At a Glance
- Tasks: Lead daily operations, manage staff, and ensure excellent patient experiences.
- Company: Independent eye care provider dedicated to personalised service in Birmingham.
- Benefits: Competitive salary, supportive team environment, and opportunities for community engagement.
- Other info: Join a passionate team focused on clinical excellence and community care.
- Why this job: Make a real difference in patients' lives while developing your leadership skills.
- Qualifications: Experience in retail or healthcare management with strong customer service skills.
The predicted salary is between 25000 - 30000 £ per year.
Company Description
Direct Vision Opticians is an independent NHS and private eye care provider serving the Birmingham community across two practices in Great Barr and Sheldon since 2011. The team focuses on delivering thorough, personalized eye care for patients of all ages, from first eye tests to complex prescriptions. Free NHS‑funded services are provided where eligible, alongside private options for those who prefer them. As an independent practice with no corporate targets, Direct Vision Opticians prioritises clinical excellence, honest advice, and long‑term relationships with patients. The practices offer a wide range of eyewear and services, including varifocals, contact lenses, retinal imaging, and affordable complete pairs from entry‑level to premium options.
Role Description
The Store Manager is a full‑time, on‑site role based in Birmingham, responsible for leading the day‑to‑day operations of one of our practices. This includes overseeing staff scheduling, coaching and supporting the team, and ensuring every patient receives a welcoming, professional experience from arrival to collection of eyewear. The Store Manager will manage sales, stock, and merchandising, monitor store performance, and support the delivery of high‑quality clinical services by coordinating effectively with optometrists and other team members. The role also involves handling customer queries and feedback, resolving issues promptly, and maintaining accurate records, cash handling, and banking procedures. In addition, the Store Manager will ensure compliance with practice policies, health and safety standards, and NHS guidelines, while helping to drive local marketing activities and community engagement.
Qualifications
- Strong customer‑focused skills, including Customer Service and Customer Satisfaction, with a genuine commitment to delivering an excellent patient experience.
- Demonstrated leadership and Store Management experience in a retail, healthcare, or optical setting, including staff supervision and day‑to‑day operations.
- Effective Communication skills, both verbal and written, with the ability to interact clearly and respectfully with patients, colleagues, and external partners.
- Awareness of Retail Loss Prevention practices, including cash handling controls, stock accuracy, and adherence to company policies and procedures.
- Previous experience in optical or healthcare retail is highly desirable; familiarity with NHS processes and optical products (lenses, frames, and contact lenses) is a plus.
- Strong organisational and time‑management skills, with the ability to handle multiple tasks and priorities in a busy practice environment.
- Comfortable using practice management or point‑of‑sale systems, with good general IT skills.
- Ability to work on‑site in Birmingham on a full‑time basis, including weekends as required; flexibility to work across both Great Barr and Sheldon practices is an advantage.
Store Manager in Birmingham employer: Direct Vision Opticians
Direct Vision Opticians is an exceptional employer that values its team and the community it serves in Birmingham. With a strong focus on clinical excellence and patient care, employees benefit from a supportive work culture that encourages professional growth and development without the pressure of corporate targets. The independent nature of the practice fosters a collaborative environment where staff can thrive, making it a rewarding place to work for those passionate about eye care.
