At a Glance
- Tasks: Drive growth through creative marketing campaigns and data-driven strategies.
- Company: Join a pioneering tech team transforming job matching globally.
- Benefits: Hybrid work, real budget control, and opportunities for creativity.
- Other info: Collaborate closely with the founder and engineering team in a dynamic environment.
- Why this job: Be part of a game-changing launch that impacts millions of job seekers.
- Qualifications: Experience with ads on social platforms and basic SQL skills.
The predicted salary is between 45000 - 55000 £ per year.
Directly Apply develops job matching technology.
We build advanced user features, data extraction, algorithmic matching, and intelligent user experience and engagement systems.
From feed importing and data enrichment through to geolocation, skills extraction and matching, we go deeper to understand the motivations behind every job application.
Our core product is directlyapply. com, which millions of job seekers across North America use every year to discover their next job.
We're a small, technical, AI-first team, and we've spent 8 years building the data and matching engine underneath it.
The Role
In 2027 we're releasing our biggest move yet: a launch we believe will transform how people find jobs around the world. We want you to help us get the word out.
We're looking for a growth and performance marketing executive who is creative and enjoys getting stuck into the data and strategy that will bring the next million users to our products.
You'll write and launch campaigns, test ideas quickly, and use the numbers to decide what to scale and what to cut.
You'll work directly with the founder, and wider product / engineering team, with real budget and room to try new channels.
Working pattern: Hybrid
What you’ll do
- Own the paid acquisition budget across Meta, Google, and new channels you choose to test.
- Build and maintain cohort analysis in SQL: cost per user, revenue per cohort, payback period and LTV by channel, campaign and creative.
- Decide where the next dollar goes, and make the case for shifting spend between channels with numbers, not instinct.
- Protect lead quality. Spot fake, duplicate and bot-driven sign-ups, push back on partners when quality slips, and help design real-time validation at ingestion.
- Run a steady cadence of experiments on audiences, creative, landing pages and onboarding, and report what moved the numbers.
- Use AI tools daily: generating and iterating creative, writing and debugging SQL, automating reporting, and building lightweight internal tools where they save time.
- Work with engineering on tracking, attribution and the event data that feeds your analysis.
- Report weekly on spend, payback and channel health in a way the whole team can act on.
Ideally, you’ll have
- Experience creating and running ads on Meta and Google, or other social platforms such as Tik Tok, Linked In or Reddit.
- A basic understanding of SQL, or the confidence to get there by prompting Claude or other AI tools. You'll pull your own numbers rather than wait for a report.
- A creative eye for ads: hooks, copy and visuals, plus the habit of testing lots of variations to find what works.
- Curiosity about why a campaign worked, not just whether it did, and a feel for cost per user and return on spend.
- Everyday use of AI tools to write, design, analyse and automate your work.
- Clear communication and the drive to own your results in a small team.
- #J-18808-Ljbffr
Growth & Performance Marketing in London employer: DirectlyApply
DirectlyApply offers a dynamic work environment where creativity and data-driven strategies are valued. Employees have the opportunity to work closely with the founder and product teams, handling real budgets and exploring new marketing channels. The company is poised for significant growth with an upcoming transformative product launch, making it an exciting time to join the team.
StudySmarter Expert Advice🤫
We think this is how you could land Growth & Performance Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DirectlyApply and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DirectlyApply are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DirectlyApply on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DirectlyApply. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth & Performance Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DirectlyApply. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DirectlyApply:Show us that you’ve done your homework! In your application, briefly mention what you admire about DirectlyApply’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DirectlyApply
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DirectlyApply will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DirectlyApply, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
