Senior Marketing Demand Generation Manager
Senior Marketing Demand Generation Manager

Senior Marketing Demand Generation Manager

Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead global demand generation and create impactful marketing campaigns across EMEA and APAC.
  • Company: Join Disguise, a leader in immersive entertainment technology.
  • Benefits: Enjoy unlimited paid time off, hybrid working, and a gig allowance for industry events.
  • Why this job: Make a real impact in a fast-paced environment while driving innovative marketing strategies.
  • Qualifications: 5+ years in growth marketing, with experience in B2B and digital channels.
  • Other info: Be part of a diverse team that values inclusion and creativity.

The predicted salary is between 43200 - 72000 ÂŁ per year.

Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.

About the role

Disguise is looking for a Senior Marketing Demand Generation Manager / Senior Growth Marketing Manager to lead global demand generation across EMEA and APAC. This role is ideal for a commercially minded marketer with a track record of unlocking new markets or verticals through end-to-end campaign strategy and execution. You’ll own a six-figure budget and manage a small international team (1-2 marketeers), using data-driven tactics to drive awareness, acquisition, and engagement across our software and hardware offerings. From identifying funnel leaks to reducing churn, you’ll play a key role in optimising performance across the full customer journey. This is a hands‑on, strategic role for someone who thrives in a fast‑paced, high‑growth environment and is passionate about building scalable marketing engines that deliver measurable results.

What you will do

  • Define and own the global growth marketing strategy, aligning closely with revenue targets for both software and hardware.
  • Lead a high-performing international growth marketing team, providing strategic direction, campaign ideas and sales collaboration.
  • Design, optimise and launch scalable, multi‑channel campaigns across paid media, SEO, ABM, social, email, events, and partnerships to drive demand and customer acquisition.
  • Own the marketing funnel for EMEA and APAC, driving full‑funnel strategy from awareness through conversion and retention.
  • Partner with US Campaign Manager to align on a global strategy that is tailored to each region.
  • Work closely with Sales and Head of Business Development to align marketing campaigns to pipeline goals, enabling strong lead quality, handoff, and feedback loops.
  • Partner with Marketing Operations and Data to track performance metrics, optimise for CAC, LTV, ROI, and deliver regular reporting.
  • Oversee strategy for lead nurturing, marketing automation, and scoring systems to deliver personalised customer journeys.
  • Collaborate with Product Marketing to build value‑driven messaging for different buyer personas across target verticals.
  • Leverage experimentation and A/B testing across campaigns, messaging, and channels to optimise conversion rates.
  • Own the growth marketing budget (circa ÂŁ600K) for EMEA and APAC and allocate investment across regional marketing activities for maximum impact.
  • Stay on top of industry trends, emerging tools, and new demand generation tactics to ensure we remain ahead of the curve.

Experience

  • 5+ years proven experience in a senior growth or demand generation marketing role in a B2B company.
  • Industry experience in SaaS, technology, immersive entertainment, or live concert touring.
  • Experience managing the full marketing funnel, with a strong focus on identifying and addressing funnel leaks.
  • Hands‑on experience with modern digital marketing channels (SEO, SEM, paid social, ABM, programmatic).
  • Experience building and scaling marketing campaigns globally, with knowledge of regional nuances across EMEA and APAC a bonus.
  • Experience managing 6‑figure marketing budgets.
  • Experience managing remote teams of at least 1 person.
  • Experience working with marketing and CRM tech stacks (such as Pardot, HubSpot, Marketo).
  • Experience measuring and tracking SaaS marketing and metrics including CAC, L, MRR/ARR, churn, etc.

Behaviours and values

  • High level of attention to detail: able to keep reports and documentation up to date.
  • Commercial mindset with strong analytical skills; ability to interpret data and translate insights into actionable strategies.
  • Dependable: being both a team player and autonomous agent to drive results.
  • Exceptional communication and stakeholder management skills, across global timezones.
  • Dynamic: being able to pivot quickly with an abundance of energy and resilience.
  • No Ego: being approachable, authentic and humble.

