At a Glance
- Tasks: Build and optimise customer journeys using Braze for impactful engagement.
- Company: Join a diverse team at Direct Line Group, part of Aviva Plc.
- Benefits: Enjoy a competitive salary, generous holiday, and flexible benefits.
- Other info: Hybrid working model with great career growth opportunities.
- Why this job: Make a real difference in customer engagement with innovative campaigns.
- Qualifications: Experience with CRM platforms, especially Braze, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities
- Build, execute and optimise customer communication journeys using Braze in line with the CRM Activation plan.
- Partner with marketing, data, product and operations teams to deliver relevant, timely and value‑driving customer engagement that meets KPIs.
- Translate campaign briefs into clear technical and operational requirements for accurate execution.
- Manage workflow through content approval, compliance sign‑off and risk processes to ensure all communications meet regulatory standards.
- Perform QA checks, testing and monitoring to ensure campaigns run smoothly and any issues are identified early.
- Support continuous improvement of CRM processes, templates and governance.
- Report and analyse customer communications, offering insights and suggestions to strengthen engagement and operational efficiency.
- Maintain accurate and clean data for campaigns and briefly outline any additional requirements where necessary.
Qualifications
- Extensive experience delivering campaigns and reporting using a CRM platform; Braze experience preferred.
- Strong understanding of multi‑channel campaign execution including email, push, in‑app and SMS.
- Excellent stakeholder management and communication skills, with confidence in working with non‑technical teams.
- Experience with regulated content, compliance approval workflows and risk processes.
- Strong attention to detail and a methodical approach to testing and QA.
- Ability to interpret campaign metrics, conduct data‑driven analysis and translate insights into recommendations.
- Organised, proactive and capable of managing multiple campaigns and projects simultaneously.
Ways of Working
Our hybrid model offers a best‑of‑both‑worlds approach. Depending on role and team, colleagues spend at least 50% of their time in the office.
Benefits
- Employer contributed pension
- Annual company bonus
- Discounts on insurance products
- Generous holiday allowance
- Flexible benefits package including optional health and dental insurance
- Buy‑as‑you‑earn share scheme
- Employee discounts and cashback
- And many more
Employment & Diversity
Direct Line Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace where everyone can be themselves and succeed in their careers. If you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.
CRM Activation Consultant employer: Direct Line Insurance Group
Direct Line Group is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for a CRM Activation Consultant to thrive. With a hybrid working model, generous benefits including an employer-contributed pension and annual bonuses, and a strong commitment to employee growth and diversity, you will find ample opportunities to develop your skills while contributing to meaningful customer engagement strategies. Located in a vibrant area, the company not only prioritises professional development but also values the well-being of its employees, ensuring a rewarding and fulfilling work experience.
Contact Details:
Direct Line Insurance Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Activation Consultant
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Direct Line Insurance Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Direct Line Insurance Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Direct Line Insurance Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Direct Line Insurance Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Activation Consultant
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Direct Line Insurance Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Direct Line Insurance Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Direct Line Insurance Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Direct Line Insurance Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Direct Line Insurance Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Direct Line Insurance Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
