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- Tasks: Lead digital and games promotions, driving impactful campaigns for a major retail client.
- Company: Join a leading retail marketing agency with a collaborative and open culture.
- Benefits: Enjoy a competitive salary of up to £70K and flexible working in London.
- Why this job: Make a real impact while mentoring a team and delivering creative solutions.
- Qualifications: Experience as a Senior Account Director in digital or promotional agencies is essential.
- Other info: 12-month FTC starting mid/end of April; office presence required 2-3 days a week.
The predicted salary is between 42000 - 84000 £ per year.
This leading retail marketing agency is looking for a Senior Account Director to join a team that are passionate about what they do and delivering value to its clients. The agency has an amazing culture - open and collaborative, encouraging ideas and involvement from all levels. The agency fosters an environment where everyone is trusted with autonomy, and you will have the opportunity to make an impact. 180 people in total and everyone matters!
The agency's remit for this major retail client is incredibly varied - they are a true extension of their Marketing Team and work in an integrated fashion with partner agencies to lead all Digital & Games activities including digital, partnerships and sales promotions. As the lead agency for Digital app sales promos, they take great pride in delivering engaging and impactful campaigns time after time.
As a Senior Account Director for the Digital & Games UK & ROI team you will be integral to delivering best in class campaigns. You will be responsible for driving forward key events in the UK & ROI calendar, from strategic development (be able to lead and construct a good sell in deck with the strategist where relevant) and understanding business challenges, to translating them into opportunities, looking at how digital and games plays a role in achieving goals and connecting the brand with relevant audiences.
Leading the team to deliver day to day is a key part of the role and you will be comfortable doing this in a key position from the front with the support of the Business Director. This will involve mentoring and developing a team with the support of 2 x AD’s helping them to grow and progress, whilst delivering projects together and planning ahead to set everyone up for success with support from the Campaign Director.
By understanding the client business, you will also be expected to develop with your senior team proactive solutions to share with the client, creating new business opportunities and creative opportunities for the agency. This role is responsible for leading Digital and Games Promotions that range from on pack into digital (in-app) and some tactical promotions that all work to build the activity planned on the annual calendar. This includes management of: stakeholder sell in, mechanic development, partner and prize pool management, legal processes (from facilitating approvals on creative work, to helping develop the promotional Terms & Conditions), developing all the promotional elements and supporting the all agency group as lead agency, as well as delivering the app game play and winners comms specifically within the UK market.
Skills Required
- You’ll currently be an experienced Senior Account Director in an integrated / digital / promotional agency environment with a passion for FMCG and retail sectors.
- You’ll have a desire to achieve growth and will be working currently as part of a senior team.
- Be calm under pressure and have excellent upwards and downwards management skills along with communication and organisational skills day to day internally and externally with all collaborators.
- You thrive on taking ownership of your projects and delivering outstanding executions with your team's support.
- Can confidently write presentations that sell in our work to the client complimenting the strategy where relevant.
- Can take a step back when needed and settle the workstream to set up the best way forward.
- Able to work collaboratively as part of a team.
- Strong client management skills.
- Experience of delivering digital campaigns.
- Good business and financial foresight.
- Experience of working with a creative department.
- Appreciation of great creative work and the ability to judge accordingly.
- Experience of working with promotional partners and suppliers.
- Strong IT skills (MS Outlook, Word, PowerPoint, Excel).
- Excellent presentation skills (writing and delivering).
- Knowledge of FMCG / retail market.
- Marketing qualifications (e.g. ISP, IDM, CIM, IPM) desirable.
- Educated to degree level (or equivalent).
If you are a Senior Account Director with strong digital and sales promotions experience, this is the job for you! Ideally you will be available to start a new role from mid/end of April and the contract length will be 12 months. You will be expected in the office 2-3 days a week.
Unfortunately we will not be considering candidates at Business Director level.
Senior Account Director 12 month FTC starting mid/end of April | London 2 days per week | up to £70K employer: Direct Recruitment
Contact Detail:
Direct Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director 12 month FTC starting mid/end of April | London 2 days per week | up to £70K
✨Tip Number 1
Network with professionals in the retail marketing sector, especially those who have experience in digital and promotional campaigns. Attend industry events or webinars to connect with potential colleagues and learn more about the agency's culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and games promotions. Being able to discuss recent successful campaigns or innovative strategies during your interview will demonstrate your passion and knowledge of the field.
✨Tip Number 3
Prepare to showcase your leadership skills by thinking of examples where you've successfully mentored a team or led a project. The agency values collaboration and autonomy, so highlighting your ability to inspire and guide others will be crucial.
✨Tip Number 4
Research the agency's major retail clients and their recent campaigns. Understanding their business challenges and how you can contribute to their success will help you stand out as a candidate who is genuinely interested in making an impact.
We think you need these skills to ace Senior Account Director 12 month FTC starting mid/end of April | London 2 days per week | up to £70K
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a Senior Account Director, particularly in integrated, digital, and promotional agency environments. Emphasise your achievements in the FMCG and retail sectors to align with the agency's focus.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the agency's culture. Mention specific examples of successful campaigns you've led and how you can contribute to their team, especially in driving digital and games promotions.
Showcase Leadership Skills: In your application, highlight your experience in mentoring and developing teams. Provide examples of how you've successfully led projects and collaborated with various stakeholders to achieve business goals.
Demonstrate Communication Skills: Since strong communication is key for this role, ensure your application reflects your ability to write clear and persuasive presentations. Include any relevant experiences where your communication skills made a significant impact on project outcomes.
How to prepare for a job interview at Direct Recruitment
✨Showcase Your Leadership Skills
As a Senior Account Director, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully mentored and developed team members in the past.
✨Demonstrate Your Digital Expertise
Since the role focuses on digital campaigns, make sure to highlight your experience in this area. Prepare specific examples of successful digital promotions you've led, including metrics that showcase their impact.
✨Understand the Client's Business
Research the agency's major retail client and understand their business challenges. Be ready to discuss how you can translate these challenges into opportunities using digital and games strategies.
✨Prepare Engaging Presentations
You'll need to create compelling presentations that sell your ideas to clients. Practice your presentation skills and be ready to share a sample deck or outline that demonstrates your ability to communicate effectively.
