At a Glance
- Tasks: Drive new revenue in immersive experiences across EMEA, closing high-value deals.
- Company: Join a leading tech company revolutionising entertainment venues and attractions.
- Benefits: Unlimited paid time off, hybrid working, mental health support, and gig allowance.
- Other info: Dynamic role with travel opportunities and excellent career growth.
- Why this job: Be a key player in transforming the future of immersive attractions.
- Qualifications: 7-10+ years in sales with a proven track record in complex environments.
The predicted salary is between 80000 - 100000 £ per year.
Function: Sales (Net-New Business Development)
Reports to: VP Sales
Location: London / EMEA (with 40% travel)
About the role:
Disguise is looking for a high-impact Sales Director to drive net-new revenue across Location-Based Experiences (LBX) in EMEA, including entertainment venues, sports stadiums, immersive installations, themed attractions, museums, brand experiences, and flagship destinations. This is a pure "Hunter" role for an individual contributor who excels at opening doors and closing high-value deals in permanent environments.
What you will do:
- Partner closely with the VP Sales EMEA and regional leadership to advance and close strategic LBX opportunities across stadiums, venues, and immersive destinations.
- Drive individual sales growth by identifying and winning new business opportunities valued at $250k–$2m+ within the LBX sector.
- Design and execute a strategic go-to-market plan to expand Disguise's presence across sports stadiums, arenas, entertainment venues, themed attractions, immersive installations, and enterprise flagship environments.
- Develop and deepen relationships with key system integrators and consultants across the region to unlock new fixed-installation opportunities.
- Produce accurate monthly and quarterly forecasts for both hardware and software within Salesforce and Clari.
- Manage the end-to-end sales process, from initial prospecting and high-impact presentations to negotiating complex contracts and closing.
- Partner with the Design Solutions, Customer Success and Marketing teams to develop targeted campaigns that specifically address the needs of the fixed-installation market.
- Attend major industry events (e.g., ISE, IAAPA Europe) as a subject matter expert, comfortable delivering public presentations on the future of immersive attractions.
- Ability to travel approximately 40% of the time across the EMEA region to meet with partners and visit project sites.
Experience & Skills:
- Sales Background - 7-10+ years of proven new business development experience in complex, multi-stakeholder environments such as stadiums, themed entertainment, live venues, or permanent AV installations.
- Experience working on SOWs documentation.
- Ecosystem Knowledge - Strong existing network and experience working alongside System Integrators (SIs) and technical consultants is an advantage.
- Closing Ability - Proven track record of closing complex technical deals ($250K–$2M+) with long sales cycles and multiple stakeholders.
- Expert for structured sales processes such as MEDDPICC or BANT.
- Ability to present and influence effectively at all levels (including C-suite and Technical Directors) regarding real-time visual software and media servers.
- Solid experience in pipeline management and forecasting for projects with 6-month to 1+ year timelines.
Behaviours & Values:
- Winning Mindset - Brave, bold, and proactive in seeking out new business that isn't immediately apparent.
- Dependable Hunter - A self-starter who is comfortable working autonomously to drive results and exceed individual targets.
- Dynamic - High energy and resilience, able to pivot quickly as project requirements evolve.
- No Ego - Approachable, authentic, and humble—a true team player when collaborating with internal support functions.
- Attention to Detail - Meticulous with CRM updating and project documentation.
Our benefits:
We have a suite of globally relevant competitive benefits packages as we want to make sure we retain the best talent out there. Our benefits for every perm hire, globally include:
- Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory.
- Hybrid working between home and our offices (dependent on role and location).
- Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes.
- Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries.
- Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning.
- Training, coaching & mentoring.
Sales Director, Venues & Attractions – EMEA in London employer: Disguise
Disguise is an exceptional employer that fosters a dynamic and inclusive work culture, offering unlimited paid time off and hybrid working arrangements to support employee well-being. With a strong focus on professional growth, employees benefit from comprehensive training, coaching, and mentoring opportunities, alongside a gig allowance to engage with the vibrant entertainment industry. Located in London, this role provides a unique chance to drive impactful sales across EMEA's most exciting venues and attractions, making it a rewarding environment for ambitious sales professionals.
