Marketing Campaign Executive

Marketing Campaign Executive

Full-Time 30000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Create and execute engaging marketing campaigns across various channels.
  • Company: DCL provides innovative insurance solutions, empowering brokers with expert support since 2002.
  • Benefits: Join a supportive team with opportunities for creativity and growth in a dynamic environment.
  • Why this job: Make a real impact on brand awareness while working on diverse and meaningful projects.
  • Qualifications: 2 years in marketing, strong copywriting skills, and project management experience required.
  • Other info: Opportunity to collaborate with freelancers and gain exposure to strategic planning.

The predicted salary is between 30000 - 42000 £ per year.

About DCL

DCL deliver innovative insurance solutions to support the commercial motor market, empowering brokers with specialist expertise and established underwriting that embraces technology. Established in 2002, we are now a team of over 150 staff based out of our head office in Chelmsford and our London office. We pride ourselves on our personal and bespoke approach, with brokers able to get direct access to an underwriter to discuss a risk and our in-house claims team who work hard to fight fraud and minimise claims costs for customers.

About the Role

The marketing team are on a mission to drive meaningful brand awareness in our industry, among brokers, policyholders, and key partners. We pride ourselves on being a nimble and focused team but as our brand continues to grow, we’re looking for someone who’s ready to roll up their sleeves and help us create and execute compelling marketing campaigns that put our name on the map. You’ll play a central role in planning, coordinating, and delivering campaigns that raise our profile with brokers and policyholders alike. You'll be responsible for content creation, campaign execution, and managing communications across digital and traditional channels. You’ll work closely with the Marketing Manager and design/communication freelancers to bring ideas to life, from broker-facing email campaigns and blogs on our website to internal communications and brochure copy.

Key Responsibilities

  • Copywriting: Write engaging copy for a variety of channels (emails, landing pages, brochures, blog posts, social captions, etc.). Tailor messaging for different audiences - brokers, policyholders, and internal stakeholders. Support the creation of sales enablement materials and broker marketing toolkits.
  • Communications: Work with our PR consultant on press releases, company updates, and internal newsletters. Support broker and client communications, ensuring clarity and consistency. Help maintain a consistent tone of voice across all touchpoints.
  • Campaign Management & Reporting: Assist in the planning, development, and execution of integrated marketing campaigns. Coordinate campaign deliverables across channels including email, web and print. Liaise with internal teams and external partners to deliver projects on time. Track key performance metrics and support post-campaign analysis. Recommend improvements and help optimise future campaigns.

What We’re Looking For

  • 2 years’ experience in a marketing or communications role, ideally in a B2B or financial services environment.
  • Strong copywriting skills to produce everything from email series and case studies to sales collateral, with an adaptable tone and excellent attention to detail.
  • Experience with marketing campaigns from planning through to delivery.
  • Strong project management and organisational skills.
  • Some familiarity with design tools (Canva/Adobe).

Why Join Us?

Join a growing, supportive team where your ideas can directly influence how we show up in the market. Work on meaningful, varied campaigns that help shape the brand. Exposure to both strategic planning and hands-on campaign delivery.

Marketing Campaign Executive employer: Direct Commercial Limited

At DCL, we foster a dynamic and inclusive work environment where creativity thrives and every team member's contribution is valued. Located in the vibrant city of Chelmsford, our marketing team offers a unique opportunity to engage in impactful campaigns that elevate our brand within the commercial motor insurance sector. With a strong emphasis on personal development and collaboration, we empower our employees to grow their skills while making a tangible difference in the industry.
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Contact Detail:

Direct Commercial Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Campaign Executive

✨Tip Number 1

Familiarise yourself with DCL's brand and values. Understanding their mission to empower brokers and their focus on innovative insurance solutions will help you tailor your approach during interviews and discussions.

✨Tip Number 2

Showcase your copywriting skills by preparing a portfolio of relevant work. Include examples that demonstrate your ability to write for different audiences, as this is a key requirement for the role.

✨Tip Number 3

Network with professionals in the insurance and marketing sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can discuss during your interview.

✨Tip Number 4

Be prepared to discuss your experience with campaign management. Highlight specific campaigns you've worked on, focusing on your role in planning, execution, and analysis to demonstrate your fit for the position.

We think you need these skills to ace Marketing Campaign Executive

Copywriting Skills
Content Creation
Campaign Management
Project Management
Attention to Detail
Communication Skills
Digital Marketing
Analytical Skills
Familiarity with Design Tools (Canva/Adobe)
Stakeholder Management
Email Marketing
Social Media Management
Performance Tracking and Reporting
Adaptability
Team Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially in B2B or financial services. Emphasise your copywriting skills and any campaign management experience to align with the job requirements.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of DCL's mission. Mention specific examples of past campaigns you've worked on and how they relate to the role of Marketing Campaign Executive.

Showcase Your Copywriting Skills: Include samples of your writing in your application, such as emails, blog posts, or brochures. This will demonstrate your ability to create engaging content tailored for different audiences, which is crucial for this role.

Highlight Project Management Experience: Discuss any experience you have in managing marketing projects from planning to execution. Detail how you coordinated deliverables and tracked performance metrics, as these skills are essential for the position.

How to prepare for a job interview at Direct Commercial Limited

✨Showcase Your Copywriting Skills

Prepare examples of your previous copywriting work that demonstrate your ability to engage different audiences. Be ready to discuss how you tailored messaging for various channels, as this is crucial for the role.

✨Understand DCL's Brand and Values

Research DCL's mission and values thoroughly. During the interview, express how your personal values align with theirs and how you can contribute to their goal of raising brand awareness in the insurance market.

✨Demonstrate Project Management Experience

Be prepared to discuss specific marketing campaigns you've managed from start to finish. Highlight your organisational skills and how you coordinated deliverables across different channels to meet deadlines.

✨Familiarity with Design Tools

If you have experience with design tools like Canva or Adobe, mention it! Discuss how you've used these tools in past roles to enhance marketing materials, as this will show your versatility in the position.

Marketing Campaign Executive
Direct Commercial Limited
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