At a Glance
- Tasks: Lead marketing and admissions strategies while managing online and offline content.
- Company: Join vibrant prep schools in SW London with a nurturing ethos and excellent reputation.
- Benefits: Enjoy a supportive work environment and opportunities for professional growth.
- Why this job: Be part of a creative team that shapes the future of students and enhances community visibility.
- Qualifications: Previous marketing experience in independent schools and strong communication skills required.
- Other info: Opportunity to work closely with school leadership and engage with families.
The predicted salary is between 36000 - 60000 £ per year.
Fantastic opportunity to join these leading prep schools in SW London as Head of Marketing & Admissions to plan and implement their marketing and admissions strategy. The role has a focus on storytelling across various channels including online, print and social, as well as spanning off and online advertising, PR, events, digital marketing and social media, as well as overseeing the admissions process.
The school is vibrant and successful with an excellent reputation, fostering an environment that challenges, encourages and nourishes the growing minds of all its pupils. It is part of a broader education network with a nurturing ethos, and is a really great place to work.
The role includes:
- Overseeing student enrolment by leading the school’s admissions and marketing strategies.
- Leading and supporting the full admissions process for prospective students and their families.
- Leading the school’s marketing initiatives across a breadth of channels.
- Maintaining the school’s website and social media channels, ensuring content is up to date and reflective of the vibrant school community.
- Working closely with the Head and leadership team to identify opportunities for increasing the school’s visibility and reputation within the local community.
- Contributing to the development of marketing materials, such as prospectuses, newsletters, and digital content.
About you:
- Previous marketing and admissions expertise in the independent schools' sector.
- Proactive, results-driven, creative and commercially astute.
- Experience managing marketing budgets and developing and executing a marketing plan.
- Strong communication and interpersonal skills with the ability to engage confidently with parents, students, and staff.
Content & Digital Marketing Officer employer: Direct Recruitment
Contact Detail:
Direct Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Digital Marketing Officer
✨Tip Number 1
Familiarise yourself with the specific prep schools in SW London. Research their values, recent achievements, and community involvement to tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of successful marketing campaigns you've led. Be ready to discuss how you engaged different audiences through various channels, especially in the education sector.
✨Tip Number 3
Network with professionals in the independent schools' sector. Attend relevant events or join online forums to connect with others who can provide insights or even referrals for the role.
✨Tip Number 4
Demonstrate your understanding of digital marketing trends and tools. Be prepared to discuss how you would leverage social media and online advertising to enhance the school's visibility and attract prospective students.
We think you need these skills to ace Content & Digital Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and admissions, particularly within the independent schools sector. Use specific examples that demonstrate your proactive and results-driven approach.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for education and marketing. Highlight your creativity and how you've successfully managed marketing initiatives in the past, especially those that involved storytelling across various channels.
Showcase Your Digital Skills: Since the role involves maintaining the school's website and social media, include any relevant digital marketing skills or tools you are proficient in. Mention specific campaigns you've led or contributed to that had measurable success.
Demonstrate Communication Skills: In your application, provide examples of how you've effectively engaged with parents, students, and staff in previous roles. Strong communication is key, so consider including anecdotes that showcase your interpersonal skills.
How to prepare for a job interview at Direct Recruitment
✨Showcase Your Storytelling Skills
Since the role focuses on storytelling across various channels, be prepared to discuss your previous experiences in crafting compelling narratives. Bring examples of successful campaigns you've led that highlight your creativity and ability to engage audiences.
✨Demonstrate Your Marketing Expertise
Highlight your previous marketing and admissions experience, especially within the independent schools sector. Be ready to discuss specific strategies you've implemented and the results achieved, as this will show your understanding of the unique challenges in this field.
✨Engage with the School's Values
Familiarise yourself with the school's ethos and values. During the interview, express how your personal values align with theirs and how you can contribute to fostering a nurturing environment for students and families.
✨Prepare Questions About Community Engagement
Since the role involves increasing the school's visibility within the local community, prepare insightful questions about their current initiatives. This shows your interest in the position and your proactive approach to enhancing the school's reputation.