Senior Account Manager - Data & CRM in London
Senior Account Manager - Data & CRM

Senior Account Manager - Data & CRM in London

London Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage client accounts and turn data into impactful marketing strategies.
  • Company: Join a lively agency that thrives on data-driven marketing.
  • Benefits: Competitive salary, bonuses, hybrid work, and wellness perks.
  • Why this job: Gain autonomy in client management while learning from experienced leaders.
  • Qualifications: Experience in account management with a focus on data or CRM.
  • Other info: Supportive culture with opportunities for progression and team bonding.

The predicted salary is between 43200 - 72000 ÂŁ per year.

Hybrid working – 2 days a week in the central London office.

Why this role?

If you love turning data into standout marketing results and want the autonomy to grow a select group of client accounts—while still having the backup of an experienced leadership team—this Senior Account Manager position is the sweet spot. You will join a friendly, lively agency that lives and breathes data‐driven marketing.

What you will be doing:

  • Own and grow a small client portfolio.
  • Build day‐to‐day relationships, understand business goals, and spot new opportunities to add value within data solutions.
  • Brief analytics, data-science, and campaign specialists to deliver solutions such as database hosting, cleansing, segmentation, and performance reporting.
  • Oversee end‐to‐end delivery of email, direct mail, and CRM programmes—mapping out timelines, budgets, and success metrics.
  • Upsell and cross‐sell intelligently.
  • Identify where additional data services (e.g., advanced modelling, automation, CDP integration) can boost ROI and present clear business cases.
  • Collaborate with internal experts.
  • Work hand‐in‐hand with strategy, tech, and creative teams to ensure every output is on brief and on brand.
  • Report on impact.
  • Turn numbers into simple stories—regularly presenting insights and recommendations to client stakeholders.

What you will bring:

  • Solid agency‐side account‐management experience, ideally focused on data or CRM projects.
  • Confident grasp of data‐driven marketing concepts (segmentation, personalisation, analytics, database management).
  • Proven ability to juggle multiple projects and hit deadlines without losing the detail.
  • Strong commercial mindset—comfortable spotting upsell opportunities and negotiating scope.
  • Clear, friendly communicator who can make complex data feel simple.
  • Familiarity with tools such as Excel, SQL, or marketing automation platforms is a bonus but is not essential.

What’s in it for you?

  • Impact & visibility – You will be trusted to own client relationships while still learning from senior leaders.
  • Progression – A clear path to Account Director as you hit growth targets and demonstrate strategic thinking.
  • Culture – Supportive, social team that enjoys regular lunches, learning sessions, and celebratory nights out.
  • Hybrid flexibility – Office collaboration when it counts; work from home the rest of the week.
  • Rewards – Competitive salary, generous bonus scheme, and a package of wellbeing and training perks.

Senior Account Manager - Data & CRM in London employer: Direct Recruitment

Direct Recruitment is an exceptional employer that fosters a vibrant and supportive work culture, perfect for those passionate about data-driven marketing. With a clear path for progression to Account Director, hybrid working flexibility, and a focus on employee wellbeing, you will thrive in an environment that values collaboration and personal growth while enjoying the dynamic atmosphere of central London.
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Contact Detail:

Direct Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Account Manager - Data & CRM in London

✨Tip Number 1

Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Account Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by practising your storytelling skills. Be ready to share how you've turned data into marketing gold in past roles. We want to hear about your successes and how you can bring that magic to new clients!

✨Tip Number 3

Showcase your commercial mindset! During interviews, highlight your ability to spot upsell opportunities and negotiate effectively. This is key for a Senior Account Manager, so make sure you’ve got some solid examples up your sleeve.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!

We think you need these skills to ace Senior Account Manager - Data & CRM in London

Account Management
Data-Driven Marketing
Client Relationship Management
Data Analysis
Segmentation
Personalisation
Project Management
Communication Skills
Negotiation Skills
Performance Reporting
CRM Programmes
Database Management
Marketing Automation
Collaboration with Internal Teams

Some tips for your application 🫡

Show Off Your Experience: Make sure to highlight your agency-side account management experience, especially if it's focused on data or CRM projects. We want to see how you've turned data into marketing gold!

Keep It Clear and Friendly: When you're writing your application, remember to keep your tone clear and friendly. We love communicators who can make complex data feel simple—so show us your style!

Tailor Your Application: Don’t just send a generic application! Tailor it to the role by mentioning specific skills like segmentation, personalisation, and analytics. We want to know how you can add value to our team.

Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to see your application and get you in the door!

How to prepare for a job interview at Direct Recruitment

✨Know Your Data

Make sure you brush up on your data-driven marketing concepts. Be ready to discuss how you've used segmentation, personalisation, and analytics in past roles. This will show that you understand the core of what the role entails.

✨Showcase Your Client Management Skills

Prepare examples of how you've successfully managed client relationships in the past. Highlight specific instances where you identified upsell opportunities or added value through data solutions. This will demonstrate your ability to grow a client portfolio.

✨Be Ready to Collaborate

Since this role involves working with various teams, think of examples where you've collaborated effectively with strategy, tech, or creative teams. Emphasise your communication skills and how you can make complex data feel simple for clients.

✨Prepare for Impact Reporting

Get ready to discuss how you've turned numbers into actionable insights in previous roles. Think about how you presented these insights to stakeholders and the impact it had on their decision-making. This will show your ability to report on impact clearly and effectively.

Senior Account Manager - Data & CRM in London
Direct Recruitment
Location: London

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