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For Companies At a Glance
- Tasks: Create and execute engaging marketing campaigns across digital and traditional channels.
- Company: DCL delivers innovative insurance solutions, empowering brokers with expert underwriting since 2002.
- Benefits: Join a supportive team with opportunities for creativity and hands-on experience in marketing.
- Why this job: Make a real impact on brand awareness while working on diverse and meaningful campaigns.
- Qualifications: 2 years in marketing or communications, strong copywriting skills, and project management experience required.
- Other info: Opportunity to work closely with freelancers and gain exposure to strategic planning.
The predicted salary is between 28800 - 43200 £ per year.
About DCL
DCL deliver innovative insurance solutions to support the commercial motor market, empowering brokers with specialist expertise and established underwriting that embraces technology. Established in 2002, we are now a team of over 150 staff based out of our head office in Chelmsford and our London office. We pride ourselves on our personal and bespoke approach, with brokers able to get direct access to an underwriter to discuss a risk and our in-house claims team who work hard to fight fraud and minimise claims costs for customers.
About the Role
The marketing team are on a mission to drive meaningful brand awareness in our industry, among brokers, policyholders, and key partners. We pride ourselves on being a nimble and focused team but as our brand continues to grow, we’re looking for someone who’s ready to roll up their sleeves and help us create and execute compelling marketing campaigns that put our name on the map. You’ll play a central role in planning, coordinating, and delivering campaigns that raise our profile with brokers and policyholders alike. You'll be responsible for content creation, campaign execution, and managing communications across digital and traditional channels. You’ll work closely with the Marketing Manager and design/communication freelancers to bring ideas to life, from broker-facing email campaigns and blogs on our website to internal communications and brochure copy.
Key Responsibilities
- Copywriting: Write engaging copy for a variety of channels (emails, landing pages, brochures, blog posts, social captions, etc.). Tailor messaging for different audiences - brokers, policyholders, and internal stakeholders. Support the creation of sales enablement materials and broker marketing toolkits.
- Communications: Work with our PR consultant on press releases, company updates, and internal newsletters. Support broker and client communications, ensuring clarity and consistency. Help maintain a consistent tone of voice across all touchpoints.
- Campaign Management & Reporting: Assist in the planning, development, and execution of integrated marketing campaigns. Coordinate campaign deliverables across channels including email, web and print. Liaise with internal teams and external partners to deliver projects on time. Track key performance metrics and support post-campaign analysis. Recommend improvements and help optimise future campaigns.
What We’re Looking For
- 2 years’ experience in a marketing or communications role, ideally in a B2B or financial services environment.
- Strong copywriting skills to produce everything from email series and case studies to sales collateral, with an adaptable tone and excellent attention to detail.
- Experience with marketing campaigns from planning through to delivery.
- Strong project management and organisational skills.
- Some familiarity with design tools (Canva/Adobe).
Why Join Us?
Join a growing, supportive team where your ideas can directly influence how we show up in the market. Work on meaningful, varied campaigns that help shape the brand. Exposure to both strategic planning and hands-on campaign delivery.
Contact Detail:
Direct Commercial Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Executive
✨Tip Number 1
Familiarise yourself with DCL's brand and values. Understanding their mission to empower brokers and their focus on innovative insurance solutions will help you align your ideas and demonstrate how you can contribute to their marketing goals.
✨Tip Number 2
Showcase your copywriting skills by preparing a few sample pieces tailored to different audiences, such as brokers and policyholders. This will not only highlight your adaptability but also give you a chance to demonstrate your understanding of the target market.
✨Tip Number 3
Network with professionals in the B2B and financial services sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage to propose innovative campaign ideas during your interview.
✨Tip Number 4
Prepare to discuss your experience with project management and campaign execution. Be ready to share specific examples of how you've successfully coordinated marketing campaigns from planning to delivery, as this will be crucial for the role.
We think you need these skills to ace Marketing Campaign Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially in B2B or financial services. Emphasise your copywriting skills and any campaign management experience to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of DCL's mission. Mention specific examples of past campaigns you've worked on and how they relate to the role of Marketing Campaign Executive.
Showcase Your Copywriting Skills: Include samples of your writing in your application, such as emails, blog posts, or brochures. This will demonstrate your ability to create engaging content tailored for different audiences, which is crucial for this role.
Highlight Project Management Experience: Discuss your project management skills in your application. Provide examples of how you've coordinated campaigns or worked with teams to deliver projects on time, as this is a key responsibility for the position.
How to prepare for a job interview at Direct Commercial Limited
✨Showcase Your Copywriting Skills
Prepare examples of your previous copywriting work that demonstrate your ability to engage different audiences. Be ready to discuss how you tailored messaging for various channels, as this is crucial for the role.
✨Understand the Company and Its Market
Research DCL and its position in the commercial motor insurance market. Familiarise yourself with their brand values and recent campaigns to show your genuine interest and understanding during the interview.
✨Demonstrate Project Management Experience
Be prepared to discuss specific marketing campaigns you've managed from planning to execution. Highlight your organisational skills and how you coordinated deliverables across different channels.
✨Ask Insightful Questions
Prepare thoughtful questions about the marketing team's goals and challenges. This shows your enthusiasm for the role and helps you understand how you can contribute to their success.
