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- Tasks: Lead media strategy and execution for innovative marketing campaigns.
- Company: Join Direct Line Group, a creative hub focused on customer needs and effective communication.
- Benefits: Enjoy 25 days leave, 9% pension, and discounts on insurance and EV car leasing.
- Why this job: Be the media expert in a dynamic team, shaping impactful campaigns and driving innovation.
- Qualifications: Extensive media experience, strong communication skills, and a data-driven mindset required.
- Other info: Hybrid work model with a commitment to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Head of Media (Full Time, Permanent Position)
London (Hybrid)
Let’s make the most of your talent
About us
Marketing and Communications at Direct Line Group is a place where creativity thrives. Here, our aim is to understand our customers and their needs, working in tandem with the widest range of teams to develop innovative and effective ways of reaching new customers – and keeping our current ones happy.
What you’ll be doing:
As the Media SME within the marketing team, you will consult with brand, Performance and CRM managers to ensure that all media activity is briefed, planned, and executed in the most effective way to deliver the optimum outcomes for DLG across its portfolio of brands and products.
- Be the voice and go-to authority for all things media related, creating learning and development programmes for the wider marketing team to develop their media skills.
- Ensure all marketing briefs are translated into media briefs with clear, measurable objectives and oversee the agency response to briefs to ensure they are in line with expectations, delivered on time and within proposed budget.
- Working alongside the Brand managers, deliver media recommendations to support the annual brand planning process and ad-hoc brand campaigns.
- Stay up to date with changes in the media landscape by attending events, meetings with media owners and leveraging trade bodies and share emerging opportunities with the wider marketing team.
- Work with agency trading teams to create opportunities and increase sophistication of planning tools.
- Work with the Effectiveness, Insight and measurement teams to ensure all media data is provided when needed.
- Maintain a holistic view of all media activity for the wider marketing team, creating clash management and frequency guardrails to maintain operational efficiencies.
What we’re looking for:
- If you are someone who is not afraid to get push-back on your ideas, and who has the drive and resilience to push through your innovative vision, then this role is for you!
- You have extensive experience working in a media role either client or agency side.
- Experience of media agency management and management of multi-million-pound media budgets.
- Delivering data-driven media campaigns comes as second nature to you.
- You are not afraid to challenge decisions using sound arguments.
- Experience creating and delivering presentations to stakeholders.
- Excellent communicator with experience presenting strategies and plans to senior stakeholders.
Hours: 35 hours
Benefits
- 9% employer contributed pension
- 50% off home, motor and pet insurance plus free travel insurance and Green Flag breakdown cover
- Additional optional Health and Dental insurance
- Up to 10% bonus
- EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way.
- 25 days annual leave, increasing each year up to a maximum of 28
- Buy as you earn share scheme
- Employee discounts and cashback
- Plus many more!
Being yourself
Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We’re delighted to feature as one of the UK’s Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.
We know you’re more than a CV, and the things that make you, you, are what bring potential to our business.
#LI-JH1
#LI-Hybrid
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Head of Media employer: Direct Line Group
Contact Detail:
Direct Line Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Media
✨Tip Number 1
Familiarize yourself with the latest trends in the media landscape. Attend industry events and webinars to network and gain insights that you can share during your interview.
✨Tip Number 2
Prepare to discuss your experience with managing multi-million-pound media budgets. Be ready to provide specific examples of how you've optimized spending and achieved measurable outcomes.
✨Tip Number 3
Showcase your ability to communicate effectively with senior stakeholders. Practice presenting your strategies and plans clearly, as this will be crucial in demonstrating your fit for the role.
✨Tip Number 4
Highlight your resilience and ability to push back on ideas when necessary. Prepare examples where you've successfully challenged decisions and driven innovative solutions in your previous roles.
We think you need these skills to ace Head of Media
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Head of Media position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to reflect your media experience, particularly in managing multi-million-pound budgets and delivering data-driven campaigns. Use specific examples that demonstrate your expertise in media strategy and agency management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for media and marketing. Discuss your innovative vision and resilience, and provide examples of how you've successfully challenged decisions or presented strategies to senior stakeholders.
Highlight Your Communication Skills: Since excellent communication is crucial for this role, ensure you emphasize your ability to present ideas clearly and effectively. Mention any relevant experiences where you successfully communicated complex media strategies to diverse audiences.
How to prepare for a job interview at Direct Line Group
✨Showcase Your Media Expertise
Be prepared to discuss your extensive experience in media roles, whether on the client or agency side. Highlight specific campaigns you've managed, especially those involving multi-million-pound budgets, and be ready to explain how you delivered data-driven results.
✨Communicate Effectively
As an excellent communicator, practice presenting your strategies and plans clearly and confidently. Prepare to share examples of how you've successfully communicated with senior stakeholders and how you handled push-back on your ideas.
✨Demonstrate Your Innovative Vision
This role requires someone who can push through innovative ideas. Be ready to discuss your creative approaches to media planning and how you've implemented them in past roles. Show that you're not afraid to challenge decisions with sound arguments.
✨Stay Updated on Media Trends
Familiarize yourself with the latest changes in the media landscape. Be prepared to discuss recent events or trends you've followed and how they could impact the company's media strategy. This shows your commitment to continuous learning and adaptation.
