Head of Marketing in London

Diptyque is a luxury fragrance house, a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. We are recruiting an experienced Head of Marketing. This role will be responsible for driving 360 marketing plans for the UK&I market, taking the Global HQ strategy and adapting it to local specificities for our UK subsidiary. Be the true Ambassador for the Brand strategies by enhancing the elevation of the brand to luxury standards for internal and external stakeholders. Reporting to MD, the remit will encompass the right level of seniority to display leadership and luxury awareness across the different disciplines to drive the brand growth.

Main Responsibilities:

• Creation and implementation of the local UK&I Brand strategy, aligned to HQ vision and guidelines, meeting local objectives.
• Work closely with the Ecommerce & Digital Manager to ensure an omni channel approach across retail, wholesale and ecommerce.
• Build robust 360 plans to support all strategic and tactical animations and other local moments, such as store openings, KCPs and animating the Maison (ephemeral space and workshops).
• Create and execute tailored marketing plans per retailer in-line with UK and retailer specific objectives and the UK marketing budget.
• Create and manage the UK marketing budget in-line with the UK marketing & communications strategy, with a strong focus on ROI.
• Work closely with HQ for VM Strategy and implementations in the UK.
• Be resourceful in finding creative ways to express the voice of the Brand in the UK, blending the HQ vision, Diptyque brand's equity and UK cultural relevancy.
• Collaborate with the Managing Director and CFO on budget reporting and adaptation of expenses versus sales.
• Work with the HQ Pricing team and UK MD & Finance team to manage UK price increases strategy and implementation.
• Reporting decks for HQ, Board presentation, Maison London, Retailers and local needs.
• Retailer trade marketing & communication strategy, negotiation and agreements, approvals from HQ.
• Responsible for Maison Ephemeral space budget in line with HQ requirements.
• Lead the product launches in all locations (Retail and Retailers).
• Local OCDs agreement with HQ.
• Follow and analyze competitors to ensure local strategy are impactful to maintain competitiveness.

Product Management:

• Oversee product launches end-to-end, monitor portfolio performance, conduct in-depth assortment and catalog analysis, and define actionable plans to optimise the product lifecycle and commercial impact.

Client Animation (vs CEX):

• Design and execute client activation initiatives to enhance engagement, drive repeat business, and strengthen the brand experience across touchpoints.

Leadership and Team Management:

• Manage the UK marketing team across all marketing functions (Visual Merchandising VM, Customer Experience CEX, Training, PR & Communications), ensuring the team remain in-line with UK strategy and budget and HQ vision.
• Ensure that all disciplines are executed at luxury level for a strong impact on brand desirability.
• Strong collaboration with all the Marketing and communications functions in HQ to ensure the Brand positioning is aligned and elevated as per Global Strategies.
• Cross-functional collaboration, particularly with the Commercial & Digital teams.
• Drive a positive & inspiring company culture as member of the leadership team.
• Work closely with HR to ensure the team has all the development and tools to support the function.

Brand & Partnerships:

• Collaborate with and manage the UK PR agency to create and execute the UK PR strategy.
• Guide the UK marketing team & PR agency with objectives and priorities to ensure that KPIs are reached.
• Inspirational leadership of the UK marketing team and PR agency to deliver excellence across all marketing disciplines, with a focus on luxury client experience.
• Drive brand awareness and desirability and support sales through creative, cost-efficient initiatives that reflect the brand's luxury positioning.
• Collaborate with the Corporate Manager to build local partnerships across key sectors, such as art, culture and hospitality, to strengthen brand visibility and desirability.

Key Profile Requirements:

• Minimum of 15 years of experience in luxury retail and fragrance/lifestyle industry.
• A bachelor's degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
• Experience planning and managing both small and large-scale events, including the budget.
• Strong brand acumen and creativity are pivotal to drive the Marketing success.
• Understanding the balance between brand and commercial opportunities, ensuring building brand for the future.
• Exceptional interpersonal, verbal, and written communication skills, including outstanding Excel, PowerPoint and presentation skills.
• Proactive, agile and flexible with innovative problem-solving skills that translate into a significant impact for the UK subsidiary.
• Strong organizational and Interpersonal skills and precise attention to detail for the executions at luxury standards.
• Experience and passion to lead and develop teams.
• Strong knowledge of digital marketing tools.
• A genuine passion for the brand and industry with solid knowledge of London and UK cultural moments.
• Strong understanding of retail and retailer ecosystems.
• Strong analytical skills, with the ability to translate data into actionable insights.