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For Companies At a Glance
- Tasks: Lead creative marketing campaigns to boost commercial activities and audience engagement.
- Company: Join The Old Vic, a renowned theatre in London, known for its vibrant arts scene.
- Benefits: Enjoy flexible working options and a dynamic work environment at a historic venue.
- Why this job: Be part of a passionate team making a real impact in the arts and community.
- Qualifications: Mid-level marketing experience with strong organisational and collaborative skills required.
- Other info: Opportunity to work on diverse projects, from events to workshops, in a creative setting.
The predicted salary is between 28000 - 42000 £ per year.
Department/Team:Marketing & Commercial
Responsible to:Chief Marketing Officer
Contract:One-year, fixed term
Location:Flexible mix of home working and from The Old Vic, 103 The Cut, London, SE1 8NB
Hours:Full time, 40 hours per week
The Old Vic offers the ability to work these flexibly under the guidelines in our Hybrid
Working policy. Additional hours may be necessary in order to fulfil the requirements
of the post
Salary:£33,000 to £35,000 per annum
Role Summary
The Marketing Manager (Commercial) will report to the Chief Marketing Officer and work closely with theMarketing & Commercial, Events, Operations, Production, Development and Education & Communityteams to ensure the smooth delivery of marketing and content campaigns for all commercial incomegenerating activity across the organisation. These include, but are not limited to, food & beverage,commercial events and hires, public events in the Studio, fee-paying workshops and training schemes andaudience development initiatives such as tours, pop-up events and OV Local.
Marketing
• To lead the delivery of creative, targeted and energetic marketing and content campaigns for allcommercial income generating activity (excluding productions) in order to increase footfall andsupport each relevant team to achieve financial targets
• To support the CMO in the delivery of the audience development strategy across all public andincome generating spaces
• To act as a key brand guardian for the creation of all brand collateral, working alongside the SeniorDigital Designer and CMO to ensure all external communications are on brand and in line with toneof voice guidance
• To support the Head of Commercial Event Sales and Operations team in the creation of promotionalcollateral and tactical campaign delivery to promote those spaces
• To lead the delivery of marketing and content campaigns to promote public events in the Studio
• To lead the delivery of marketing and content campaigns to promote fee-paying workshops orcorporate training sessions created by the Education & Community and Development teams
• To collaborate with the Marketing & Commercial team to ensure that all activity is complementary toall other output for our work on and off stage.
Digital
• To lead the day-to-day management of the relevant sections on The Old Vic’s website, updatingand maintaining dynamic content including writing and editing copy and sourcing images to supportincome generation
• To work with our Associate Filmmaker to manage content capture of all commercial spaces on anongoing basis to use for marketing and communications purposes including photography and video
• To work alongside the Communications & Content team to develop a content strategy for incomegenerating activity that compliments the existing strategy.
General Duties
• To raise purchase orders, administer and file invoices.
This is not an exhaustive list of duties and the theatre’s management may, at any time, allocate other taskswhich are of a similar nature or level.
Person Specification
Essential
The post holder must be able to demonstrate the following:
• Proven experience at a mid-level in a marketing team responsible for income generation
• Excellent attention to detail and ability to proofread
• Able to proactively manage concurrent projects to tight deadlines in an environment with competingdemands
• Excellent planning and organisational skills
• Ability to work collaboratively
#J-18808-Ljbffr
Marketing Manager (Commercial) employer: Disability Arts
Contact Detail:
Disability Arts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Commercial)
✨Tip Number 1
Familiarise yourself with The Old Vic's brand and its marketing strategies. Understanding their tone of voice and the types of campaigns they run will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of The Old Vic, especially those in the marketing department. They can provide valuable insights into the company culture and expectations for the Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight how these experiences relate to income generation, as this is a key focus for the role.
✨Tip Number 4
Stay updated on current trends in digital marketing and audience engagement strategies. Being able to discuss innovative ideas during your interview will demonstrate your proactive approach and creativity.
We think you need these skills to ace Marketing Manager (Commercial)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in income generation. Use specific examples that demonstrate your ability to manage projects and deliver campaigns successfully.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of The Old Vic's brand. Mention how your skills align with the role and provide examples of past successes in similar positions.
Showcase Attention to Detail: Since the role requires excellent attention to detail, ensure your application is free from typos and grammatical errors. Proofread your documents multiple times and consider asking someone else to review them as well.
Demonstrate Collaborative Skills: In your application, highlight experiences where you worked collaboratively with different teams. This could include examples of cross-departmental projects or campaigns that required teamwork to achieve success.
How to prepare for a job interview at Disability Arts
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially those focused on income generation. Highlight specific campaigns you've led and the results achieved, as this will demonstrate your capability to fulfil the requirements of the Marketing Manager position.
✨Understand The Old Vic's Brand
Research The Old Vic's brand identity and recent marketing campaigns. Being able to articulate how you can contribute to maintaining and enhancing their brand will show that you're genuinely interested in the role and understand its significance.
✨Demonstrate Project Management Skills
Since the role requires managing multiple projects simultaneously, prepare examples of how you've successfully juggled competing demands in the past. Discuss your planning and organisational strategies to reassure them of your ability to meet tight deadlines.
✨Collaborative Mindset
The job involves working closely with various teams. Be ready to share experiences where you've collaborated effectively with others, showcasing your teamwork skills and how you can contribute to a positive working environment.
