At a Glance
- Tasks: Lead a creative marketing team to inspire unforgettable Disney holidays across EMEA.
- Company: Join Disney Destinations International, a leader in magical travel experiences.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and exclusive Disney discounts.
- Why this job: Shape marketing strategies for iconic brands like Walt Disney World and Disneyland Paris.
- Qualifications: Experience in integrated marketing and a passion for travel and tourism.
- Other info: Flexible work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About the Role & Team
At Disney Destinations International (DDI), we bring unforgettable Disney holidays to life for guests across the UK, Ireland and EMEA. As Senior Manager, Marketing, you will lead a talented team responsible for shaping creative, digital and CRM strategies that inspire audiences to choose Walt Disney World, Disneyland Paris and Disney Cruise Line. If selected for this role, you will report to the Director, Strategy & Marketing, DDI UK & EMEA. This role will be based in our London Hammersmith office, 4 days a week, with one day working from home. You’ll join a team grounded in our Disney values— acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration, and caring deeply for our Community.
What You Will Do
- Lead and develop a high-performing team, fostering an inclusive, collaborative environment.
- Drive creative development and execution for paid media across search, social and CRM for Walt Disney World (WDW) and Disney Cruise Line (DCL) across the UK and other EMEA markets.
- Act as the central hub for creative assets, ensuring consistency, governance and strategic use across all territories.
- Build a holistic touchpoint strategy across paid, owned, earned media, affiliates and CRM, partnering closely with PR, partnerships, trade marketing and digital teams.
- Translate marketing strategy and insights (market, competitor, consumer, media) into effective media and creative plans.
- Lead media briefing, planning, buying, optimisation and reporting in partnership with in-house media teams and agencies.
- Shape and deliver the social editorial message calendar and drive local fan engagement strategies.
- Define and implement CRM strategies to retain and grow audience databases in close collaboration with the TWDC CRM team.
- Work with central Disneyland Paris teams to adapt and localise media, search, social and CRM plans for the UK and Ireland.
- Lead the Integrated Communication Plan (ICP) process across all brands, including development and senior stakeholder alignment.
- Manage and optimise budgets across creative, media, social, affiliates and CRM.
Required Qualifications & Skills
- Experience in travel/tourism, FMCG or luxury marketing environments.
- Strong experience across integrated marketing, including creative development and media planning/buying.
- Proven ability to lead, motivate and develop a team.
- Strong commercial, analytical and results-focused mindset.
- Cultural sensitivity and strong understanding of EMEA markets.
- Flexibility for occasional UK, European or international travel.
Preferred Qualifications
- Experience with Walt Disney World and Disneyland Paris parks and resorts.
- Professional proficiency in French.
- Experience building and delivering fan/community engagement strategies.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry for you and opportunities for family and friends
- Disney Discounts on designated products, resort dining and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups including WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED (disability & neurodiversity), and TRUST (Mental Health & Wellbeing)
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation throughout the application and interview process, to perform essential job functions, and to access benefits and privileges of employment. Please contact us to request accommodation.
Senior Marketing Manager - Disney Destinations Int\'l - 12 Month Fixed Term Contract employer: Disney Cruise Line - The Walt Disney Company
Contact Detail:
Disney Cruise Line - The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Disney Destinations Int\'l - 12 Month Fixed Term Contract
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who have experience with Disney or similar brands. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Disney is all about creativity, collaboration, and community, so think of examples from your past that showcase these traits. We want to see how you fit into their world!
✨Tip Number 3
Showcase your passion for travel and tourism in your conversations. Share your experiences and insights about the industry, especially regarding EMEA markets. This will help you stand out as someone who truly understands the audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Marketing Manager - Disney Destinations Int\'l - 12 Month Fixed Term Contract
Some tips for your application 🫡
Show Your Passion for Disney: When you're writing your application, let your love for Disney shine through! Share any personal experiences or connections you have with Disney parks and how they inspire your marketing strategies. We want to see that enthusiasm!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in travel, tourism, or luxury marketing. We’re looking for specific examples of how you've led teams and executed successful campaigns, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. Remember, clarity is key in marketing, so show us you can communicate effectively!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our amazing team!
How to prepare for a job interview at Disney Cruise Line - The Walt Disney Company
✨Know Your Disney Stuff
Before the interview, brush up on your knowledge of Disney parks and resorts, especially Walt Disney World and Disneyland Paris. Familiarise yourself with their marketing strategies and recent campaigns to show your passion and understanding of the brand.
✨Showcase Your Leadership Skills
Be ready to discuss your experience in leading teams and fostering collaboration. Prepare examples that highlight how you've motivated your team and created an inclusive environment, as these are key values for Disney.
✨Demonstrate Your Marketing Expertise
Prepare to talk about your experience in integrated marketing, particularly in travel or luxury sectors. Have specific examples of successful campaigns you've led, focusing on creative development and media planning.
✨Engage with Cultural Sensitivity
Since this role involves EMEA markets, be prepared to discuss your understanding of cultural sensitivities and how they influence marketing strategies. Share any relevant experiences that demonstrate your ability to adapt campaigns for diverse audiences.
