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For Companies At a Glance
- Tasks: Join our team to create magical marketing campaigns for Disney destinations worldwide.
- Company: Be part of The Walt Disney Company, a leader in entertainment and creativity.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry for friends and family.
- Why this job: Shape inclusive experiences while collaborating with diverse teams across the globe.
- Qualifications: Experience in marketing within large organisations and a passion for creative development required.
- Other info: This is a fixed-term contract for 13 months, based in London, 4 days a week.
The predicted salary is between 28800 - 43200 £ per year.
About The Role & Team
Join our dynamic DDI (Disney Destinations International) team as a Creative Marketing Supervisor, where your ideas and unique perspective will help shape the future of magical experiences for guests across the globe. We welcome passionate individuals from all backgrounds to collaborate with our Senior Manager – Creative, Audience Planning and Distribution, supporting Walt Disney World (WDW), Disneyland Paris (DLP), and Disney Cruise Line (DCL). Together, we’ll drive creativity and innovation throughout the UK and OEMEA, achieving ambitious goals for attendance, room nights, and revenue by delivering campaigns that celebrate the diversity of our audiences and teams.
This role will be for the duration of a fixed term contract for 13 months, based in the London office in Hammersmith, 4 days a week.
What You Will Do
- Collaborate with the Senior Manager – Creative, Audience Planning and Distribution to develop and implement impactful campaigns that align with the Annual Operating Plan (AOP) and brand strategy briefs, supporting engagement across Walt Disney World, Disneyland Paris, and Disney Cruise Line for diverse audiences.
- Champion the creative development of all above-the-line and digital marketing materials, ensuring consistency, quality, and inclusive brand values are upheld.
- Foster strong partnerships with creative teams in Orlando and Paris, as well as external agencies, to produce content that resonates with all communities.
- Translate brand strategy into clear campaign briefing documents, ensuring all colleagues across marketing, digital, and sales functions are informed and empowered to develop discipline-specific tactics.
- Oversee the execution of major campaigns by ensuring creative assets and messaging align with strategic objectives and reflect a commitment to inclusion.
- Coordinate timely campaign communications across all marketing disciplines for seamless implementation.
- Design and run digital marketing tests to increase qualified engagement and conversions, monitor outcomes for continuous improvement, and share key learnings with the wider team.
- Build and maintain relationships with key internal stakeholders and creative agency partners, and provide brand training as appropriate to support a culture of learning and belonging.
- Collaborate with UK, Orlando, and Paris teams to ensure offers and campaigns are fully reviewed, including legal terms and brand strategy alignment.
- Lead the creation of team assets for central use, such as copywriting, style guides, video production, and inclusive in-resort photoshoots.
- Take responsibility for crafting integrated communications plans (ICP) and turning these into key insights and action points for future campaigns, annual operating plans (AOP), and quarterly business reviews (QBR).
- Monitor and manage relevant budgets for creative development across Walt Disney World, Disneyland Paris, and Disney Cruise Line assets, as directed by the Senior Manager.
- Serve as a key resource for questions regarding campaign assets and implementation, ensuring all team members have the information they need to effectively utilize these assets organization-wide.
- Work collaboratively with the Media Manager to support the creative development and amplification of campaigns across paid media channels, prioritizing accessibility, representation, and engagement.
Required Qualifications & Skills
- Experience of working within a similar role within a large matrix organisation
- Marketing experience in a major multi-national marketing environment
- Experience of operating with strategic and tactical skills related to implementation of marketing and sales plans and recommending resources necessary for success
- Demonstrable experience of translating strategy and consumer insight into action; briefing agencies and ensuring that these pull through into creative delivery
- Experience in consumer marketing, with a focus on marketing creative and production
- Experience of creative development in digital marketing
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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Associate Marketing Manager (Fixed-term contract) employer: Disney Cruise Line - The Walt Disney Company
Contact Detail:
Disney Cruise Line - The Walt Disney Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Marketing Manager (Fixed-term contract)
✨Tip Number 1
Familiarise yourself with Disney's brand values and marketing strategies. Understanding how they celebrate diversity and inclusion in their campaigns will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in large organisations like Disney. Engaging with them can provide insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've been involved in. Highlight your experience in creative development and how you’ve translated strategy into actionable plans, as this is crucial for the role.
✨Tip Number 4
Stay updated on current trends in digital marketing and consumer engagement. Being able to discuss recent innovations or successful campaigns in the industry will demonstrate your passion and knowledge during the interview process.
We think you need these skills to ace Associate Marketing Manager (Fixed-term contract)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and qualifications required for the Associate Marketing Manager position. Tailor your application to highlight relevant experiences that align with the role.
Craft a Compelling CV: Ensure your CV showcases your marketing experience, particularly in large organisations. Highlight specific achievements in campaign development and execution, as well as any experience with digital marketing and creative production.
Write a Tailored Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with Disney's values of diversity and inclusion, and provide examples of how you've successfully collaborated with teams to deliver impactful marketing campaigns.
Showcase Your Creativity: If applicable, include a portfolio or examples of previous marketing campaigns you've worked on. This could be links to digital content, campaign briefs, or any creative assets that demonstrate your ability to translate strategy into engaging marketing materials.
How to prepare for a job interview at Disney Cruise Line - The Walt Disney Company
✨Showcase Your Creativity
As an Associate Marketing Manager, creativity is key. Prepare examples of past campaigns you've worked on, highlighting your role in the creative process and how your ideas contributed to their success.
✨Understand the Brand
Familiarise yourself with Disney's brand values and recent marketing campaigns. Be ready to discuss how you can align your strategies with their commitment to diversity and inclusion, as well as how you can enhance guest experiences.
✨Demonstrate Collaboration Skills
This role involves working with various teams across different locations. Prepare to discuss your experience in collaborating with creative teams and external agencies, and how you’ve successfully managed relationships to achieve campaign goals.
✨Prepare for Strategic Discussions
Be ready to talk about how you translate consumer insights into actionable marketing strategies. Think of specific examples where you've briefed agencies and ensured that the creative output met strategic objectives.
