The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Complimentary admission to eligible Disney Theme Parks, giving you the opportunity to experience the magic we create and make memories of your own.
Admission is subject to availability, capacity restrictions, applicable rules, block-out dates, and eligibility requirements.
- Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels,
- #J-18808-Ljbffr
Brand & Franchise Marketing Manager, EMEA & UK employer: Disney
At ILM London, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel in their roles. As a Motion Capture TD, you will have the opportunity to work with cutting-edge technology in a collaborative environment, enhancing your skills while contributing to groundbreaking projects. Our commitment to employee growth and development, combined with the vibrant atmosphere of Townsend Studio, makes us an exceptional employer for those seeking meaningful and rewarding careers in the film industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Franchise Marketing Manager, EMEA & UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Disney and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Disney are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Disney on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Disney. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Franchise Marketing Manager, EMEA & UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Disney. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Disney:Show us that you’ve done your homework! In your application, briefly mention what you admire about Disney’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Disney
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Disney will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Disney, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
