Head of Marketing in Redditch

Location: UK or USA (Remote with periodic in-person collaboration)

Company: Discovery ADR Group

Reporting to: CEO

Employment Type: Full-time (or Fractional / Contract considered for exceptional candidates)

Remuneration: Up to £60K + benefits + bonus

Role Purpose

Discovery ADR Group is seeking an experienced, commercially focused marketing leader to take full ownership of our marketing function and build a predictable, scalable engine that generates high-quality Marketing Qualified Leads (MQLs) across our core service lines. This is a strategic and operational leadership role for a self-directed professional who can design, implement, and continuously optimise marketing activity without requiring tactical direction. The successful candidate will bring proven expertise in professional services marketing and will be accountable for delivering measurable pipeline growth.

This individual will define the strategy, implement the systems, manage the tools, execute campaigns, and establish marketing as a primary growth driver for Discovery's UK and USA expansion.

About Discovery ADR Group

Discovery ADR Group is an award-winning behavioural diagnostics, recruitment, leadership development, and sales transformation consultancy. We work with organisations globally to help them recruit, develop, and retain high-performing people using behavioural science and data-driven diagnostics.

Our core service lines include:

• Smart Recruitment (Grow Your Own, RPO, Talent Pipeline+)
• Leadership and Management Development
• Sales Transformation and Commercial Capability Development
• Behavioural Diagnostics (Parallax Profiling)

Discovery operates internationally, with strategic expansion underway in the USA.

Primary Objective

To build and own a high-performing marketing function that delivers a consistent and growing volume of high-quality Marketing Qualified Leads (MQLs) aligned to Discovery's target markets, service lines, and commercial objectives.

Success in this role will be measured by:

• Volume and quality of MQLs generated
• Contribution to sales pipeline and revenue growth
• Campaign performance and conversion rates
• Marketing efficiency and ROI
• Establishment of scalable, repeatable marketing systems

Key Responsibilities

Strategic Ownership

• Define and own Discovery's marketing strategy aligned to business growth objectives
• Develop and implement a structured MQL generation engine across multiple channels
• Identify and prioritise target segments, industries, personas, and geographic markets
• Establish clear positioning, messaging, and value propositions across service lines
• Align marketing activity directly to commercial outcomes and pipeline generation

Campaign Strategy and Execution

• Design, implement, and optimise multi-channel campaigns including:
• LinkedIn organic and paid campaigns
• Email outreach and nurture campaigns
• Social selling programmes
• Lead magnets and conversion assets
• Content-driven campaigns
• Account-based marketing initiatives
• Website and landing page optimisation
• CRM-driven marketing automation
• Build repeatable campaign frameworks that can scale across the UK and USA.

Lead Generation and Pipeline Development

• Own responsibility for delivering a steady flow of qualified MQLs
• Design and manage marketing funnels from awareness to qualification
• Optimise conversion rates at each stage of the funnel
• Implement lead scoring and qualification frameworks
• Ensure seamless integration between marketing and sales

Social Selling and Outreach Infrastructure

• Design and manage scalable outbound marketing systems using tools such as:
• Instantly
• Apollo
• Aimfox
• LinkedIn Sales Navigator
• CRM and marketing automation platforms
• Build structured outbound marketing systems that generate consistent engagement and meetings.

Marketing Systems and Infrastructure

• Define and implement the marketing technology stack
• Optimise CRM integration and data management
• Establish tracking, reporting, and attribution systems
• Implement marketing automation workflows
• Ensure marketing activity is measurable and continuously optimised

Content and Authority Building

• Define and oversee creation of:
• Thought leadership content
• Lead magnets and insight reports
• Case studies and success stories
• LinkedIn content strategies
• Website content and conversion assets
• Position Discovery as a credible authority in its markets.

USA Market Expansion Support

• Support Discovery's expansion into the USA by:
• Developing market-specific campaigns
• Supporting US-based business development activity
• Identifying and executing growth opportunities
• Helping establish Discovery's brand presence in the USA

Performance Management and Reporting

• Define KPIs aligned to pipeline and revenue growth
• Track campaign performance and optimise continuously
• Report on marketing performance and ROI
• Provide clear commercial visibility into marketing effectiveness

Essential Experience and Requirements

Candidates must demonstrate proven experience in:

• Marketing leadership roles within professional services organisations, such as:
• Recruitment companies
• Management consultancies
• Leadership development providers
• Sales training organisations
• HR consultancies
• Professional services firms
• Creating and delivering successful lead generation campaigns that produce measurable MQL volume
• Designing and managing marketing funnels and lead generation systems
• Social selling and outbound marketing using platforms such as:
• Instantly
• Apollo
• Aimfox
• LinkedIn Sales Navigator
• Email outreach platforms
• Working autonomously and owning full marketing responsibility
• Aligning marketing activity to revenue and commercial objectives
• Using CRM and marketing automation systems
• Strong commercial mindset and data-driven decision-making

Ideal International and Entrepreneurial Experience

• Experience marketing professional services within the United States, including understanding of US buyer behaviour, market dynamics, and campaign approaches
• Experience supporting US-based business development teams and generating leads within US markets
• Experience helping organisations expand from the UK into the USA
• Experience marketing professional services in the United Kingdom and/or internationally
• Experience supporting international business development teams across multiple regions
• Experience generating leads across global markets, particularly the UK, Europe, and North America
• Experience working with organisations headquartered outside the USA.
• Experience scaling marketing functions in growth-stage businesses
• Experience building marketing infrastructure from the ground up
• Experience in recruitment, leadership development, management consultancy, or sales transformation environments
• Experience operating within businesses with international growth ambitions

Candidates based in the USA are strongly encouraged to apply.

Personal Characteristics

The successful candidate will demonstrate:

• High levels of autonomy and ownership
• Strategic thinking combined with hands-on execution capability
• Strong commercial awareness
• Analytical and data-driven mindset
• Strong judgement and decision-making capability
• Ability to operate without detailed direction
• Strong sense of accountability for outcomes

This is not a role for someone who requires detailed instruction. This role is for someone who can take full ownership and deliver measurable commercial impact.

What Success Looks Like

Within 3 months:

• Clear marketing strategy defined and implemented
• Campaign infrastructure in place
• First campaigns generating measurable MQL flow

Within 6 months:

• Consistent flow of qualified MQLs established
• Clear pipeline contribution from marketing
• Marketing systems operating predictably and efficiently

Within 12 months:

• Marketing established as a primary driver of business growth
• Scalable marketing engine supporting UK and USA expansion

Why Join Discovery

• Opportunity to own and build a marketing function with full autonomy
• Direct impact on company growth and expansion
• Partner directly with senior commercial leaders to turn our propositions into campaigns that consistently generate qualified pipeline
• Opportunity to shape marketing strategy at a strategic level
• Flexible, remote-first working environment
• Opportunity to support international expansion, particularly in the USA

PLEASE NOTE By submitting this application, you agree for Discovery to store your details and contact you regarding this application and any future roles we believe may be of interest, in line with our Privacy Policy (available on our website). You may unsubscribe at any time. All applications will be processed through Discovery, the retained managing consultants. Due to high application volumes, only successful applicants will be contacted.