Corporate Brand Management Coordinator

Job Summary:
Job Title
Corporate Brand Management Coordinator
Department
EMEA UK Marketing
Line of Business
Brand Management
Contract Type
Full Time Employee
Location
Hammersmith
Reports To
Senior Manager Corporate Brand Management & Ad tier
Direct Reports
N/A
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).
Be you, be here, be part of the story!
At The Walt Disney Company, magic is more than just a word; it\’s a way of life. For a century, we\’ve been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we\’re dedicated to creating magic that knows no bounds.
Overall Purpose of the Role
Corporate Brand Management (CBM) EMEA\’s role is to protect the integrity and health of TWDC\’s brands and characters, by applying the highest brand standards across all LOBs.
This Co-Ordinator role supports the wider CBM team in ensuring there is complete comprehension & application of brand guidelines across all lines of business and that the correct approval processes are understood and implemented.
It is a highly collaborative role, to support LOB\’s efforts to create brand enhancing products, marketing campaigns, partnerships and experiences which meet their business objectives as well as TWDC brand standards.
CBM is solutions orientated & helps teams to navigate the guidelines and approval processes for excellent results.
As a small team the Co-Ordinator will work across all levels, so there is an expectation of diplomacy and gravitas required.
The Co-Ordinator will need to be flexible, and adaptable as no 2 days are the same in this role.
Areas of Responsibility

• Admin support for the team including deck templates and minutes from brand Clinic

• Administration for Approval Systems including PAS, OPA and ELS

• Reporting from various approval work streams

• Development and maintenance of Disney Approval systems including liaising with IT and ensuring user lists are up to date

• Brand training admin support and reporting

• Support the CBM team in consultation and approvals throughout the business when required including influencer and prize package approvals

• Actively review and feedback on assets for Disney Consumer Products through OPA system

• Approve and review submissions through the Fort D system, ensuring they meet our nutrition policy

• Represent CBM in brainstorms and solution workshops throughout the business

• Support Manager and Director on the review, assessment and tracking of Nat Geo promotional concepts

• Keep brand contact lists and documents up to date

• Asset sourcing for brand touch point projects

• Support the team on other ad-hoc tasks as projects arise

• Keep abreast of new brand impact topics and competition activation reviews.

Areas of Accountability (Strategic Impact, Financial, Management, Relationships)
This role will:

• Support the Senior Manager and Manager in their daily roles and Director when required

• Have a good knowledge on priority franchise strategies and contacts

• Be the team expert on PIXAR titles

• Understand the brand positioning and consumer perspective from the insights team to inform guidance

• Build and maintain constructive relationships across the organisation at various levels.

• Great brand ambassador at all times

• Appreciate and recognise market-specific business needs and brand challenge

Experience and Professional Qualifications Required

• Strong communicator across all levels of the business

• Keen and competent presenter to small and big audiences

• Excellent IT skills

• Creative thinker

• Solutions orientated

• Extra language an advantage

• EMEA Travel may be necessary on occasion

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Disney+ Subscription
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney\’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited , which is part of a business we call The Walt Disney Company (EMEA) .
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world. #J-18808-Ljbffr