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For Companies At a Glance
- Tasks: Lead global demand generation and manage a small international marketing team.
- Company: Disguise, a leader in immersive visual experiences.
- Benefits: Unlimited Paid Time Off, hybrid working, and mental health support.
- Why this job: Drive impactful marketing strategies in a fast-paced, innovative environment.
- Qualifications: 5+ years in growth marketing with B2B experience, especially in SaaS or tech.
- Other info: Join a diverse team that values authenticity and inclusion.
The predicted salary is between 48000 - 84000 £ per year.
Location: London (hybrid, in the office 2-3 days p/week)
Overview
Disguise is looking for a Senior Growth Marketing Manager to lead global demand generation across EMEA and APAC. This role is ideal for a commercially minded marketer with a track record of unlocking new markets or verticals through end-to-end campaign strategy and execution. You’ll own a six-figure budget (~£600K) and manage a small international team (1-2 marketers), using data-driven tactics to drive awareness, acquisition, and engagement across our software and hardware offerings. From identifying funnel leaks to reducing churn, you’ll play a key role in optimising performance across the full customer journey. This is a hands-on, strategic role for someone who thrives in a fast-paced, high-growth environment and is passionate about building scalable marketing engines that deliver measurable results.
What you will do
- Define and own the global growth marketing strategy, aligning closely with revenue targets for both software and hardware.
- Lead a high-performing international growth marketing team, providing strategic direction, campaign ideas and sales collaboration.
- Design, optimise and launch scalable, multi-channel campaigns across paid media, SEO, ABM, social, email, events, and partnerships to drive demand and customer acquisition.
- Own the marketing funnel for EMEA and APAC, driving full-funnel strategy from awareness through conversion and retention.
- Partner with US Campaign Manager to align on a global strategy tailored to each region.
- Work closely with Sales and Head of Business Development to align marketing campaigns to pipeline goals, enabling strong lead quality, handoff, and feedback loops.
- Partner with Marketing Operations and Data to track performance metrics, optimise CAC, LTV, ROI, and deliver regular reporting.
- Oversee strategy for lead nurturing, marketing automation, and scoring systems to deliver personalised customer journeys.
- Collaborate with Product Marketing to build value-driven messaging for different buyer personas across target verticals.
- Leverage experimentation and A/B testing across campaigns, messaging, and channels to optimise conversion.
- Own the growth marketing budget (~£600K) for EMEA and APAC and allocate investment across regional activities for maximum impact.
- Stay on top of industry trends, emerging tools, and new demand generation tactics to remain ahead of the curve.
Experience and qualifications
- 5+ years proven experience in a senior growth or demand generation marketing role in a B2B company.
- Industry experience in either SaaS, technology, immersive entertainment experiences, or Live Concert/Events.
- Experience measuring and tracking SaaS marketing metrics including CAC, LTV, MRR/ARR, churn, etc.
- Experience managing the full marketing funnel with a strong focus on identifying and addressing funnel leaks.
- Hands-on experience with modern digital marketing channels (SEO, SEM, paid social, ABM, programmatic).
- Experience building and scaling marketing campaigns globally, with knowledge of regional nuances across EMEA and APAC.
- Experience managing 6-figure marketing budgets.
- Experience managing remote teams of at least 1 person.
- Experience working with marketing and CRM tech stacks (such as Pardot or equivalents).
Behaviours and values
- High level of attention to detail: able to keep reports and documentation up to date.
- Commercial mindset with strong analytical skills; ability to interpret data and translate insights into actionable strategies.
- Dependable: a team player and autonomous, capable of driving results.
- Exceptional communication and stakeholder management skills across global teams.
- Dynamic: able to pivot quickly with energy and resilience.
- No Ego: approachable, authentic and humble.
About Disguise
Disguise is the industry-leading platform at the heart of a new era of visual experiences. We offer an integrated system of software, hardware and services to help create the next dimension of real-time experiences. We partner with leading brands across live music, TV, immersive experiences, theatre, film, and corporate events. We believe in inclusion and equity. We strive to reflect our diverse audience and celebrate our people for their authentic selves. We foster a workplace where everyone can belong and contribute.
Our values:
- Honest. We are real with ourselves and our clients and share our ideas with openness and transparency.
- Evolutionary. We innovate to stay ahead of user needs.
- Fearless. We take the best path, not the easiest.
- Resilience. We don’t give up until we find the right solution.
- Belong. We create an environment where everyone belongs.
Benefits
- Global benefits packages for permanent hires, including: Unlimited Paid Time Off (minimum 20% above statutory), hybrid working, mental health support (Calm app, mental health first-aid buddies, employee assistance programs).
- Gig allowance – £400 (or local equivalent) to spend on tickets each year.
- Belonging policies supporting Parental, Fertility, Miscarriage, Menopause and related areas.
Senior Growth Marketing Manager employer: Disguise
Contact Detail:
Disguise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in growth marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Growth Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in growth marketing, especially in B2B settings. We want to see how your skills align with our needs, so don’t hold back on showcasing your successes!
Showcase Your Data Skills: Since this role involves a lot of data-driven decision-making, be sure to include specific metrics and results from your previous campaigns. We love numbers that tell a story, so let us know how you’ve optimised performance in the past!
Be Authentic: We value honesty and authenticity, so let your personality shine through in your application. Share your passion for marketing and why you’re excited about the opportunity at Disguise. We’re looking for someone who fits our culture!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Disguise
✨Know Your Numbers
As a Senior Growth Marketing Manager, you'll need to be comfortable with metrics like CAC, LTV, and churn. Brush up on these figures and be ready to discuss how you've used them to drive marketing strategies in the past. This shows you’re not just a creative thinker but also data-driven.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've led, especially those that involved multi-channel strategies. Highlight your role in defining the strategy, execution, and the measurable results achieved. This will demonstrate your hands-on experience and ability to optimise performance across the customer journey.
✨Understand Regional Nuances
Since this role involves EMEA and APAC markets, do your homework on regional differences in marketing strategies. Be ready to discuss how you would tailor campaigns for different cultures and market behaviours. This shows you’re adaptable and aware of global marketing trends.
✨Emphasise Team Leadership
You'll be managing a small international team, so be prepared to talk about your leadership style. Share examples of how you've motivated teams, fostered collaboration, and driven results. This will highlight your ability to lead effectively in a fast-paced environment.