About Disguise

Disguise is the industry‑leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware, and services to help create the next dimension of real‑time spectacle. We partner with the biggest entertainment brands and companies in the world to deliver the A‑list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney, Snapchat, Netflix, ESPN, the Burj Khalifa, and Adele, Disguise is the number one partner delivering the next dimension of entertainment. Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at Disguise. We create together and we create everywhere.

Our values

  • Honest. We are real with ourselves and our clients and share our ideas with openness and transparency.
  • Evolutionary. We innovate using our user’s ever‑changing needs so our technology remains ahead‑of‑the‑game.
  • Fearless. We take the best path, not the easiest, and innovate where it’s right, not where it’s simplest.
  • Resilience. We don’t give up until we find the right solution, even if it means going outside our remit.
  • Belong. We create an environment where everyone feels like they belong and is empowered to do their best work.

Benefits

  • Unlimited Paid Time Off – with minimum time you must take set at 20% above statutory.
  • Hybrid working between home and our offices (dependent on role and location).
  • Mental health and wellbeing support – subscription to the Calm app, mental health first‑aid buddies, employee assistance programmes.
  • Gig allowance – ÂŁ400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries.
  • Belonging policies – including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning.
  • Training, coaching & mentoring.

Equal Employment Opportunity policy – we do not discriminate on the basis of any protected group status under any applicable law.

Senior Marketing Demand Generation Manager employer: Disguise Technologies

Disguise is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and every employee's unique contributions are celebrated. With unlimited paid time off, hybrid working options, and a strong focus on mental health and wellbeing, employees are empowered to achieve a healthy work-life balance while driving impactful marketing strategies in the heart of London. The company also offers robust growth opportunities through training and mentoring, making it an ideal place for ambitious marketers looking to make a meaningful impact in the immersive entertainment industry.
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Contact Detail:

Disguise Technologies Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Demand Generation Manager

✨Tip Number 1

Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. A personal touch can make all the difference when it comes to landing that dream role.

✨Tip Number 2

Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.

✨Tip Number 3

Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in demand generation and growth marketing.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!

We think you need these skills to ace Senior Marketing Demand Generation Manager

Demand Generation Strategy
Campaign Management
Budget Management
Data-Driven Marketing
Multi-Channel Marketing
Lead Nurturing
Marketing Automation
Performance Metrics Tracking
Stakeholder Management
Analytical Skills
Digital Marketing Channels
Team Leadership
SaaS Marketing Metrics
A/B Testing
Market Research

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand generation and growth marketing. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!

Show Your Data-Driven Mindset: Since this role is all about optimising performance, include specific examples of how you've used data to drive marketing strategies. We love numbers, so if you can quantify your successes, do it!

Be Authentic: We value honesty and authenticity, so let your personality shine through in your application. Share your passion for marketing and why you’re excited about the opportunity at Disguise.

Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!

How to prepare for a job interview at Disguise Technologies

✨Know Your Numbers

As a Senior Marketing Demand Generation Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like CAC, LTV, and churn rates. Be ready to discuss how you've used data to drive decisions in past roles.

✨Showcase Your Campaign Success

Prepare specific examples of successful campaigns you've led. Highlight your end-to-end strategy, from conception to execution, and the measurable results achieved. This will demonstrate your ability to manage a six-figure budget effectively.

✨Understand the Market Landscape

Familiarise yourself with the latest trends in SaaS and immersive entertainment. Be prepared to discuss how these trends can influence demand generation strategies. Showing that you’re ahead of the curve will impress the interviewers.

✨Emphasise Team Leadership Skills

Since you'll be managing a small international team, share your experiences in leading diverse teams. Discuss how you foster collaboration and drive results, especially in a remote setting. This will highlight your dependability and communication skills.

Senior Marketing Demand Generation Manager
Disguise Technologies

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