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- Tasks: Manage our ecommerce platform, optimise user experience, and drive product growth.
- Company: Join Direct Soccer, the UK's leading custom football teamwear specialist.
- Benefits: Enjoy mentorship, training, employee discounts, and a supportive team culture.
- Why this job: Be part of an innovative company shaping the future of ecommerce in sports.
- Qualifications: Experience in ecommerce or digital marketing, with strong analytical skills.
- Other info: Collaborative environment with opportunities for career development and regular team events.
The predicted salary is between 30000 - 42000 £ per year.
Founded in 1997 by Joyce and Bryce Gibson, Direct Soccer is the UK’s leading specialist in custom football teamwear. A family-owned business, we support grassroots clubs across the country with the fastest fulfilment in the industry. We’re proud to be the number one UK partner for adidas, Mitre, and Joma, and in the top-tier for Nike.
We’re a fast-growing SME known for embracing bold ideas and using technology to work smarter. From our AI-driven inventory planning to Scotland’s first AutoStore robotic warehouse, we continually invest in innovative solutions that make us more efficient, scalable, and future-ready.
Our bespoke website is the most advanced in the teamwear industry, enabling full kit customisation online without customer service involvement. We’re exploring new AI applications across our operations, giving you exposure to cutting-edge tools and strategic innovation initiatives. Our commitment to innovation has been widely recognised. At the Courier Business Awards 2025, we were shortlisted in several categories, including Innovation & Technology, and proudly won Medium to Large Business and Overall Business of the Year.
Our culture is down-to-earth and hard-working, shaped by multigenerational family leadership who lead by example. You’ll be trusted, challenged, and given genuine ownership from day one.
What You’ll Be Working On
- Website & Platform Management
- Manage and maintain our bespoke ecommerce platform.
- Develop a strong understanding of front-end vs back-end functionality.
- Ensure site content, navigation, and structure are accurate and optimised.
- Monitor site performance and technical issues.
- Liaise with developers to support improvements, enhancements, and fixes.
- Identify opportunities to improve user experience (UX), including monitoring customer reviews.
- Product Management (Full Lifecycle)
- Upload new products accurately and efficiently.
- Write compelling, SEO-optimised copy that resonates with our customers.
- Manage product categorisation, tagging, and on-site merchandising.
- Collaborate cross-functionally with Buying and Design teams regarding product information, availability, and imagery.
- Carry out product updates and retirement strategy.
- Ensure product data integrity across the platform.
- Ecommerce Growth & Optimisation
- Support the Marketing and Buying teams with on-site promotional activity.
- Analyse user behaviour using GA4 or similar tools.
- Contribute ideas to increase average order value (AOV).
- Drive SEO improvements.
- Lead A/B testing in partnership with internal teams and external partners.
- Conduct competitor research within sports ecommerce and teamwear markets.
- Monitor trends in ecommerce functionality, UX design, and promotional strategy.
- Documentation & Process
- Create and maintain internal training guides for website processes.
- Ensure documentation evolves alongside platform changes.
- Lead cross-department training on ecommerce processes.
- Drive streamlined workflows and improved operational efficiency.
Who We’re Looking For
- Data-driven with strong commercial judgement and confident making independent decisions.
- Experience in ecommerce, digital marketing, or related field.
- Strong understanding of online retail best practice, SEO, and UX principles.
- Highly organised, proactive, and detail-oriented.
- Excellent written communication skills.
- Comfortable analysing data and turning insight into action.
- Experience in HTML or Markdown is advantageous.
The Benefits of Working at Direct Soccer
- Mentorship from Directors - Learn directly from senior leaders.
- Training on Industry Tools - Gain hands-on experience with the systems and software used across the business.
- Supportive Team Culture - Join a collaborative, fast-paced environment where your ideas are valued.
- Monthly Work Events - Enjoy regular team socials and activities.
- Career Development - Opportunities to grow and shape your future.
- Additional benefits include employee discounts, on-site parking, and a company pension.
Equal Opportunity Statement
Direct Soccer is committed to diversity and inclusivity in the workplace.
Ecommerce Executive in Dundee employer: Direct Soccer
Contact Detail:
Direct Soccer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Executive in Dundee
✨Tip Number 1
Get to know the company inside out! Research Direct Soccer's values, products, and recent innovations. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to ecommerce and digital marketing. Think about how your skills align with the role and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the position can leave a lasting impression. Plus, it shows that you’re proactive and keen on the opportunity!
We think you need these skills to ace Ecommerce Executive in Dundee
Some tips for your application 🫡
Show Your Passion for Ecommerce: When you're writing your application, let your enthusiasm for ecommerce shine through! We want to see that you’re not just looking for any job, but that you’re genuinely excited about the world of online retail and how it can evolve.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Ecommerce Executive role. Highlight your relevant experience in ecommerce, digital marketing, and any specific skills like SEO or UX principles that match what we’re looking for.
Be Data-Driven: Since we love data at Direct Soccer, don’t shy away from showcasing your analytical skills. Mention any tools you’ve used, like GA4, and how you’ve turned insights into actionable strategies in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Direct Soccer
✨Know Your Ecommerce Stuff
Make sure you brush up on your ecommerce knowledge before the interview. Understand the basics of online retail, SEO, and UX principles. Being able to discuss these topics confidently will show that you're serious about the role and have done your homework.
✨Show Off Your Data Skills
Since this role is data-driven, be prepared to talk about how you've used data in previous positions. Bring examples of how you've analysed user behaviour or improved site performance. This will demonstrate your ability to turn insights into actionable strategies.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in ecommerce and teamwear markets. Be ready to share your thoughts on what’s hot right now and how it could impact Direct Soccer. This shows that you're not just looking for a job, but are genuinely interested in the industry.
✨Prepare Questions
Have a few thoughtful questions ready to ask at the end of your interview. This could be about their innovative tools or how they see the future of ecommerce evolving. It shows that you're engaged and thinking critically about the role and the company.