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For Companies At a Glance
- Tasks: Lead and inspire a dynamic field sales team in the premium spirits industry.
- Company: Join Disaronno International, a fast-growing premium spirits business with iconic brands.
- Benefits: Competitive salary, career development, and the chance to shape a thriving team.
- Why this job: Make a real impact by coaching and mentoring while building key partnerships.
- Qualifications: 6+ years in senior On-Trade sales with proven leadership skills.
- Other info: Exciting opportunity to grow within a vibrant and entrepreneurial environment.
The predicted salary is between 48000 - 72000 £ per year.
Overview
Disaronno International UK Ltd is the premium spirits business behind iconic brands including Disaronno and Tia Maria, and part of the global ILLVA Saronno Group. Since launching in 2021, the UK business has expanded rapidly across the on-trade, building a diverse portfolio spanning Italian gin, Irish and American whiskey, and English whisky.
This role leads the on-trade field sales team and focuses on distribution, activation and brand advocacy across the portfolio including Disaronno, Tia Maria, Engine Gin; Busker Whisky; Cotswolds Distillery & Sagamore Whisky.
This isn’t an office job. You’ll spend around 80% of your time out in the trade coaching, mentoring, and building capability within your team, while creating meaningful partnerships with key customers nationwide.
Responsibilities
- Lead, develop and motivate a high-performing team of field-based KAMs across the UK.
- Create and implement the Independent Free Trade (IFT) strategy for on-trade growth.
- Deliver world-class execution and brand activation through collaboration with Trade Marketing & Category teams.
- Champion people development, setting the standard for professionalism, curiosity and care.
Qualifications & Requirements
- Minimum of 6 years in a senior On-Trade sales/leadership role in beers/wines/spirits.
- Mastery of the UK On Trade is a key requirement.
- Proven success launching NPD into the UK On Trade through leadership of a team.
- Entrepreneurial and ambitious self-starter with the ability to achieve targets and manage own schedule.
- Ability to manage multiple stakeholders (UK and Global teams).
- Collaborative and engaging leadership style.
- Solution-based approach to obstacles.
- Experience in line management and development of large teams is essential.
If you’re a natural mentor who gets energy from unlocking potential in others, thrives from coaching and developing your team, and is excited to build something special within a fast-growing premium drinks business, we’d love to hear from you.
Please note – any direct CVs sent to Disaronno (including those from recruiters) will be redirected back to Emma Forster at New Chapter.
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Head of Field Sales - On Trade employer: Disaronno International UK
Contact Detail:
Disaronno International UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Field Sales - On Trade
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or through social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with potential employers, let your enthusiasm for Disaronno and its portfolio shine through. It’s all about making that personal connection.
✨Tip Number 3
Prepare for those interviews by knowing your stuff! Research the company, their products, and the market trends. Being well-informed shows you’re serious about the role and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team directly.
We think you need these skills to ace Head of Field Sales - On Trade
Some tips for your application 🫡
Show Your Passion for the Industry: When writing your application, let your enthusiasm for the spirits industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about brands like Disaronno and Tia Maria.
Tailor Your Experience: Make sure to highlight your relevant experience in on-trade sales and leadership roles. We’re looking for someone who can demonstrate their mastery of the UK On Trade, so be specific about your achievements and how they relate to this role.
Be Authentic: Don’t be afraid to let your personality come through in your application. We value authenticity and want to get a sense of who you are beyond your qualifications. Share your story and what drives you!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people.
How to prepare for a job interview at Disaronno International UK
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in Disaronno and Tia Maria, as well as the other brands in their portfolio. Understand their unique selling points and how they fit into the UK On Trade market. This knowledge will show your passion and commitment to the role.
✨Showcase Your Leadership Style
Be prepared to discuss your leadership approach and how you've successfully developed teams in the past. Share specific examples of how you've motivated field-based teams and created a culture of collaboration and success. This is key for a role that focuses on coaching and mentoring.
✨Demonstrate Your Strategic Thinking
Think about how you would create and implement an Independent Free Trade strategy for on-trade growth. Be ready to discuss your ideas and how you would execute them. This will highlight your entrepreneurial spirit and ability to manage multiple stakeholders effectively.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and how you handle obstacles. Prepare scenarios where you’ve had to overcome challenges in sales or team management. This will showcase your solution-based approach and readiness to tackle the demands of the role.
