At a Glance
- Tasks: Drive new revenue in immersive experiences across EMEA venues and attractions.
- Company: Join Disguise, a leader in visual experiences for top entertainment brands.
- Benefits: Enjoy unlimited paid time off, hybrid working, and mental health support.
- Other info: Dynamic role with travel opportunities and a focus on innovation.
- Why this job: Be a key player in transforming the future of immersive attractions.
- Qualifications: 7-10+ years in sales with a proven track record in complex environments.
The predicted salary is between 80000 - 100000 £ per year.
Function: Sales (Net-New Business Development)
Reports to: VP Sales
Location: London / EMEA (with 40% travel)
About the role: Disguise is looking for a high-impact Sales Director to drive net-new revenue across Location-Based Experiences (LBX) in EMEA, including entertainment venues, sports stadiums, immersive installations, themed attractions, museums, brand experiences, and flagship destinations. This is a pure "Hunter" role for an individual contributor who excels at opening doors and closing high-value deals in permanent environments.
What you will do:
- Partner closely with the VP Sales EMEA and regional leadership to advance and close strategic LBX opportunities across stadiums, venues, and immersive destinations.
- Drive individual sales growth by identifying and winning new business opportunities valued at $250k–$2m+ within the LBX sector.
- Design and execute a strategic go-to-market plan to expand Disguise’s presence across sports stadiums, arenas, entertainment venues, themed attractions, immersive installations, and enterprise flagship environments.
- Develop and deepen relationships with key system integrators and consultants across the region to unlock new fixed-installation opportunities.
- Produce accurate monthly and quarterly forecasts for both hardware and software within Salesforce and Clari.
- Manage the end-to-end sales process, from initial prospecting and high-impact presentations to negotiating complex contracts and closing.
- Partner with the Design Solutions, Customer Success and Marketing teams to develop targeted campaigns that specifically address the needs of the fixed-installation market.
- Attend major industry events (e.g., ISE, IAAPA Europe) as a subject matter expert, comfortable delivering public presentations on the future of immersive attractions.
- Ability to travel approximately 40% of the time across the EMEA region to meet with partners and visit project sites.
Experience & Skills:
- Sales Background - 7-10+ years of proven new business development experience in complex, multi-stakeholder environments such as stadiums, themed entertainment, live venues, or permanent AV installations.
- Experience working on SOWs documentation.
- Ecosystem Knowledge - Strong existing network and experience working alongside System Integrators (SIs) and technical consultants is an advantage.
- Closing Ability - Proven track record of closing complex technical deals ($250K–$2M+) with long sales cycles and multiple stakeholders.
- Expert for structured sales processes such as MEDDPICC or BANT.
- Ability to present and influence effectively at all levels (including C-suite and Technical Directors) regarding real-time visual software and media servers.
- Solid experience in pipeline management and forecasting for projects with 6-month to 1+ year timelines.
Behaviours & Values:
- Winning Mindset - Brave, bold, and proactive in seeking out new business that isn't immediately apparent.
- Dependable Hunter - A self-starter who is comfortable working autonomously to drive results and exceed individual targets.
- Dynamic - High energy and resilience, able to pivot quickly as project requirements evolve.
- No Ego - Approachable, authentic, and humble—a true team player when collaborating with internal support functions.
- Attention to Detail - Meticulous with CRM updating and project documentation.
About Disguise: Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle. We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches.
Our values:
- Honest. We are real with ourselves and our clients and share our ideas with openness and transparency.
- Evolutionary. We innovate using our user’s ever-changing needs so our technology remains ahead-of-the-game.
- Fearless. We take the best path, not the easiest, and innovate where it’s right, not where it’s simplest.
- Resilience. We don’t give up until we find the right solution, even if it means going outside our remit.
- Belong. We create an environment where everyone feels like they belong and is empowered to do their best work.
Our benefits:
- Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory.
- Hybrid working between home and our offices (dependent on role and location).
- Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes.
- Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries.
- Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning.
- Training, coaching & mentoring.
Sales Director, Venues & Attractions – EMEA in London employer: Disguise Technologies
Disguise is an exceptional employer that champions innovation and inclusivity, offering a dynamic work culture where employees are encouraged to be their authentic selves. With competitive benefits such as unlimited paid time off, hybrid working options, and a strong focus on mental health support, Disguise fosters an environment that prioritises employee well-being and growth. The Sales Director role in London provides a unique opportunity to drive impactful business development across the EMEA region, collaborating with industry leaders and participating in major events, all while being part of a forward-thinking team dedicated to shaping the future of immersive experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director, Venues & Attractions – EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. The more people you know, the better your chances of landing that Sales Director gig.
✨Tip Number 2
Show off your skills! Prepare a killer presentation that highlights your past successes in closing high-value deals. This is your chance to shine and prove you're the right fit for the role.
✨Tip Number 3
Be proactive! Don’t just wait for opportunities to come to you. Reach out to potential clients and partners directly. A little initiative can go a long way in the sales world.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Disguise.
We think you need these skills to ace Sales Director, Venues & Attractions – EMEA in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in new business development, especially in complex environments like stadiums and themed attractions. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've closed high-value deals and driven sales growth. Be bold and show us your winning mindset!
Showcase Your Network:Since relationships are key in this role, mention any connections you have with system integrators or consultants. We love seeing how you can leverage your existing network to unlock new opportunities in the LBX sector.
Be Authentic:We value authenticity, so let your personality shine through in your application. Don’t be afraid to show us who you are and how you embody our values of honesty, resilience, and belonging. Apply through our website and let’s get started!
How to prepare for a job interview at Disguise Technologies
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your ability to drive revenue. Be prepared to discuss specific sales figures from your past roles, including the size of deals you've closed and how you achieved those results. This will show your potential employer that you have the experience and skills to succeed in this high-impact role.
✨Research the Company and Industry
Familiarise yourself with Disguise's products and their position in the market. Understand the latest trends in immersive experiences and how they relate to venues and attractions. This knowledge will help you engage in meaningful conversations during the interview and showcase your genuine interest in the company.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills and sales strategies. Think about past challenges you've faced in complex sales environments and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
✨Showcase Your Network
Since building relationships is key in this role, be ready to discuss your existing network within the industry. Highlight any connections you have with system integrators or consultants, and explain how these relationships could benefit Disguise. This will demonstrate your proactive approach and ability to leverage your network for new business opportunities.
