At a Glance
- Tasks: Shape the future of Disney brands in party and dress-up categories across EMEA.
- Company: Join Disney Experiences and bring magic to life through creativity.
- Benefits: 25 days annual leave, private medical insurance, free park entry, and exclusive discounts.
- Other info: Be part of a diverse team with excellent career growth opportunities.
- Why this job: Make a real impact on how Disney is celebrated in parties and events.
- Qualifications: Experience in product development or sales in girls’ dress-up or party categories.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Licensing Sales Manager - Party (Fixed-term contract) role at Disney Experiences. Be among the first 25 applicants.
About the Role & Team
Are you passionate about bringing Disney magic to life through celebration and creativity? As a Licensing Sales Manager, you’ll play a pivotal role in shaping the future of our beloved brands across the EMEA region, with a dedicated focus on girls’ dress-up, apparel, and party categories. You’ll lead strategic planning and execution for Hardlines and Party, manage key licensee relationships, and identify new partners to drive category growth. Your work will directly influence how Disney is represented in party experiences across the region. This is a full‑time, fixed‑term contract covering parental leave, based in our London Hammersmith office, four days a week.
What You Will Do
- Partner with the Senior Licensing Sales Manager/Licensing Sales Director to implement long‑term strategies for Hardlines and Party, aligning with franchise and category goals.
- Use market trends, consumer insights, and commercial data to shape strategies that grow the girls’ dress‑up, apparel, and party business across EMEA.
- Lead the annual operating plan and quarterly forecasting for Hardlines and Party licensees, collaborating with franchise, marketing, product development, and finance teams.
- Manage and grow relationships with licensees in the girls’ dress‑up and party space, ensuring strong joint business planning and performance.
- Negotiate regional contracts and ensure alignment with global and local stakeholders.
- Collaborate with creative and product development teams to bring innovative Hardlines and Party products to market, ensuring brand integrity and commercial success.
- Support licensees and retailers with marketing initiatives that drive sell‑through, including digital, social, and in‑store activations.
- Champion Disney’s International Labour Standards (ILS) process with suppliers in the Hardlines and Party categories.
- Lead new business development efforts and research to identify scalable opportunities in dress‑up, partywear, and related hardlines.
- Represent the category in market meetings and share best practices across regions.
Required Qualifications & Skills
- Proven experience in product development, merchandising, or commercial sales within girls’ dress‑up, hardlines, or party categories.
- Strong understanding of the consumer products industry, ideally with licensing experience.
- Demonstrated ability to build and manage commercial relationships, lead cross‑functional collaboration, and deliver against financial targets.
- Analytical mindset with the ability to translate data into actionable strategies.
- Agile and proactive in identifying new opportunities and adapting to change.
- Proficient in MS Office tools and fluent in English; additional European languages are a plus.
- Strong grasp of digital and retail marketing, with a creative and strategic approach to problem‑solving.
- Excellent planning, organizational, and influencing skills.
- Cultural awareness and sensitivity to local market dynamics across EMEA.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Licensing Sales Manager - Party (Fixed-term contract) employer: Disney Experiences
At Disney Experiences, we pride ourselves on fostering a vibrant and inclusive work culture that celebrates creativity and collaboration. As a Licensing Sales Manager based in our London Hammersmith office, you will enjoy a range of benefits including 25 days of annual leave, private medical insurance, and the unique opportunity to experience our parks for free with family and friends. We are committed to employee growth through various resource groups and initiatives, ensuring that every team member can thrive while bringing the magic of Disney to life.
StudySmarter Expert Advice🤫
We think this is how you could land Licensing Sales Manager - Party (Fixed-term contract)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to current Disney employees on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Your Passion
When you get that interview, let your love for Disney shine through! Talk about how you can bring the magic to life in the role of Licensing Sales Manager. We want to see your enthusiasm for the brand and how you can contribute to the party experience.
✨Prepare for the Unexpected
Interviews can throw curveballs, so be ready for anything! Brush up on your knowledge of market trends and consumer insights related to girls’ dress-up and party categories. We want to see you think on your feet and adapt to new challenges.
✨Follow Up with Flair
After your interview, don’t forget to send a thank-you note! It’s a great way to reiterate your interest in the role and remind them why you’re the perfect fit. We believe a little extra effort goes a long way in making a lasting impression.
We think you need these skills to ace Licensing Sales Manager - Party (Fixed-term contract)
Some tips for your application 🫡
Show Your Passion for Disney:When you're writing your application, let your love for Disney shine through! Share specific examples of how you've brought creativity and celebration into your work, especially in areas related to girls' dress-up and party categories.
Tailor Your Experience:Make sure to highlight your relevant experience in product development or commercial sales. We want to see how your background aligns with the role, so don’t be shy about showcasing your achievements in similar industries!
Be Data-Driven:Since this role involves using market trends and consumer insights, include any analytical skills you have. Talk about how you've used data to shape strategies in your previous roles – it’ll show us you can think strategically!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining the Disney family!
How to prepare for a job interview at Disney Experiences
✨Know Your Disney Magic
Before the interview, dive deep into Disney's brand values and recent initiatives, especially in the girls’ dress-up and party categories. Understanding how Disney brings magic to life will help you connect your experience with their mission.
✨Showcase Your Relationship Skills
Prepare examples of how you've successfully built and managed commercial relationships in your previous roles. Highlight specific instances where your collaboration led to successful outcomes, as this role heavily relies on managing key licensee relationships.
✨Be Data-Driven
Brush up on your analytical skills! Be ready to discuss how you've used market trends and consumer insights to shape strategies in past positions. This will demonstrate your ability to translate data into actionable plans, which is crucial for this role.
✨Embrace Creativity and Innovation
Think about innovative ideas you've implemented in product development or marketing. Be prepared to share how you can bring fresh concepts to the Hardlines and Party categories, aligning with Disney’s creative vision while ensuring brand integrity.
