...Sales Director Retail intelligence and analytics Up to £100,000 base + £50,000-£70,000 variable Hybrid: three days per week in Reading · Reporting to the COO The opportunity An established, PE-backed retail intelligence business is looking for a Sales...
Commission Structure
Not disclosed — ask in interview
Commission
Structure not specified
OTE
$170k
Ramp Period
Not mentioned — clarify timeline
Selling Motion
Buyer Persona
C‑Suite
Selling to executive decision-makers
Requirements at a Glance
Bachelor's Degree · Required
Typical Day — Sales Rep
Estimates based on role type and selling motion — actual may vary by company.
E-Commerce — Interview Intel
Typical Sales Cycle
14–60 days (SMB merchants) · 2–6 months (enterprise retail)
Common Buyer Objections
- "Platform migration is too risky mid-season"
- "Our current solution is \"good enough\""
- "Need to see ROI within first quarter"
- "Integration with our fulfillment stack"
Key Industry Metrics
Hot Topics to Reference
- Social commerce and TikTok Shop
- AI-powered personalization
- Headless commerce architecture
- Same-day delivery expectations
Use these insights to speak the buyer's language in interviews.
Tags
Interview Questions 3 —
How do you coach underperforming reps?
Template question —
Describe your forecasting methodology.
Template question —
How do you structure onboarding for new hires?
Template question
Research Diouf.co's product, recent news, and key competitors
Prepare 2-3 specific deal stories with quantifiable outcomes
Review the job description and map your experience to each requirement
Role Insights
This leadership position involves both strategic planning and hands‑on coaching of the sales team.
Revenue targets may be tied to merchant onboarding or GMV growth.
The compensation range of $170k–$170k OTE suggests a competitive package for this market segment.
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