At a Glance
- Tasks: Lead multi-channel CRM campaigns using BRAZE and data-driven marketing techniques.
- Company: Direct Line Group, a leading company in the insurance sector.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a dynamic team in a fast-paced environment with great career prospects.
- Why this job: Make an impact by driving innovative CRM strategies across various platforms.
- Qualifications: Experience with CRM tools and strong collaboration skills required.
The predicted salary is between 50000 - 65000 £ per year.
Direct Line Group in London is seeking a CRM Activation Consultant to lead CRM campaigns across Apps, email, SMS, social and telephony. The role reports to Activation Manager and requires hands-on use of BRAZE and data-driven marketing techniques.
You'll collaborate with Performance Managers, agencies and the Martech and Data teams to build precise, compliant, and measurable activations while maintaining brand guidelines and budgets.
#J-18808-LjbffrCRM Activation Lead: Braze & Multi-Channel Campaigns in London employer: Direct Line Group
At DLG, we pride ourselves on being an excellent employer, offering a dynamic work culture that prioritises employee well-being and development. As a Roadside Patrol Mechanic in Welwyn Garden City, you'll enjoy a competitive salary, flexible working hours, and the opportunity to work from home, all while making a meaningful impact on our customers' journeys. With a strong focus on training and growth, we ensure that our team members are equipped with the latest skills and knowledge to thrive in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Activation Lead: Braze & Multi-Channel Campaigns in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Direct Line Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Direct Line Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Direct Line Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Direct Line Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Activation Lead: Braze & Multi-Channel Campaigns in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Direct Line Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Direct Line Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Direct Line Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Direct Line Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Direct Line Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Direct Line Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
