SEO Strategist (Remote UK)

Overview Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation to cut through the noise and drive pipeline, SQLs, and scalable growth for SaaS and B2B brands across paid media, SEO, CRO, RevOps, and Go-To-Market Strategy. We move fast, think boldly, and hire people who challenge the status quo to spark demand for bold, innovative brands. If you live for performance and want your work to mean something, you\\\’ll fit right in.This remote role is part of our UK team and requires candidates to be based in the United Kingdom, working local business hours GMT/BST. While the primary client base is in the UK, there are also some international clients.About The Role:The Content Strategist is a client-facing role responsible for day-to-day deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist works with Enterprise clients and should have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Internal title: Account Strategist, Content & SEO.What You\\\’ll Do Strategic Excellence and Best Practices: Create custom strategies and implement best practices to achieve our NSMs. Build initial client strategy from project phase, and continually optimise strategies based on client goals, campaigns, and historical performance while following Directive best practices.Collaborate with Associate Director (AsD) when roadblocks arise.

Craft creative briefs and content campaigns using competitor and audience insights.

Apply best practices in areas such as:

LTV:CAC modeling

Customer Generation

Share of SERP

Content Production

Goal Setting: Use available data to set client goals during engagement; AsD must review and be in the meeting.Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting

All goals must be approved by the AsD before presenting to the client with the AsD.

Project Management: Ensure the planned strategy is executed. Use Asana; delegate tasks to team members and clients; ensure timely completion.In pods with Project Managers, partner to ensure tasks are created, assigned, and due dates are met and communicated to the client.

Work with content writers and designers to complete content campaigns on time while maintaining client quality standards.

Internal and External Communication: Interface between clients and the team. Build relationships beyond deliverables and proactively communicate with clients and internal leadership to drive the best results.Proactive client communications include timelines, goal progress, and regular updates via channels like Slack, with deliverables on a regular cadence.

Proactive internal communications include roadblocks, growth opportunities, and changes in client accounts.

Reporting: Regular progress updates to clients with a defined cadence.Bi-weekly client meetings to report NSM progress and deliverables.

Monthly reports

Quarterly reports

Bi-annual business review presentations

What You\\\’ll Bring A proven track record of implementing SEO principles and content strategy: keyword research, on-page optimisation, and link building

Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics

Strong communication skills: comfortable client-facing and owning relationships with key stakeholders

Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools

Proven organisational, project, and time management skills

Genuine enthusiasm for digital marketing, SEO and Content

Must have agency experience

Must have B2B tech and/or SaaS experience

Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations

Goals NSM Attainment: 100%

MRR Retainment: 96%

CSAT > 4.2

Upsells / Cross-sells / Referrals

Strategists should regularly look for opportunities to grow client business with Directive.

Examples of growth: expanding into additional service lines or increasing budgets

Referrals: cultivate opportunities at key moments (e.g., client/point of contact changes)

Client CSAT targets and related metrics

What We Offer We provide a living wage; this position is bonus eligible.Benefits to Support the Whole Person:Mental health resources via Spring Health, Headspace & Wellhub

Time Off: Unlimited PTO, paid holidays, birthday off, year-end recharge

Financial: Royal London pension with 5% employee and 4% employer contributions

Bonus: Annual bonus based on tenure

Annual Anniversary Trip with peers and leadership

Work Environment Requirements As a remote-first company, you can work from anywhere in the US; global options available in Canada, the UK, and Mexico where work authorization exists. This role can operate 100% virtually from a home office with collaboration via Zoom and Slack. You must have a laptop, reliable internet, and a professional background; you may need to remain stationary for extended periods and be able to interpret written and verbal communication. Reasonable accommodations may be made for qualified individuals with disabilities.If you require reasonable accommodations in applying, direct inquiries to careers@directiveconsulting.com.Additional Information At Directive, People First is a core value. All qualified applicants will receive consideration regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.#LI-DC1

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