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- Tasks: Lead marketing strategies and drive pupil recruitment for a prestigious prep school.
- Company: Creative prep school in the heart of London with a focus on innovation.
- Benefits: Supportive environment, professional growth, and a chance to shape the school's future.
- Other info: Join a team that values creativity and safeguarding children's welfare.
- Why this job: Make a real impact in education while working in a warm and ambitious setting.
- Qualifications: Significant marketing leadership experience, ideally in education or high-end services.
The predicted salary is between 60000 - 80000 £ per year.
Are you a strategic, commercially minded marketing leader with a passion for education? A prestigious and creative prep school located in the heart of the City of London is seeking a Head of Admissions and Marketing to join their Senior Leadership Team. In this pivotal role, you will shape the school’s long-term brand positioning, drive pupil recruitment, and ensure an exceptional journey for prospective families in a highly competitive market. You will provide strategic oversight and professional leadership to a Marketing Assistant, ensuring a cohesive and polished approach to all school communications.
Key Responsibilities
- Strategic Leadership: Develop and execute a three-year marketing and admissions strategy aligned with the school’s ambitious growth goals.
- Brand & Campaign Management: Lead the school’s narrative and brand positioning, delivering high-impact multi-channel campaigns (digital, social, PPC, and print).
- Admissions Excellence: Oversee the entire admissions pipeline, from initial enquiry to enrolment, optimising conversion rates and the customer journey at every touchpoint.
- Digital Innovation: Drive the digital strategy, including website UX, SEO, and social media storytelling, while introducing modern tools like virtual tours.
- Business Development: Build and maintain vital relationships with local nurseries, corporate partners, relocation agents, and international consultants.
- Data & Insights: Utilise data-driven KPIs to track ROI, provide accurate admissions forecasting, and report on market trends to the Senior Leadership Team.
- Public Relations: Manage the school’s reputation, leading PR initiatives and proactive media engagement to elevate the school's profile.
About You
- Significant experience in a marketing leadership role, ideally within the independent school sector or a high-end professional services environment.
- A proven track record of delivering strategic marketing plans with measurable outcomes.
- A deep understanding of the independent school landscape and parent expectations.
- Exceptional communication skills and the ability to influence at a senior level.
- Experience in managing budgets, external agencies, and small teams.
- Strong interpersonal skills and a high level of emotional intelligence.
Why Join Us?
This is a rare opportunity to play a leading role in a school known for its warmth, academic ambition, and creative spirit. You will work within a supportive environment that values innovation and professional growth. Our school is committed to safeguarding and promoting the welfare of children and expects all staff to share this commitment. An enhanced DBS check is required for the successful candidate.
Head of Marketing & Admissions employer: Direct Recruitment
Contact Detail:
Direct Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Admissions
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Head of Marketing & Admissions role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a personal website or portfolio that highlights your marketing achievements, especially those related to admissions and brand management. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the school’s current marketing strategies and admissions processes. Bring fresh ideas to the table that align with their goals, and be ready to discuss how you can enhance their brand positioning and pupil recruitment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search and genuinely interested in joining our team.
We think you need these skills to ace Head of Marketing & Admissions
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t hold back on showcasing your marketing prowess!
Showcase Your Passion for Education: Since we’re all about education, let your enthusiasm shine through! Share any relevant experiences or projects that highlight your commitment to the sector. This will help us see how you can contribute to our school’s mission.
Be Data-Driven: We love numbers! When discussing your past achievements, include metrics and KPIs that demonstrate your impact in previous roles. This will show us that you understand the importance of data in driving marketing success.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Direct Recruitment
✨Know Your Audience
Before the interview, research the school’s ethos, values, and recent achievements. Understanding their unique position in the education sector will help you tailor your responses and demonstrate your genuine interest in their mission.
✨Showcase Your Strategic Mindset
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share measurable outcomes and how they align with the school's growth goals. This will highlight your ability to think strategically and deliver results.
✨Engage with Data-Driven Insights
Familiarise yourself with key performance indicators relevant to admissions and marketing. Discuss how you've used data to inform decisions and improve processes. This shows that you can leverage insights to enhance the school's recruitment efforts.
✨Demonstrate Leadership Skills
Be prepared to talk about your experience managing teams and collaborating with various stakeholders. Highlight your interpersonal skills and emotional intelligence, as these are crucial for leading a cohesive marketing approach and building relationships.