Content Strategist (Remote UK) - Future Opening

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we’ve earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

This remote role is part of our UK team and requires candidates to be based in the United Kingdom, working local business hours GMT/BST. While the primary client base is in the UK, there are also some international clients.

About The Role

The Content Strategist is a crucial, client‑facing role that is responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Internally, this role is titled Account Strategist, Content & SEO.

What You’ll Do

• Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phases as a foundational moment for building the initial client strategy, but will also use our client’s overall marketing goals, current and ongoing campaigns, and historical performance to optimise and revise strategies over the lifetime of the client while adhering to Directive best practices.
• Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD).
• Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project management ensures that the Directive team and the client team know who is responsible for specific tasks to ensure we make progress towards our goals.
• Internal and External Communication: Strategists are the main interface between our clients and our team. They build relationships with clients beyond deliverables and aim to become the best consultant for the client’s business.
• Reporting: Strategists must regularly report progress and impact of their strategy.

What You’ll Bring

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on‑page optimisation, and link building.
• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable client‑facing and owning relationships with key stakeholders.
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and other crawling tools.
• Proven organisational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO and content.
• Agency experience required.
• B2B tech and/or SaaS experience required.
• Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations.

Goals

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross‑sells / Referrals: Strategists regularly look for opportunities for clients to grow their business with Directive.

What We Offer

• Living wage and bonus eligibility.
• Mental health support through certified therapists via Spring Health, Headspace and Wellhub.
• Unlimited PTO, paid company holidays, birthday off, and end‑of‑year recharge (closure December 24 – January 1).
• Financial benefits: pension through Royal London (5% employee and 4% employer contributions).
• Annual bonus based on tenure, which scales in total amount over time.
• Annual anniversary trip with peers and executive leadership for fun and entertainment.

Work Environment Requirements

The role is 100% remote from a home office. Access to a laptop (PC or Mac) and standard office productivity tools is required. Stable internet connection, professional background, and the ability to remain stationary for extended periods are essential. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Additional Information

Directive is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.