At a Glance
- Tasks: Set up and optimise Google Paid Search and Shopping campaigns for a leading e-commerce brand.
- Company: Globally recognised e-commerce and digital retail business with a vibrant culture.
- Benefits: Flexible working, great perks, and a supportive work environment.
- Other info: Ideal for those looking to transition from agency to client-side roles.
- Why this job: Dive into data-driven marketing and make a real impact on sales and customer acquisition.
- Qualifications: Experience in building campaigns and strong analytical skills are essential.
The predicted salary is between 52650 - 64350 £ per year.
We’re recruiting a Performance Marketing Specialist for a globally recognised e-commerce and digital retail business. This is a genuinely hands-on performance marketing role, with a primary focus on Google Paid Search and Shopping. You’ll set up, manage and optimise campaigns while using data to drive profitable sales, new customer acquisition and media efficiency.
What you’ll be doing:
- Set up and optimise Google Paid Search and Shopping campaigns
- Manage and test activity across Performance Max, Bing and Display
- Monitor performance against sales, customer acquisition, media cost and profitability targets
- Analyse campaign results and turn insights into clear actions
- Identify new growth and testing opportunities
- Work closely with media/platform partners and internal stakeholders
- Support tracking, measurement and pixel implementation
- Present performance insights and recommendations across the business
What we’re looking for:
- Experience personally building and optimising campaigns
- Good understanding of Google Shopping, with PMax, Bing or Display experience highly desirable
- Commercial experience working towards sales, customer acquisition, ROAS, CPA or profitability targets
- Strong analytical and optimisation skills
- Comfortable with tracking, pixels and performance measurement
- Strong stakeholder and partner-management skills
- Retail, e-commerce or D2C experience is highly desirable
We’re particularly interested in candidates currently working client-side within retail/e-commerce, as well as strong Paid Search specialists from agency environments who are looking to move client-side. If you enjoy getting into the detail of Google Ads while understanding the wider commercial impact of your campaigns, we’d love to hear from you. Lovely work environment, lots of great benefits and flexible working.
Performance Marketing Specialist – Paid Search & Shopping employer: Direct Recruitment
As a leading player in the marketing transformation space, our company offers an exceptional work environment that fosters innovation and collaboration. Located in the vibrant city of London, we provide our employees with opportunities for professional growth through continuous learning and development programmes. Our hybrid work model ensures flexibility while maintaining a strong team culture, making us an attractive employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist – Paid Search & Shopping
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Direct Recruitment are looking for when hiring for a Performance Marketing Specialist – Paid Search & Shopping.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Direct Recruitment for the Performance Marketing Specialist – Paid Search & Shopping, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Direct Recruitment as a Performance Marketing Specialist – Paid Search & Shopping, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Direct Recruitment’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Performance Marketing Specialist – Paid Search & Shopping.
We think you need these skills to ace Performance Marketing Specialist – Paid Search & Shopping
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Direct Recruitment, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Direct Recruitment's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Direct Recruitment. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Direct Recruitment
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Direct Recruitment uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Direct Recruitment. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
