At a Glance
- Tasks: Set up and optimise Google Paid Search and Shopping campaigns for a leading e-commerce brand.
- Company: Globally recognised e-commerce and digital retail business with a vibrant culture.
- Benefits: Flexible working, great perks, and a supportive work environment.
- Other info: Ideal for those looking to transition from agency to client-side roles.
- Why this job: Dive into data-driven marketing and make a real impact on sales and customer acquisition.
- Qualifications: Experience in building campaigns and strong analytical skills are essential.
The predicted salary is between 52650 - 64350 £ per year.
We’re recruiting a Performance Marketing Specialist for a globally recognised e-commerce and digital retail business. This is a genuinely hands-on performance marketing role, with a primary focus on Google Paid Search and Shopping. You’ll set up, manage and optimise campaigns while using data to drive profitable sales, new customer acquisition and media efficiency.
What you’ll be doing:
- Set up and optimise Google Paid Search and Shopping campaigns
- Manage and test activity across Performance Max, Bing and Display
- Monitor performance against sales, customer acquisition, media cost and profitability targets
- Analyse campaign results and turn insights into clear actions
- Identify new growth and testing opportunities
- Work closely with media/platform partners and internal stakeholders
- Support tracking, measurement and pixel implementation
- Present performance insights and recommendations across the business
What we’re looking for:
- Experience personally building and optimising campaigns
- Good understanding of Google Shopping, with PMax, Bing or Display experience highly desirable
- Commercial experience working towards sales, customer acquisition, ROAS, CPA or profitability targets
- Strong analytical and optimisation skills
- Comfortable with tracking, pixels and performance measurement
- Strong stakeholder and partner-management skills
- Retail, e-commerce or D2C experience is highly desirable
We’re particularly interested in candidates currently working client-side within retail/e-commerce, as well as strong Paid Search specialists from agency environments who are looking to move client-side. If you enjoy getting into the detail of Google Ads while understanding the wider commercial impact of your campaigns, we’d love to hear from you. Lovely work environment, lots of great benefits and flexible working.
Performance Marketing Specialist: Paid Search & Shopping employer: Direct Recruitment
As a leading player in the marketing transformation space, our company offers an exceptional work environment that fosters innovation and collaboration. Located in the vibrant city of London, we provide our employees with opportunities for professional growth through continuous learning and development programmes. Our hybrid work model ensures flexibility while maintaining a strong team culture, making us an attractive employer for those seeking meaningful and rewarding careers.
