Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing to PR and Paid Social to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.
This remote role is part of our UK team and requires candidates to be based in the United Kingdom, working local business hours GMT/BST. While the primary client base is in the UK, there are also some international clients.
About The Role
The Content Strategist is a crucial, client‑facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. The strategist works mainly with Enterprise clients and must understand how the service line impacts other areas of business to create a holistic marketing strategy.
What You’ll Do
- Strategic Excellence and Best Practices: Create custom strategies and implement best practices that achieve our NSMs. Use the project phase as a foundational moment for building the initial client strategy, and continually optimise and revise strategies based on the client’s overall marketing goals, current and ongoing campaigns, and historical performance, while adhering to Directive best practices.
- Work closely with the Associate Director when roadblocks arise that impact strategy and goal attainment.
- Craft creative briefs and compelling content campaigns, focusing on ideation based on competitor and audience insights.
- Apply best‑practice metrics such as LTV:CAC modelling, customer generation, share of SERP, and content production to inform strategies.
- Goal Setting: Use available data to set client goals during engagement. All goals must be reviewed and approved by the Associate Director before presenting to the client.
- Data sources include Google Analytics, CRM data, SEMrush reporting, and Ahrefs reporting.
- All goals require Associate Director approval before presentation to the client.
- Project Management: Ensure the planned strategy is executed. Use Asana for task delegation and tracking, partner with Project Managers where available, and work with content writers and designers to complete campaigns on time and to client standards.
- Delegate tasks to specialists and clients, ensuring timely completion.
- Communicate due dates and deliverables clearly to all parties.
- Collaborate with Project Managers to maintain schedules and quality.
- Internal and External Communication: Serve as the main interface between clients and the team. Build relationships beyond deliverables, proactively communicate timelines, goal progress, and use Slack for ongoing communication.
- Set expectations for deliverables and progress, sending deliverables on a regular cadence.
- Communicate roadblocks, growth opportunities, and changes in client accounts to internal leadership.
- Reporting: Regularly report progress and impact to clients.
- Bi‑weekly meetings, monthly reports, quarterly reports, and bi‑annual business review presentations.
- Report on NSM progress and ongoing deliverables during meetings.
What You’ll Bring
- Proven track record implementing SEO principles and content strategy: keyword research, on‑page optimisation, and link building.
- Analytical insight: ability to analyse website traffic and SEO metrics using Google Analytics.
- Strong communication skills: comfortable client‑facing and owning relationships with key stakeholders.
- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and crawling tools.
- Proven organisational, project, and time‑management skills.
- Genuine enthusiasm for digital marketing, SEO, and content.
- Agency experience.
- B2B tech and/or SaaS experience.
- Driven to stay ahead of industry trends, actively learning how AI and automation can enhance marketing and operations.
Goals
- NSM Attainment: 100%
- MRR Retainment: 96%
- CSAT > 4.2
- Upsells / Cross‑sells / Referrals – regularly identify growth opportunities for clients across and within service lines.
- Examples: expanding into another service line (SEO or Paid Media) or increasing budgets within current lines.
- Referrals should be naturally integrated into strong client relationships; ask for a referral at key moments such as a contact’s new job or after achieving a 5‑point CSAT score.
Benefits
- Bonus‑eligible position.
- Mental health support: access to certified therapists through Spring Health, Headspace, and Wellhub.
- Unlimited PTO, paid company holidays, and a birthday off.
- Job‑sharing annuity: Annual anniversary trip with peers and executive leadership.
- Pension through Royal London: 5% employee and 4% employer contributions.
- Annual bonus based on tenure, scaling in total amount over time.
Remote Work Requirements
As a remote‑first company, you will work from anywhere in the UK. You must be able to operate a laptop (PC or Mac) and use essential productivity tools. Reliable internet access and a professional background are required.
Equal Opportunity Statement
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
