At a Glance
- Tasks: Manage our ecommerce platform, optimise user experience, and drive product growth.
- Company: Join Direct Soccer, the UK's leading custom football teamwear specialist.
- Benefits: Enjoy mentorship, training, employee discounts, and a supportive team culture.
- Other info: Collaborative environment with opportunities for career development and regular team events.
- Why this job: Be part of an innovative company shaping the future of ecommerce in sports.
- Qualifications: Experience in ecommerce or digital marketing, with strong analytical skills.
The predicted salary is between 30000 - 42000 £ per year.
Founded in 1997 by Joyce and Bryce Gibson, Direct Soccer is the UK’s leading specialist in custom football teamwear. A family-owned business, we support grassroots clubs across the country with the fastest fulfilment in the industry. We’re proud to be the number one UK partner for adidas, Mitre, and Joma, and in the top-tier for Nike.
We’re a fast-growing SME known for embracing bold ideas and using technology to work smarter. From our AI-driven inventory planning to Scotland’s first AutoStore robotic warehouse, we continually invest in innovative solutions that make us more efficient, scalable, and future-ready.
Our bespoke website is the most advanced in the teamwear industry, enabling full kit customisation online without customer service involvement. We’re exploring new AI applications across our operations, giving you exposure to cutting-edge tools and strategic innovation initiatives. Our commitment to innovation has been widely recognised. At the Courier Business Awards 2025, we were shortlisted in several categories, including Innovation & Technology, and proudly won Medium to Large Business and Overall Business of the Year.
Our culture is down-to-earth and hard-working, shaped by multigenerational family leadership who lead by example. You’ll be trusted, challenged, and given genuine ownership from day one.
What You’ll Be Working On
- Website & Platform Management
- Manage and maintain our bespoke ecommerce platform.
- Develop a strong understanding of front-end vs back-end functionality.
- Ensure site content, navigation, and structure are accurate and optimised.
- Monitor site performance and technical issues.
- Liaise with developers to support improvements, enhancements, and fixes.
- Identify opportunities to improve user experience (UX), including monitoring customer reviews.
- Product Management (Full Lifecycle)
- Upload new products accurately and efficiently.
- Write compelling, SEO-optimised copy that resonates with our customers.
- Manage product categorisation, tagging, and on-site merchandising.
- Collaborate cross-functionally with Buying and Design teams regarding product information, availability, and imagery.
- Carry out product updates and retirement strategy.
- Ensure product data integrity across the platform.
- Ecommerce Growth & Optimisation
- Support the Marketing and Buying teams with on-site promotional activity.
- Analyse user behaviour using GA4 or similar tools.
- Contribute ideas to increase average order value (AOV).
- Drive SEO improvements.
- Lead A/B testing in partnership with internal teams and external partners.
- Conduct competitor research within sports ecommerce and teamwear markets.
- Monitor trends in ecommerce functionality, UX design, and promotional strategy.
- Documentation & Process
- Create and maintain internal training guides for website processes.
- Ensure documentation evolves alongside platform changes.
- Lead cross-department training on ecommerce processes.
- Drive streamlined workflows and improved operational efficiency.
Who We’re Looking For
- Data-driven with strong commercial judgement and confident making independent decisions.
- Experience in ecommerce, digital marketing, or related field.
- Strong understanding of online retail best practice, SEO, and UX principles.
- Highly organised, proactive, and detail-oriented.
- Excellent written communication skills.
- Comfortable analysing data and turning insight into action.
- Experience in HTML or Markdown is advantageous.
The Benefits of Working at Direct Soccer
- Mentorship from Directors - Learn directly from senior leaders.
- Training on Industry Tools - Gain hands-on experience with the systems and software used across the business.
- Supportive Team Culture - Join a collaborative, fast-paced environment where your ideas are valued.
- Monthly Work Events - Enjoy regular team socials and activities.
- Career Development - Opportunities to grow and shape your future.
- Additional benefits include employee discounts, on-site parking, and a company pension.
Equal Opportunity Statement
Direct Soccer is committed to diversity and inclusivity in the workplace.
Ecommerce Executive in Dundee employer: Direct Soccer
At Direct Soccer, we pride ourselves on being a family-owned business that champions innovation and collaboration in the heart of the UK’s football teamwear industry. As an Ecommerce Executive, you will thrive in a supportive team culture that values your ideas and offers mentorship from senior leaders, alongside opportunities for career development and hands-on training with cutting-edge tools. With a commitment to employee well-being, enjoy benefits such as monthly work events, employee discounts, and a company pension, all while contributing to a fast-growing SME that is shaping the future of ecommerce.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Executive in Dundee
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Direct Soccer are looking for when hiring for a Ecommerce Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Direct Soccer for the Ecommerce Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Direct Soccer as a Ecommerce Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Direct Soccer’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Executive.
We think you need these skills to ace Ecommerce Executive in Dundee
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Direct Soccer, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Direct Soccer's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Direct Soccer. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Direct Soccer
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Direct Soccer uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Direct Soccer. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
