At a Glance
- Tasks: Lead the UK ecommerce operations and enhance the luxury customer experience.
- Company: Join Diptyque, a renowned luxury fragrance house with a passion for innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on digital innovation and operational excellence.
- Why this job: Be at the forefront of luxury ecommerce and make a real impact on customer engagement.
- Qualifications: 5+ years in ecommerce management, preferably in luxury or beauty sectors.
The predicted salary is between 50000 - 65000 £ per year.
Diptyque is a luxury fragrance house, a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. We are recruiting an experienced, commercially driven and highly organized Ecommerce Manager to lead the day-to-day trading and operations of our UK ecommerce business across both brand.com and retailer.com channels. This role will be responsible for driving online performance, optimizing the customer journey, managing site and fulfilment operations, and delivering a seamless luxury customer experience across all digital touchpoints.
The successful candidate will work cross-functionally with global and local teams across Ecommerce, CRM, Marketing, Retail, Customer Service, Logistics and Planning to support commercial growth, operational excellence and digital innovation.
Key Responsibilities- Ecommerce Trading & Site Management: Own the day-to-day management and trading of the UK brand.com website and key retailer.com partners. Execute product launches, homepage updates, GWP activity and seasonal campaigns across all ecommerce channels. Manage onsite merchandising, search optimisation and customer journey enhancements to maximise conversion and engagement. Monitor site performance, functionality and user experience, proactively identifying opportunities for optimisation and improvement. Coordinate closely with HQ and global teams on platform management, site updates, CRO initiatives, A/B testing, product management, merchandising, content updates and digital marketing execution. Maintain strong awareness of media campaigns, CRM activity and broader marketing initiatives to ensure alignment across all ecommerce touchpoints and maximise customer engagement and conversion. Work closely with development teams on platform enhancements, testing, bug fixes and feature rollouts. Support platform management across Shopify and associated tech architecture. Partner with SEO/GEO and CRO teams to improve site visibility, organic performance and conversion rate. Manage, prioritise and review the workload and output of the Ecommerce & Digital Coordinator to ensure efficient execution of trading and operational activities.
- Retailer.com & Omnichannel: Build strong partnerships with retailer digital teams to support sell-out performance and brand visibility online. Coordinate timely product launches, content updates and promotional execution across retailer.com platforms ensuring close collaboration with the HQ E-Retail teams. Support omnichannel initiatives in collaboration with retail and wholesale partners.
- Ecommerce Operations & Planning: Work closely with Planning, Logistics and Customer Service teams to ensure strong operational performance across fulfilment, stock availability and delivery experience. Support forecasting, stock management and launch planning across core and new product categories. Monitor returns, delivery accuracy, gifting, engraving and customer fulfilment services to ensure a premium customer experience. Partner with warehouse and supply chain teams to resolve day-to-day operational issues and improve processes.
- Analytics & Performance: Monitor and report on daily, weekly and monthly ecommerce performance across key KPIs including sales, conversion, AOV, UPT, LTV, retention, reviews and site speed. Analyse customer behaviour using Google Analytics, SmartCopilot, Shopify analytics, ContentSquare, Narvar and A/B testing platforms. Identify commercial opportunities and deliver actionable insights to improve trading performance and customer experience. Produce regular reporting and quarterly performance reviews across DTC, retailer.com, omnichannel and operations. Oversee the Coordinator's contribution to reporting and ensure accuracy and consistency of performance data and insights.
- CRM, Sampling & Customer Experience: Partner closely with the CRM Manager on customer acquisition, retention and loyalty initiatives. Support sampling, gifting and GWP strategies across ecommerce and retail channels. Manage associated budgets and forecasting for sampling and promotional activity. Ensure all customer-facing experiences reflect the brand's luxury positioning and attention to detail.
- Competitive & Market Insights: Partner closely with the CRM Manager on customer acquisition, retention and loyalty initiatives. Support sampling, gifting and GWP strategies across ecommerce and retail channels. Manage associated budgets and forecasting for sampling and promotional activity. Ensure all customer-facing experiences reflect the brand's luxury positioning and attention to detail.
- Minimum 5 years' experience in an Ecommerce Manager or similar digital trading role.
- Strong experience managing DTC ecommerce websites within luxury, beauty, fragrance or premium retail.
- Hands-on experience with Shopify is essential.
- Strong analytical skills with experience using Google Analytics, SmartCopilot, Narvar, ContentSquare and reporting platforms.
- Experience managing ecommerce operations, merchandising and digital trading calendars.
- Commercially minded with a strong understanding of ecommerce KPIs and customer behaviour.
- Good understanding of digital media campaigns, CRM and marketing activity and how they influence ecommerce performance and customer engagement.
- Excellent organisational skills with the ability to manage multiple priorities in a fast-paced environment.
- Strong stakeholder management and communication skills.
- Experience working with retailer.com partners and marketplaces.
- Previous experience managing or mentoring a junior team member.
- Proven experience managing SEO strategies and initiatives is required.
- Commercially driven with strong business acumen.
- Highly detail-oriented and proactive.
- Strong problem solver with a collaborative mindset.
- Excellent communicator with strong stakeholder management and interpersonal skills.
- Passionate about ecommerce, digital innovation and luxury customer experience.
- Comfortable operating in a fast-paced and evolving environment.
E-Commerce Manager in London employer: Diptyque Paris
Diptyque is an exceptional employer, offering a vibrant work culture in the heart of Central London that fosters creativity and collaboration. As an E-Commerce Manager, you will benefit from a supportive environment that prioritises employee growth through cross-functional teamwork and innovative projects, all while being part of a luxury brand renowned for its commitment to excellence and customer experience.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Manager in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Diptyque Paris are looking for when hiring for a E-Commerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Diptyque Paris for the E-Commerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Diptyque Paris as a E-Commerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Diptyque Paris’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a E-Commerce Manager.
We think you need these skills to ace E-Commerce Manager in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Diptyque Paris, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Diptyque Paris's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Diptyque Paris. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Diptyque Paris
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Diptyque Paris uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Diptyque Paris. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
