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For Companies At a Glance
- Tasks: Lead digital content strategy and optimise user experiences across UK and EU markets.
- Company: Join Disney, a leader in entertainment with a focus on creativity and collaboration.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry for family and friends.
- Other info: Be part of a diverse workforce that values inclusion and creativity.
- Why this job: Make an impact in a dynamic role while working with a passionate team at Disney.
- Qualifications: Experience in digital marketing, SEO, and team leadership is essential.
The predicted salary is between 60000 - 75000 £ per year.
Digital Marketing Manager is responsible for leading the end‐to‐end content and merchandising strategy across UK and EU markets, ensuring all digital touchpoints deliver a high‐performing, seamless and commercially optimised experience. This role partners closely with Strategy, Digital Product and Media teams to deliver a robust content and merchandising roadmap that drives conversion, enhances user experience, and supports key commercial and brand priorities. The role also owns SEO performance, Affiliate channel management, and AI‐optimised content creation, ensuring digital experiences reflect evolving user search behaviours.
A key component of this role is leadership: managing, developing and inspiring a high‐performing team of six digital specialists across content, merchandising, UX and optimisations. This role will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.
Values
You'll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do
- Content & Merchandising Ownership
- Lead the planning, creation and continual optimisation of all site content and merchandising across UK and EU markets.
- Own the content and merchandising roadmap, ensuring alignment to commercial priorities, campaign activity and guest experience goals.
- Oversee new content development, ensuring consistency, clarity, accuracy and brand alignment across all digital platforms.
- Partner with Strategy teams to integrate insights, consumer trends and commercial data into planning cycles.
- Ensure all content supports conversion, personalisation opportunities and seasonal demand.
- SEO, AI Optimisation & Search Experience
- Own SEO strategy across markets, including technical collaboration with Digital teams.
- Drive AI‐optimised content creation to support how users search via multimodal AI.
- Lead ongoing schema, metadata and structural optimisation to enhance visibility and organic performance.
- Monitor search trends, competitor activity and market insights to identify new opportunities.
- Affiliate Channel Management
- Own the Affiliate marketing strategy and partnerships, ensuring strong ROI and alignment with commercial priorities.
- Develop offers, content and landing page strategies that enhance affiliate performance.
- Manage publisher relationships in collaboration with Performance Marketing where relevant.
- User Experience & Digital Optimisation
- Lead the UI/UX roadmap for site content areas, partnering with Digital/Product on testing, accessibility, and experience improvements.
- Use data, insight and experimentation to drive continuous improvement across content, navigation and merchandising.
- Manage platform via Disney CMS system, building immersive content to drive engagement.
- Oversee multivariate testing, usability testing and optimisation cycles.
- Cross Functional Collaboration
- Work closely with Brand, Strategy, Commercial, Legal, Product and Performance Marketing teams to ensure cohesive, integrated delivery.
- Partner with CRM on consistency across digital touchpoints and personalised journeys.
- Collaborate with international teams to ensure alignment while adapting content for local market needs.
- Leadership & Team Development
- Lead, mentor and develop a team of six digital specialists, ensuring clear objectives, coaching and growth.
- Foster a culture of creativity, experimentation, and data‐driven decision making.
- Contribute to broader digital capability uplift across the business through sharing best practice and thought leadership.
Areas of Accountability
- Delivery of UK and EU digital content, merchandising and SEO performance targets.
- Management and development of six direct reports.
- Management and optimisation of Affiliate channel performance and budget.
- Ensuring all content complies with brand, legal and accessibility standards.
- Maintaining strong working relationships with stakeholders across Strategy, Commercial, Performance Marketing and Product teams.
Required Qualifications & Skills
- Experience operating at Digital Marketing Manager level (or similar) in a multi‐market or large‐scale consumer business.
- Strong background in digital content strategy, merchandising and/or ecommerce.
- Proven success in SEO, on‐page optimisation and content frameworks.
- Experience with AI‐driven content optimisation highly valuable.
- Demonstrated success in managing Affiliate channels.
- People leadership experience managing multi‐disciplinary digital teams.
- Experience collaborating with UX, Product and Development teams.
- Budget management experience.
- Experience within travel, hospitality or entertainment sectors beneficial but not essential.
- Strong leadership, coaching and team‐building skills.
- Highly analytical, commercially minded and results driven.
- Excellent stakeholder management and communication skills.
- Deep understanding of digital consumers, especially search trends and AI‐driven discovery.
- Strong planning, prioritisation and organisational abilities.
- Ability to thrive in a fast‐paced, matrixed environment.
- Competent with content management systems, analytics tools and optimisation platforms.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Digital Marketing Manager employer: Disney Cruise Line - The Walt Disney Company
Contact Detail:
Disney Cruise Line - The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work at companies you're interested in. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing projects. This is your chance to demonstrate your expertise in content strategy, SEO, and AI optimisation—make it shine!
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Understand their content and merchandising strategies, and come armed with ideas on how you can enhance their user experience and drive conversions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your experience in digital content strategy, SEO, and team leadership, as these are key aspects of the job.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven conversion and enhanced user experience.
Be Authentic: Let your personality shine through in your application. We value creativity and collaboration, so don’t hesitate to express your passion for digital marketing and how you align with our Disney values.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This ensures your application gets to the right people and shows your enthusiasm for joining our team!
How to prepare for a job interview at Disney Cruise Line - The Walt Disney Company
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around SEO and AI-driven content. Be ready to discuss how you've successfully implemented these strategies in your previous roles.
✨Showcase Your Leadership Skills
Prepare examples of how you've led and developed teams in the past. Highlight your ability to inspire creativity and drive results, as this role requires managing a team of six digital specialists.
✨Understand the Company Values
Familiarise yourself with Disney's core values: Integrity, Inclusion, Creativity, Collaboration, and Community. Think of ways to demonstrate how you embody these values in your work and interactions.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams. Be ready to discuss your experience collaborating with different departments like Strategy, Product, and Performance Marketing, and how you ensure cohesive delivery.