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- Tasks: Manage client accounts, translate data into marketing strategies, and oversee multi-channel campaigns.
- Company: Join a vibrant data-driven marketing agency in central London.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and wellness perks.
- Why this job: Gain autonomy in your role while collaborating with a supportive team and learning from experienced leaders.
- Qualifications: Experience in account management, strong grasp of data marketing, and excellent communication skills required.
- Other info: Opportunity for progression to Account Director as you meet growth targets.
The predicted salary is between 38000 - 42000 ÂŁ per year.
Hybrid working – 2 days a week in the central London office
£38 – £42K basic + bonus potential (up to £15k)
Why this role? If you love turning data into standout marketing results and want the autonomy to grow a select group of client accounts—while still having the backup of an experienced leadership team—this Senior Account Manager position is the sweet spot. You’ll join a friendly, lively agency that lives and breathes data‑driven marketing.
What you’ll be doing:
- Own and grow a small client portfolio.
- Build day‑to‑day relationships, understand business goals, and spot new opportunities to add value within data solutions.
- Translate data into action.
- Brief analytics, data‑science, and campaign specialists to deliver solutions such as database hosting, cleansing, segmentation, and performance reporting.
- Manage multi‑channel campaigns.
- Oversee end‑to‑end delivery of email, direct mail, and CRM programmes—mapping out timelines, budgets, and success metrics.
- Upsell and cross‑sell intelligently.
- Identify where additional data services (e.g., advanced modelling, automation, CDP integration) can boost ROI and present clear business cases.
- Collaborate with internal experts.
- Work hand‑in‑hand with strategy, tech, and creative teams to ensure every output is on brief and on brand.
- Report on impact.
- Turn numbers into simple stories—regularly presenting insights and recommendations to client stakeholders.
What you’ll bring:
- Solid agency‑side account‑management experience, ideally focused on data or CRM projects.
- Confident grasp of data‑driven marketing concepts (segmentation, personalisation, analytics, database management).
- Proven ability to juggle multiple projects and hit deadlines without losing the detail.
- Strong commercial mindset—comfortable spotting upsell opportunities and negotiating scope.
- Clear, friendly communicator who can make complex data feel simple.
- Familiarity with tools such as Excel, SQL, or marketing automation platforms is a bonus but is not essential.
What’s in it for you?
- Impact & visibility – You’ll be trusted to own client relationships while still learning from senior leaders.
- Progression – A clear path to Account Director as you hit growth targets and demonstrate strategic thinking.
- Culture – Supportive, social team that enjoys regular lunches, learning sessions, and celebratory nights out.
- Hybrid flexibility – Office collaboration when it counts; work from home the rest of the week.
- Rewards – Competitive salary, generous bonus scheme, and a package of wellbeing and training perks.
Senior Account Manager - Data & CRM employer: Direct Recruitment
Contact Detail:
Direct Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Manager - Data & CRM
✨Tip Number 1
Familiarise yourself with the latest trends in data-driven marketing. Understanding current strategies and tools will help you engage in meaningful conversations during interviews and demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the data and CRM space. Attend industry events or webinars to connect with potential colleagues and learn more about the agency's culture, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed client accounts and driven results through data solutions. Being able to share your experiences will showcase your expertise and fit for the role.
✨Tip Number 4
Research StudySmarter and our approach to data-driven marketing. Understanding our values and how we operate will allow you to tailor your discussions and show that you're genuinely interested in joining our team.
We think you need these skills to ace Senior Account Manager - Data & CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account management, particularly in data-driven marketing. Use specific examples that demonstrate your ability to manage client relationships and deliver results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your skills align with the role. Mention your experience with multi-channel campaigns and your ability to translate data into actionable insights.
Showcase Your Communication Skills: Since the role requires clear communication of complex data, provide examples in your application that illustrate your ability to simplify data for clients. This could be through past presentations or reports you've created.
Highlight Your Commercial Acumen: Demonstrate your understanding of upselling and cross-selling opportunities in your application. Include specific instances where you successfully identified and acted on such opportunities in previous roles.
How to prepare for a job interview at Direct Recruitment
✨Showcase Your Data-Driven Mindset
Make sure to highlight your understanding of data-driven marketing concepts during the interview. Be prepared to discuss how you've previously turned data into actionable insights and successful campaigns, as this role heavily relies on that skill.
✨Demonstrate Relationship-Building Skills
Since you'll be managing client relationships, it's crucial to convey your ability to build rapport and understand business goals. Share examples of how you've successfully nurtured client accounts in the past and how you identify opportunities for upselling.
✨Prepare for Multi-Channel Campaign Discussions
Familiarise yourself with various multi-channel campaign strategies. Be ready to discuss your experience overseeing end-to-end delivery of campaigns, including timelines, budgets, and success metrics, as this will be a key part of your responsibilities.
✨Communicate Complex Ideas Simply
As a Senior Account Manager, you'll need to present insights to clients clearly and effectively. Practice explaining complex data concepts in simple terms, as this will demonstrate your communication skills and ability to make data relatable.
