At a Glance
- Tasks: Drive new revenue in immersive experiences across EMEA, closing high-value deals.
- Company: Join a leading company in immersive technology with a dynamic culture.
- Benefits: Unlimited paid time off, hybrid working, and mental health support.
- Other info: Enjoy a gig allowance and comprehensive training opportunities.
- Why this job: Be a key player in transforming entertainment venues and attractions.
- Qualifications: 7-10+ years in sales with a proven track record in complex environments.
The predicted salary is between 80000 - 100000 £ per year.
Location: London / EMEA (with 40% travel)
About the role
Disguise is looking for a high-impact Sales Director to drive net-new revenue across Location-Based Experiences (LBX) in EMEA, including entertainment venues, sports stadiums, immersive installations, themed attractions, museums, brand experiences, and flagship destinations. This is a pure "Hunter" role for an individual contributor who excels at opening doors and closing high-value deals in permanent environments.
What you will do
- Partner closely with the VP Sales EMEA and regional leadership to advance and close strategic LBX opportunities across stadiums, venues, and immersive destinations.
- Drive individual sales growth by identifying and winning new business opportunities valued at $250k–$2m+ within the LBX sector.
- Design and execute a strategic go-to-market plan to expand Disguise’s presence across sports stadiums, arenas, entertainment venues, themed attractions, immersive installations, and enterprise flagship environments.
- Develop and deepen relationships with key system integrators and consultants across the region to unlock new fixed-installation opportunities.
- Produce accurate monthly and quarterly forecasts for both hardware and software within Salesforce and Clari.
- Manage the end-to-end sales process, from initial prospecting and high-impact presentations to negotiating complex contracts and closing.
- Partner with the Design Solutions, Customer Success and Marketing teams to develop targeted campaigns that specifically address the needs of the fixed-installation market.
- Attend major industry events (ISE, IAAPA Europe) as a subject matter expert, comfortable delivering public presentations on the future of immersive attractions.
- Ability to travel approximately 40% of the time across the EMEA region to meet with partners and visit project sites.
Experience & Skills
- Sales Background – 7-10+ years of proven new business development experience in complex, multi-stakeholder environments such as stadiums, themed entertainment, live venues, or permanent AV installations.
- Experience working on SOWs documentation.
- Ecosystem Knowledge – strong existing network and experience working alongside System Integrators (SIs) and technical consultants is an advantage.
- Closing Ability – proven track record of closing complex technical deals ($250K–$2M+) with long sales cycles and multiple stakeholders.
- Expert for structured sales processes such as MEDDPICC or BANT.
- Ability to present and influence effectively at all levels (including C-suite and Technical Directors) regarding real-time visual software and media servers.
- Solid experience in pipeline management and forecasting for projects with 6‑month to 1+ year timelines.
- Winning Mindset – brave, bold, and proactive in seeking out new business that isn’t immediately apparent.
- Dependable Hunter – a self-starter who is comfortable working autonomously to drive results and exceed individual targets.
- Dynamic – high energy and resilience, able to pivot quickly as project requirements evolve.
- No Ego – approachable, authentic, and humble—a true team player when collaborating with internal support functions.
- Attention to Detail – meticulous with CRM updating and project documentation.
Benefits
- Unlimited Paid Time Off – minimum time you must take set at 20% above statutory.
- Hybrid working between home and our offices (dependent on role and location).
- Mental health and wellbeing support – subscription to the Calm app, mental health first-aid buddies, employee assistance programmes.
- Gig allowance – £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries.
- Belonging policies – including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning.
- Training, coaching & mentoring.
Sales Director, Venues & Attractions – EMEA employer: Disguise Technologies Ltd
Disguise is an exceptional employer that fosters a dynamic and inclusive work culture, offering unlimited paid time off and robust mental health support to ensure employee wellbeing. With a strong focus on professional growth, employees benefit from training, coaching, and mentoring opportunities while working in the vibrant city of London, which serves as a hub for innovative entertainment experiences across EMEA. The role of Sales Director not only allows for significant autonomy and the chance to drive impactful business development but also provides unique advantages such as a gig allowance to engage with the industry firsthand.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director, Venues & Attractions – EMEA
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director, Venues & Attractions – EMEA at Disguise Technologies Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Disguise Technologies Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director, Venues & Attractions – EMEA. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director, Venues & Attractions – EMEA
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Disguise Technologies Ltd:When writing your cover letter, make sure to tailor your message specifically for Disguise Technologies Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Disguise Technologies Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Disguise Technologies Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Disguise Technologies Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Disguise Technologies Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
