Restaurant Marketing Manager - Leeds

We are opening our newest Dishoom in Leeds this summer - serving up Bombay comfort food, all-day dining, and big-hearted hospitality in a beautiful new space. You're a big-hearted and first-class marketing babu (manager), leading local marketing for Dishoom's north England cafés, and overseeing Dishoom's position as one of the top eating and drinking destinations. You'll ensure an exceptional guest experience at every touchpoint; responsible for creating brand enhancing marketing plans that directly impact and increase local trade in our cafés.

You'll have a deep understanding of Leeds' restaurant scene, as well as the city at large, and be totally focused on creating a thriving café that delights guests and grows brand advocacy. From the start you'll be helping to shape our restaurant opening and introducing Dishoom to new audiences. In Manchester and Liverpool you'll manage your team to ensure local marketing plans are tailored to each of the cafés' specific goals, challenges and opportunities, ensuring that covers' targets are achieved. This is a fast-paced, varied role requiring exceptional relationship-building, commercial thinking, and the ability to bring Dishoom's 'Dharma' to life. You'll be monitoring performance closely, continually uncovering new opportunities, and delivering experiences that support the specific goals of each of your cafés.

KEY RESPONSIBILITIES

• COMMERCIAL & STRATEGY
  • Define the annual local marketing strategies for our Leeds and Liverpool cafés, and oversee plans for Manchester, ensuring all are fully aligned with central marketing plans.
  • Create and deliver the Leeds-specific marketing plan in partnership with the Head of New Openings, Head of Restaurant Marketing, and your GM and Area Manager.
  • Manage a team of 3 - a full time Marketing Manager based in Manchester, and part time team members in Liverpool and Leeds (Café Team who spend dedicated time on local marketing each week). You'll ensure they have clear direction, and follow our Local Marketing Playbook to support local marketing goals.
  • Track restaurant performance analytics across operational, guest and marketing metrics, doubling down on what's working, pulling back on what's not, and sharing learnings across the wider team.
  • Manage the overall Local Marketing budget for our Leeds, Liverpool and Manchester sites, ensuring effective spend across promotions, events, collateral, and local initiatives.
• BRAND COMMUNICATIONS
  • Ensure all in-café and promotional activity is executed to brief, and achieve desired results - feeding learnings back to central teams.
  • Work with Brand Marketing Managers to support cultural and seasonal campaigns and collaborate with Café Teams to deliver hosted events and external activations.
  • Own each café's external digital footprint - ensuring up-to-date information and strong visuals across external platforms and 3rd Party Listings.
• RELATIONSHIPS & COMMUNITY
  • Build meaningful relationships to keep Dishoom top-of-mind within local communities and become 'the face' of your café.
  • Actively introduce potential guests to Dishoom via email, social platforms, in-person local community engagement and local networking, and hosting pop-ups / events outside of café.
• TEAM LEADERSHIP & SUPPORT
  • Coach, support and develop a high performing team, ensuring local marketing responsibilities and objectives are achieved.
  • Build strong relationships with your Café Teams, helping to create an army of brand ambassadors that are engaged and up-to-speed on marketing activities.

WHAT YOU BRING

• Experience in marketing, PR, sales, events or a similar community-facing role.
• A deep understanding of Leeds' and the broader northern restaurant scene, as well as the local neighbourhood dynamics.
• A natural relationship-builder who thrives on meeting people and connecting communities.
• Commercially savvy: able to read data, spot opportunities, and pivot quickly.
• Excellent stakeholder and line management experience.
• A guest-obsessed approach with strong instincts for hospitality, storytelling, and brand advocacy.
• Highly organised with the ability to manage competing priorities across multiple sites.

HOW WE'LL SUPPORT YOU

• Regular team events, including a huge summer festival (our Family Mela) and Babus day out and Christmas party.
• Food from the café menu when working in cafés.
• Dishoom Black card with a monthly allowance for treating friends and family in our cafés in your own time.
• Access to a huge discount network saving you money on everything from flights to groceries.
• Subsidised yoga & gym memberships.
• Ongoing support to continue your personal development.
• Team members who work at Dishoom for 5 years are invited to attend Bombay Bootcamp - an incredible once-in-a-lifetime guided tour of Bombay with our co-founders.

We are committed to having an inclusive and diverse workplace and strongly encourage people from all backgrounds, identities, and experiences to apply for roles with us.