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For Companies At a Glance
- Tasks: Join our marketing team to create and execute exciting campaigns that boost brand awareness.
- Company: DCL provides innovative insurance solutions, empowering brokers with expert knowledge and tech-driven support.
- Benefits: Enjoy a supportive work environment with opportunities for creativity and professional growth.
- Why this job: Make a real impact on our brand while working on diverse and meaningful marketing projects.
- Qualifications: 2 years in marketing or communications, strong copywriting skills, and project management experience required.
- Other info: Collaborate closely with a small, ambitious team and gain exposure to strategic planning.
The predicted salary is between 28800 - 43200 £ per year.
About DCL
DCL deliver innovative insurance solutions to support the commercial motor market, empowering brokers with specialist expertise and established underwriting that embraces technology. Established in 2002, we are now a team of over 150 staff based out of our head office in Chelmsford and our London office. We pride ourselves on our personal and bespoke approach, with brokers able to get direct access to an underwriter to discuss a risk and our in-house claims team who work hard to fight fraud and minimise claims costs for customers.
About the Role
The marketing team are on a mission to drive meaningful brand awareness in our industry, among brokers, policyholders, and key partners. We pride ourselves on being a nimble and focused team but as our brand continues to grow, we’re looking for someone who’s ready to roll up their sleeves and help us create and execute compelling marketing campaigns that put our name on the map. We’re looking for a Marketing Campaign Executive to join our small but ambitious marketing team. You’ll play a central role in planning, coordinating, and delivering campaigns that raise our profile with brokers and policyholders alike. You'll be responsible for content creation, campaign execution, and managing communications across digital and traditional channels. You’ll work closely with the Marketing Manager and design/communication freelancers to bring ideas to life, from broker-facing email campaigns and blogs on our website to internal communications and brochure copy.
Key Responsibilities
- Copywriting
- Write engaging copy for a variety of channels (emails, landing pages, brochures, blog posts, social captions, etc.).
- Tailor messaging for different audiences - brokers, policyholders, and internal stakeholders.
- Support the creation of sales enablement materials and broker marketing toolkits.
- Communications
- Work with our PR consultant on press releases, company updates, and internal newsletters.
- Support broker and client communications, ensuring clarity and consistency.
- Help maintain a consistent tone of voice across all touchpoints.
- Campaign Management & Reporting
- Assist in the planning, development, and execution of integrated marketing campaigns.
- Coordinate campaign deliverables across channels including email, web and print.
- Liaise with internal teams and external partners to deliver projects on time.
- Track key performance metrics and support post-campaign analysis.
- Recommend improvements and help optimise future campaigns.
What We’re Looking For
- 2 years’ experience in a marketing or communications role, ideally in a B2B or financial services environment.
- Strong copywriting skills to produce everything from email series and case studies to sales collateral, with an adaptable tone and excellent attention to detail.
- Experience with marketing campaigns from planning through to delivery.
- Strong project management and organisational skills.
- Some familiarity with design tools (Canva/Adobe).
Why Join Us?
- Join a growing, supportive team where your ideas can directly influence how we show up in the market.
- Work on meaningful, varied campaigns that help shape the brand.
- Exposure to both strategic planning and hands-on campaign delivery.
Contact Detail:
Direct Commercial Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with DCL's brand and values. Understanding their mission to deliver innovative insurance solutions will help you align your ideas and demonstrate how you can contribute to their marketing goals during the interview.
✨Tip Number 2
Showcase your copywriting skills by preparing a portfolio of relevant work. Include examples that highlight your ability to tailor messaging for different audiences, as this is crucial for the role.
✨Tip Number 3
Research current trends in B2B marketing and the insurance industry. Being knowledgeable about the latest strategies and tools will allow you to discuss innovative campaign ideas confidently during your interview.
✨Tip Number 4
Network with professionals in the insurance and marketing sectors. Engaging with industry peers can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially in B2B or financial services. Emphasise your copywriting skills and any campaign management experience to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of DCL's mission. Mention specific examples of past campaigns you've worked on and how they relate to the role you're applying for.
Showcase Your Copywriting Skills: Include samples of your writing in your application, such as emails, blog posts, or brochures. This will demonstrate your ability to create engaging content tailored to different audiences, which is crucial for this role.
Highlight Project Management Experience: Discuss any project management experience you have, particularly in coordinating marketing campaigns. Detail how you managed timelines, collaborated with teams, and tracked performance metrics to show your organisational skills.
How to prepare for a job interview at Direct Commercial Limited
✨Showcase Your Copywriting Skills
Since the role requires strong copywriting abilities, be prepared to discuss your previous writing experiences. Bring examples of your work that demonstrate your adaptability in tone and style, as well as your attention to detail.
✨Understand the Company and Its Market
Research DCL's position in the commercial motor insurance market. Familiarise yourself with their innovative solutions and how they empower brokers. This knowledge will help you tailor your responses and show genuine interest in the company.
✨Prepare for Campaign Management Questions
Expect questions about your experience with planning and executing marketing campaigns. Be ready to discuss specific campaigns you've worked on, the challenges you faced, and how you measured success through key performance metrics.
✨Demonstrate Team Collaboration Skills
The role involves working closely with various teams and freelancers. Share examples of how you've successfully collaborated in the past, highlighting your communication skills and ability to coordinate projects effectively.
