Marketing Intern - Fragrance

POSITION: MARKETING INTERN - FRAGRANCE

DEPARTMENT: MARKETING

LOCATION: LONDON

REPORTS TO: SENIOR PRODUCT MANAGER FRAGRANCE

PURPOSE OF THE ROLE

Assist the Fragrance Team by carrying out daily tasks and project implementations of Dior Fragrance activity within given guidelines, timing, and budget. To start (date TBC) for a 12-month contract. The ideal candidate will be passionate about Dior, the fragrance industry and act as the voice and champion for the fragrance category across all departments.

KEY RESPONSIBILITIES

• Analysis
  • Responsible for weekly and monthly fragrance competitive reports, extracting key insights and analytics via Circana platform.
  • Responsible for gathering, filing, and reporting weekly competitive information (new launches, in-store and online visibility, sampling and GWP strategy, KCP animations, etc.)
  • Update and maintain competitor price ladder strategy for new product launch pricing analysis and annual price increase.
  • In charge of gathering and compiling field feedback on new launches, events, etc.
  • Minimum of 1 store(s) visit per week in London.
• Budget management
  • Coordinate monthly budget actual reconciliations of all non-saleable materials for the full fragrance team.
  • Coordinate the monthly Free Product Tracker and manage monthly allowance by Fragrance Category.
• Photography
  • Coordinate the photography planning and scheduling with key stakeholders (marketing, photographer, store counters, visual merchandising) for key launch animations and liaise with supplier to ensure planning is executed efficiently and in a timely manner.
  • Attend all photography appointments alongside photographer to ensure Dior guidelines and standards are met.
• Marketing Material
  • Create and produce various marketing materials, in line with the fragrance product manager’s guidelines, timing and budget (in-store signage and showcards, training material, bounce back cards).
  • Create retailer newsletter on new fragrance launches and monthly sampling and sell-out orders to communicate with all Dior Ambassadors on a monthly basis.
• Events and animation implementation
  • Coordinate Monthly Engraving Events, scheduling engravers, engraving tables, and coordinating/communicating details with counters and field team.
  • Coordinate the implementation of animations both in POS and outside POS (sampling, GWP orders, retail theatre, store communication etc.) in line with product manager’s guidelines, timings, and budgets.
• Ad hoc
  • Weekly download of new launch books, keeping files and all central documents organized for the fragrance team.
  • Place all ad-hoc orders for stores and/or head office (cupboard stock, urgent store visits, etc.)
  • Coordinate all GLH & BlueSky shipments to and from head office.
  • Prepare stores for VIP store visits by ensuring all testers, samples, art of gifting and visual merchandising guidelines are met.

Profile

6+ months previous experience in beauty is strongly preferred, but not mandatory. The ideal candidate will be:

• Highly collaborative & passionate team player with a positive & professional attitude.
• Excellent verbal & written communication skills.
• Strong administrative & organisational skills.
• Excellence in execution, with strong attention to detail in both managing tasks and budget tracking.
• Problem solver with an entrepreneurial mindset and a positive, ‘can do’ attitude. Willingness to be involved with all projects.
• Able to multi-task and work under pressure in a very fast-paced environment.
• Strong analytical mindset who proactively seeks improvement, is a solution provider and problem solver.
• Flexible mindset and is agile and resilient to the changing needs of the business.
• Humble and able to understand the brand, the culture, the guidelines & politics.
• Strong proficiency in all Microsoft Office applications is mandatory (Excel, PowerPoint, Word).
• Fluent in English; both written and spoken.