CRM & Loyalty Account Manager
CRM & Loyalty Account Manager

CRM & Loyalty Account Manager

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage client relationships and execute data-driven CRM campaigns.
  • Company: Join a leading agency focused on loyalty, data, and marketing automation.
  • Benefits: Enjoy hybrid working, flexible hours, and an inclusive team culture.
  • Why this job: Perfect for those who thrive in fast-paced environments and love seeing strategies come to life.
  • Qualifications: Experience in CRM or loyalty marketing and strong communication skills required.
  • Other info: Work 2 days a week in our London office while collaborating with global brands.

The predicted salary is between 43200 - 72000 £ per year.

This range is provided by Direct Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Direct Recruitment

Are you a CRM-savvy marketer with a passion for loyalty campaigns and client relationships? Join a market-leading agency at the intersection of loyalty, data, and marketing automation.

We’re looking for a CRM Account Manager to join a growing team. This hybrid role is split 70% account management and 30% hands-on campaign execution, ideal for someone who thrives in a fast-paced, collaborative environment and enjoys seeing strategy through to delivery.

The Role

You’ll act as the day-to-day contact for some of our key clients, managing the delivery of data-driven CRM and loyalty campaigns—predominantly using Salesforce / SFMC.

You’ll support the Account Director while owning campaign execution, collaborating with cross-functional teams, and driving results for global brands.

What You\’ll Be Doing

  • Managing client relationships with confidence and clarity
  • Supporting loyalty programme delivery through insight-led strategy
  • Handling reporting, performance analysis, and recommendations
  • Ensuring seamless coordination across design, tech, and delivery teams

You’ll Need

  • Experience in CRM or loyalty marketing (agency or in-house)
  • Experience working with marketing automation platforms like SFMC, Braze, or Adobe
  • Strong communication and problem-solving skills
  • A detail-driven mindset and a passion for CRM excellence
  • Campaign execution experience (email builds, journey flows, segmentation)
  • Confidence presenting results to stakeholders
  • Hybrid working: 2 days/week in our London office
  • Flexible hours and an inclusive team culture

If you\’re looking for a role where you can balance strategic account ownership with hands-on CRM execution—and grow in a team that values loyalty, innovation, and performance—we\’d love to hear from you.

Seniority level

  • Seniority level

    Associate

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    Marketing Services

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CRM & Loyalty Account Manager employer: Direct Recruitment

At Direct Recruitment, we pride ourselves on being a market leader in loyalty and CRM marketing, offering a dynamic work environment that fosters collaboration and innovation. Our hybrid working model allows for flexibility, while our commitment to employee growth ensures that you will have ample opportunities to develop your skills and advance your career. Join us in London, where you'll be part of a vibrant team that values creativity and performance, making a meaningful impact for global brands.
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Contact Detail:

Direct Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land CRM & Loyalty Account Manager

✨Tip Number 1

Familiarise yourself with Salesforce and other marketing automation platforms like SFMC, Braze, or Adobe. Being able to demonstrate your hands-on experience with these tools during discussions will show that you're ready to hit the ground running.

✨Tip Number 2

Brush up on your communication skills, especially in presenting results and insights. Practice explaining complex data in a simple way, as this will be crucial when managing client relationships and collaborating with cross-functional teams.

✨Tip Number 3

Showcase your problem-solving abilities by preparing examples of how you've tackled challenges in previous CRM or loyalty campaigns. This will help you stand out as someone who can navigate the fast-paced environment of the role.

✨Tip Number 4

Network with professionals in the CRM and loyalty marketing space. Engaging with industry events or online forums can provide valuable insights and connections that may lead to opportunities within our team.

We think you need these skills to ace CRM & Loyalty Account Manager

CRM Marketing Expertise
Client Relationship Management
Salesforce/SFMC Proficiency
Marketing Automation Knowledge
Campaign Execution Skills
Data-Driven Decision Making
Performance Analysis
Reporting Skills
Cross-Functional Collaboration
Strong Communication Skills
Problem-Solving Abilities
Attention to Detail
Stakeholder Presentation Skills
Insight-Led Strategy Development

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in CRM and loyalty marketing. Include specific examples of campaigns you've managed, especially those involving Salesforce or similar platforms.

Craft a Compelling Cover Letter: In your cover letter, express your passion for client relationships and loyalty campaigns. Mention how your skills align with the job requirements and provide examples of your problem-solving abilities.

Showcase Campaign Execution Skills: Detail your hands-on experience with campaign execution, such as email builds and journey flows. Use metrics to demonstrate the impact of your work on previous campaigns.

Prepare for Interviews: Be ready to discuss your approach to managing client relationships and delivering data-driven insights. Prepare examples of how you've collaborated with cross-functional teams to drive results.

How to prepare for a job interview at Direct Recruitment

✨Showcase Your CRM Expertise

Be prepared to discuss your experience with CRM systems, particularly Salesforce or similar platforms. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your hands-on knowledge and ability to drive results.

✨Demonstrate Strong Communication Skills

As a CRM & Loyalty Account Manager, you'll need to manage client relationships effectively. Practice articulating your thoughts clearly and confidently, especially when discussing campaign strategies and performance metrics.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities and how you handle challenges in campaign execution. Think of examples where you've successfully navigated obstacles or improved client satisfaction through your strategies.

✨Emphasise Team Collaboration

Since the role involves working with cross-functional teams, be ready to discuss your experience in collaborative environments. Share examples of how you've worked with design, tech, and delivery teams to ensure seamless campaign execution.

CRM & Loyalty Account Manager
Direct Recruitment
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