At a Glance
- Tasks: Drive brand visibility and expand distribution in the UK spirits market.
- Company: Join a premium spirits company known for iconic brands like Disaronno and Tia Maria.
- Benefits: Competitive salary, car allowance, bonuses, and exciting perks.
- Other info: Opportunity for growth in a fast-paced, entrepreneurial environment.
- Why this job: Be part of a dynamic team driving innovation in the spirits industry.
- Qualifications: 2+ years in sales or marketing, with a passion for spirits.
The predicted salary is between 40000 - 50000 £ per year.
A fantastic opportunity to join the successful Off Trade team, working with brilliant brands in a growing business.
Company
Our company is a premium spirits and wine business and the new UK entity of Italian multinational ILLVA Saronno S.p.A. and home of the world’s most famous Italian Liqueur Disaronno and the well-known coffee liqueur, Tia Maria. We are a business fixated on excellence in execution, agility, and consumer-led innovation. We're customer focused and put the shopper at the heart of everything we do. ILLVA SARONNO has interests in several premium spirits brands globally as well as an extensive premium Sicilian wine portfolio grown in our own vineyards. We are now on a journey of expansion into new categories within spirits and also into previously untapped channels of distribution. The area of Prestige/Specialist Retail forms a key element of building our portfolio in the UK.
Job Role and Responsibilities
- Drive distribution of the DIUK portfolio within the Prestige / Off-Trade channel, including specialist retailers, caviste-style operators, and independent stores.
- Execute best-in-class in-store activation to maximize brand visibility, including tastings, sampling events, and display features (e.g. barrel tops), with occasional weekend work required.
- Build and maintain strong relationships with key customers, groups, and decision-makers across the channel.
- Identify and secure new business opportunities to expand the customer base and increase distribution.
- Travel across the UK to manage accounts, drive listings, and ensure high-quality execution in selected outlets.
- Support the successful launch of new product development (NPD) while protecting and growing core range distribution and sales.
- Collaborate closely with Trade Marketing to develop and implement effective activation plans.
- Partner with Digital Marketing to maximize e-commerce and online opportunities with relevant customers.
- Manage allocations of limited-release products across the customer base.
- Develop and manage an efficient journey plan to optimize customer coverage and time in trade.
- Use Salesforce CRM to plan activity, track KPIs, and report performance against targets.
- Analyze weekly and monthly customer performance, providing insights and driving actions to deliver incremental growth.
- Maintain strong product knowledge and stay informed on market trends across beer, wine, and spirits.
Background and Skills
- Minimum 2 years’ experience in sales, marketing, or related field within the UK On/Off Trade.
- Basic knowledge and passion for Spirits.
- Experience of spirits industry / key independent whisky retailers would be advantageous.
- Entrepreneurial and ambitious self-starter with the ability to achieve targets and effectively organise own work schedule.
- Strong communication skills (both written and oral).
- Strong commercial/financial understanding, together with intellect and curiosity to interpret performance, recommending appropriate actions.
- Ability to manage projects and multi-task whilst building strong and positive relationships at all levels (internal and external).
- Able to build strong commercial relationships.
- Able to flourish with minimal guidance, being proactive and able to handle uncertainty.
Business Development Manager employer: Disaronno International UK
Disaronno UK Ltd is an exceptional employer, offering a dynamic work environment that champions excellence and innovation in the premium spirits industry. With a strong focus on employee growth, competitive salaries, and a comprehensive benefits package, including a car allowance and bonuses, we empower our team to thrive in their roles while fostering a culture of collaboration and creativity. Join us in our journey of expansion and be part of a brand that values its people and prioritises customer-centric strategies.
Contact Details:
Disaronno International UK Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and how they position themselves in the market. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the Business Development Manager role. Highlight your experience in sales and your passion for spirits, and don’t forget to mention any successful projects you've led in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in sales and marketing, especially within the spirits industry. We want to see how your skills align with our focus on customer-led innovation!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the spirits industry and how you can contribute to our growth. Be sure to mention any relevant experience with independent retailers or your knowledge of market trends.
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've driven distribution or increased sales in previous positions. We love seeing results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Disaronno International UK
✨Know Your Brands Inside Out
Before the interview, make sure you research Disaronno UK Ltd and its portfolio thoroughly. Understand their key products, market positioning, and recent developments. This will not only show your passion for the spirits industry but also help you answer questions confidently and demonstrate your fit for the role.
✨Showcase Your Sales Experience
Prepare specific examples from your past sales or marketing roles that highlight your achievements. Focus on how you've driven distribution, built relationships, or executed successful campaigns. Use metrics to quantify your success, as this will resonate well with the interviewers looking for a results-driven candidate.
✨Demonstrate Your Customer Focus
Since the company is customer-focused, be ready to discuss how you've put customers at the heart of your previous roles. Share stories about how you've identified customer needs, adapted strategies, or improved customer satisfaction. This will align with their values and show that you understand the importance of consumer-led innovation.
✨Prepare Questions That Matter
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful questions that reflect your interest in the role and the company’s future. For example, inquire about their plans for expansion into new categories or how they measure success in the Prestige channel. This shows you're engaged and thinking long-term.
