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For Companies At a Glance
- Tasks: Join a dynamic team to optimise customer acquisition for Disney+ across Europe, the Middle East, and Africa.
- Company: Be part of The Walt Disney Company, a leader in entertainment with iconic brands like Marvel and Star Wars.
- Benefits: Enjoy 25 days annual leave, private medical insurance, free park entry, and exclusive Disney discounts.
- Why this job: Work in a fast-paced environment, collaborate with diverse teams, and make a real impact on customer experience.
- Qualifications: Proven experience in acquisition strategies, A/B testing, and strong analytical skills are essential.
- Other info: This is a fixed-term contract role requiring onsite presence four days a week.
The predicted salary is between 36000 - 60000 £ per year.
About the Role & Team
Disney+ is The Walt Disney Company's Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs). The Disney+ team is responsible for the country launches and day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics. The EMEA Customer Acquisition team's mission is to make it as easy as possible for potential customers to discover and sign-up to Disney+. You will be part of a team of four optimizing the disneyplus.com experience to drive acquisition, upgrades/downgrades, reduce cancellations and optimize winback tactics, also leveraging other owned channels such as email, app notifications, and more. You will be working closely with Product, Analytics, Marketing Operations, Design and Local teams to define and execute the testing roadmap, implement winning treatments and promote key beats. This role will require you to be onsite 4 days a week.
What You Will Do
- Develop and implement the testing roadmap for key commerce flows and channels (e.g. landing page, sign-up flow, cancellation flow, email, push, etc) optimizing for conversion and lifetime value.
- Partner with Product, Analytics, Marketing Operations, Design to find opportunities to drive customer acquisition and retention (incl. through offers and winback) as well as upgrades and downgrades.
- Collaborate with local teams in EMEA markets to deliver campaigns and initiatives across the region.
- Monitor KPIs and report progress, gaps, opportunities to senior leadership.
Required Qualifications & Skills
- Successful track record in defining and implementing acquisition strategies (managing KPIs such as conversion rate and lifetime value) in the SVOD industry or other fast paced subscription services.
- Extensive experience in developing and implementing A/B testing roadmaps.
- Extensive experience partnering with Product teams.
- Numerical, with an ability to distil figures into a narrative that is clear and concise.
- Excellent influencing and business partner collaboration.
- Strong presentation and interpersonal skills.
- Thrives in an ambiguous, fast paced and cross-functional environment.
The Perks
- 25 days annual leave.
- Private medical insurance & dental care.
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing.
- Excellent parental and guardian leave.
- Employee Resource Groups - WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Customers Acquisition Manager (Fixed Term Contract - 12 months) employer: Disney Interactive Media Group
Contact Detail:
Disney Interactive Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customers Acquisition Manager (Fixed Term Contract - 12 months)
✨Tip Number 1
Familiarise yourself with the Disney+ platform and its unique selling points. Understanding the customer journey and how Disney+ differentiates itself in the SVOD market will help you articulate your insights during discussions.
✨Tip Number 2
Network with professionals in the subscription services industry, especially those who have experience in customer acquisition. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and customer acquisition strategies. Being knowledgeable about A/B testing and conversion optimisation techniques will demonstrate your expertise in the field.
✨Tip Number 4
Prepare to discuss specific examples of successful acquisition strategies you've implemented in the past. Highlighting measurable outcomes will showcase your ability to drive results and align with the role's requirements.
We think you need these skills to ace Customers Acquisition Manager (Fixed Term Contract - 12 months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer acquisition and retention, particularly in the SVOD industry or similar fast-paced subscription services. Use specific metrics to demonstrate your success in managing KPIs like conversion rates and lifetime value.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for Disney+ and its mission. Discuss how your background in developing A/B testing roadmaps and collaborating with product teams aligns with the role's requirements. Be sure to mention any specific campaigns or initiatives you've successfully led.
Showcase Your Analytical Skills: Since the role requires monitoring KPIs and reporting progress, include examples of how you've used data to inform decisions in previous roles. Highlight your ability to distil complex figures into clear narratives that drive business strategy.
Prepare for Interviews: If selected for an interview, be ready to discuss your experience in a fast-paced, cross-functional environment. Prepare examples of how you've influenced stakeholders and collaborated with various teams to achieve common goals, especially in customer acquisition and marketing.
How to prepare for a job interview at Disney Interactive Media Group
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to customer acquisition, such as conversion rates and lifetime value. Be prepared to discuss how you've successfully managed these metrics in previous roles.
✨Showcase A/B Testing Experience
Highlight your extensive experience in developing and implementing A/B testing roadmaps. Be ready to provide specific examples of tests you've conducted and the impact they had on customer acquisition or retention.
✨Collaborate Effectively
Demonstrate your ability to work cross-functionally by sharing examples of how you've partnered with product, analytics, and marketing teams. Emphasise your strong interpersonal skills and how they contributed to successful projects.
✨Prepare for Ambiguity
Since the role thrives in a fast-paced and ambiguous environment, be prepared to discuss how you've navigated similar situations in the past. Share strategies you used to adapt and succeed despite uncertainty.
