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For Companies At a Glance
- Tasks: Lead Account-Based Marketing initiatives and drive engagement for a major financial client.
- Company: Join a top London agency known for innovative marketing solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for mentorship and professional growth.
- Why this job: Be the strategic partner that shapes impactful marketing strategies and builds strong client relationships.
- Qualifications: Extensive ABM experience, strong communication skills, and a knack for project management required.
- Other info: This is a 3-month contract role with potential for future opportunities.
The predicted salary is between 60000 - 84000 £ per year.
My client seeks a dynamic and experienced professional to lead their Account-Based Marketing (ABM) initiatives for a major financial solutions client. This role is crucial in driving targeted engagement and growth within their high-value account portfolio. You will be the linchpin, connecting strategic vision with flawless execution, and cultivating deep client partnerships.
The role
- You will help shape ABM strategy, ensuring alignment with client objectives and driving measurable results.
- You will be the trusted advisor, navigating complex projects and providing insightful guidance to key stakeholders.
- Your expertise will bridge the gap between strategic planning and tactical implementation, ensuring seamless delivery across all channels.
Core Responsibilities
- Define and execute a robust ABM roadmap, aligning with client business goals and market trends.
- Foster and maintain strong relationships with senior client leadership, acting as a trusted strategic partner.
- Oversee all aspects of ABM program delivery, including budget management, resource allocation, and performance tracking.
- Mentor and empower team members, fostering a culture of innovation and continuous improvement.
- Collaborate with creative, media, and data teams to develop and execute integrated campaigns that resonate with target audiences.
About you
- Extensive experience in developing and executing successful ABM programs.
- Demonstrated expertise in strategic planning, client relationship management, and program oversight.
- Strong understanding of digital marketing, content strategy, and data analytics.
- Proven ability to manage complex projects and budgets.
- Exceptional communication and presentation skills.
- Leadership experience with a focus on team development and collaboration.
- Experience within the financial sector is a bonus, but not essential.
- A strong problem solver, who is highly organised.
If you are a strategic thinker with a passion for ABM and a proven track record of success, apply now.
Senior Account Director - ABM employer: Direct Recruitment
Contact Detail:
Direct Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director - ABM
✨Tip Number 1
Network with professionals in the ABM space, especially those who have experience in the financial sector. Attend industry events or webinars to connect with potential colleagues and clients, as personal connections can often lead to job opportunities.
✨Tip Number 2
Showcase your expertise by sharing insights on ABM strategies through social media platforms like LinkedIn. Engaging with relevant content and participating in discussions can help you stand out as a thought leader in the field.
✨Tip Number 3
Research the specific financial solutions client you'll be working with. Understanding their business model, challenges, and market position will allow you to tailor your approach and demonstrate your value during interviews.
✨Tip Number 4
Prepare to discuss your previous ABM successes in detail. Be ready to share specific examples of how you've driven engagement and growth in high-value accounts, as this will illustrate your capability to excel in the role.
We think you need these skills to ace Senior Account Director - ABM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in Account-Based Marketing (ABM) and showcases your strategic planning skills. Use specific examples from your past roles that demonstrate your ability to drive measurable results and manage complex projects.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ABM and outline how your expertise aligns with the company's objectives. Mention your experience in client relationship management and how you can foster strong partnerships with senior client leadership.
Showcase Leadership Skills: Emphasise your leadership experience in your application. Highlight instances where you mentored team members or led successful projects, as this role requires someone who can empower others and foster a culture of innovation.
Demonstrate Industry Knowledge: If you have experience in the financial sector, make sure to mention it. Even if it's not essential, demonstrating an understanding of industry trends and challenges can set you apart from other candidates.
How to prepare for a job interview at Direct Recruitment
✨Showcase Your ABM Expertise
Be prepared to discuss your previous experience with Account-Based Marketing. Highlight specific campaigns you've led, the strategies you implemented, and the measurable results achieved. This will demonstrate your capability to drive targeted engagement.
✨Understand the Financial Sector
Even though experience in the financial sector isn't essential, having a basic understanding of it can set you apart. Research current trends and challenges within the industry to show that you're informed and ready to tackle client-specific needs.
✨Demonstrate Leadership Skills
As this role involves mentoring team members, be ready to share examples of how you've successfully led teams in the past. Discuss your approach to fostering a culture of innovation and collaboration, which is crucial for this position.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic planning and execution. Prepare to articulate how you would align ABM initiatives with client objectives and market trends, showcasing your ability to bridge strategy with tactical implementation.
