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For Companies At a Glance
- Tasks: Join our marketing team to create and execute exciting campaigns that boost our brand visibility.
- Company: DCL delivers innovative insurance solutions, empowering brokers with expertise and tech since 2002.
- Benefits: Enjoy a supportive work environment with opportunities for creativity and professional growth.
- Why this job: Make a real impact in a growing team while working on diverse and meaningful marketing projects.
- Qualifications: 2 years in marketing or communications, strong copywriting skills, and project management experience required.
- Other info: Familiarity with design tools like Canva or Adobe is a plus!
The predicted salary is between 28800 - 42000 £ per year.
About DCL
DCL deliver innovative insurance solutions to support the commercial motor market, empowering brokers with specialist expertise and established underwriting that embraces technology. Established in 2002, we are now a team of over 150 staff based out of our head office in Chelmsford and our London office. We pride ourselves on our personal and bespoke approach, with brokers able to get direct access to an underwriter to discuss a risk and our in-house claims team who work hard to fight fraud and minimise claims costs for customers.
About the Role
The marketing team are on a mission to drive meaningful brand awareness in our industry, among brokers, policyholders, and key partners. We pride ourselves on being a nimble and focused team but as our brand continues to grow, we’re looking for someone who’s ready to roll up their sleeves and help us create and execute compelling marketing campaigns that put our name on the map. You’ll play a central role in planning, coordinating, and delivering campaigns that raise our profile with brokers and policyholders alike. You'll be responsible for content creation, campaign execution, and managing communications across digital and traditional channels. You’ll work closely with the Marketing Manager and design/communication freelancers to bring ideas to life, from broker-facing email campaigns and blogs on our website to internal communications and brochure copy.
Key Responsibilities
- Copywriting
- Write engaging copy for a variety of channels (emails, landing pages, brochures, blog posts, social captions, etc.).
- Tailor messaging for different audiences - brokers, policyholders, and internal stakeholders.
- Support the creation of sales enablement materials and broker marketing toolkits.
- Communications
- Work with our PR consultant on press releases, company updates, and internal newsletters.
- Support broker and client communications, ensuring clarity and consistency.
- Help maintain a consistent tone of voice across all touchpoints.
- Campaign Management & Reporting
- Assist in the planning, development, and execution of integrated marketing campaigns.
- Coordinate campaign deliverables across channels including email, web and print.
- Liaise with internal teams and external partners to deliver projects on time.
- Track key performance metrics and support post-campaign analysis.
- Recommend improvements and help optimise future campaigns.
What We’re Looking For
- 2 years’ experience in a marketing or communications role, ideally in a B2B or financial services environment.
- Strong copywriting skills to produce everything from email series and case studies to sales collateral, with an adaptable tone and excellent attention to detail.
- Experience with marketing campaigns from planning through to delivery.
- Strong project management and organisational skills.
- Some familiarity with design tools (Canva/Adobe).
Why Join Us?
Join a growing, supportive team where your ideas can directly influence how we show up in the market. Work on meaningful, varied campaigns that help shape the brand. Exposure to both strategic planning and hands-on campaign delivery.
Marketing Executive employer: Direct Commercial Limited
Contact Detail:
Direct Commercial Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with DCL's brand and values. Understanding their mission to deliver innovative insurance solutions will help you align your ideas and demonstrate how you can contribute to their marketing goals during the interview.
✨Tip Number 2
Showcase your copywriting skills by preparing a portfolio of relevant work. Include examples that highlight your ability to tailor messaging for different audiences, as this is crucial for the role.
✨Tip Number 3
Research current trends in B2B marketing and the financial services sector. Being knowledgeable about industry trends will allow you to discuss innovative campaign ideas and demonstrate your proactive approach.
✨Tip Number 4
Network with professionals in the insurance and marketing fields. Engaging with industry contacts can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and requirements for the Marketing Executive position. Tailor your application to highlight how your skills and experiences align with what DCL is looking for.
Showcase Your Copywriting Skills: Since strong copywriting is essential for this role, include examples of your writing in your application. Whether it's emails, blog posts, or marketing materials, demonstrate your ability to engage different audiences effectively.
Highlight Relevant Experience: Make sure to emphasise your 2 years of experience in a marketing or communications role, particularly in B2B or financial services. Use specific examples to illustrate your project management skills and your involvement in campaign execution.
Personalise Your Application: Craft a personalised cover letter that reflects your enthusiasm for the role and the company. Mention why you want to work at DCL and how you can contribute to their mission of driving brand awareness in the insurance market.
How to prepare for a job interview at Direct Commercial Limited
✨Showcase Your Copywriting Skills
Since the role requires strong copywriting abilities, be prepared to discuss your previous work. Bring examples of your writing that demonstrate your adaptability and attention to detail, as well as how you've tailored messaging for different audiences.
✨Demonstrate Campaign Management Experience
Highlight your experience in planning and executing marketing campaigns. Be ready to discuss specific campaigns you've worked on, the challenges you faced, and how you measured their success. This will show your understanding of the full campaign lifecycle.
✨Familiarity with Design Tools
While not a primary requirement, having some knowledge of design tools like Canva or Adobe can set you apart. If you have any experience using these tools, mention it during the interview to demonstrate your versatility and willingness to contribute creatively.
✨Prepare Questions About the Company
Research DCL and prepare thoughtful questions about their marketing strategies and goals. This shows your genuine interest in the company and the role, and it gives you a chance to assess if their values align with yours.
