Dior Business Manager - H Beauty Chester

POSITION: Business Manager

DEPARTMENT: Retail

LOCATION: H Beauty Chester

REPORTS TO: Area Manager

DIRECT REPORTS: Beauty Consultants

HOURS: Full Time - 5 Days per week

As a Business Manager for Parfums Christian Dior, you are a brand ambassador and an expert in make-up, skincare and fragrance. Through your engaging style, you will actively drive and increase your business, encouraging all Beauty Consultants to achieve their sales targets. By leading and coaching your Team, you will ensure that all clients receive a personalised luxury service. Through your passion for the brand, you will demonstrate an attitude that befits Parfums Christian Dior at all times.

Main Responsibilities

• Achieve retail sales targets and contribute to store and services KPIs on a monthly basis.
• Sell Dior products by meeting our clients’ needs and providing a memorable experience through high standard of service to clients throughout the whole sale following the brand D.I.O.R. method.
• Educate customers on the Dior brand and on Dior products.
• Play an active role on the sales floor to lead the team by example and ensure a welcoming environment in the boutique.
• Report on a weekly basis store performance to Retail Manager.
• Gather & report market and competition trends and identify opportunities for development in store, with Area Manager.
• Set targets for all Team Members in line with Company expectations.
• Pro-actively sell Parfums Christian Dior products and provide a luxury standard of service to customers.
• Lead and coach your team to ensure all Team Members, along with yourself, are aware of and achieve or exceed sales targets.
• Pro-actively link sell across product categories, to increase average transaction value (ATV) and average transaction units (ATU).

People Management

• Ensure team are aware of and respect Dior strategy, goals and standards.
• Set realistic individual KPIs for the team.
• Coach and develop skills and knowledge of all team members using Dior tools and training materials.
• Transmit your passion for retail and spread a culture of excellence and continuous improvement.
• Foster a positive working environment and create a culture of feedback, encouraging diversity, mutual respect and teamwork.
• Oversee annual review process for all store employees.
• Assist in recruiting team members ensuring their development and retention.
• Manage payroll, overtime on in store system (Tamigo) ensuring all information is accurately tracked.
• Liaise to support incentives calculations, disciplinary and global compliance with legal labour rules where required.

Client Experience

• Animate actively the implementation and success of Dior launch plan and animations.
• Effectively manage internal and external communication to ensure successful events in store and/or remotely.
• Proactively propose and execute in-store and remote actions to drive traffic to the store, recruit new customers and develop customer loyalty, guaranteeing excellent service.
• Ensure high client and service centric mind-set in the team.
• Master and leverage client data to retain, recruit and grow client loyalty.
• Meet annual voice of client standards as defined by corporate (NPS + Dior service signature).
• Organize, set up and host in store events (e.g. beauty classes).

Operations

• Effectively organize and manage counter rota’s according to team and boutique activity.
• Optimize stock levels and sell through by analysing your sales and communicating with back office.
• Ensure respect of all procedures towards sales, till, cash and stock management and report to AM if any issue.
• Ensure visual merchandising guidelines are applied to the highest standards.
• Ensure health and safety of teams are managed and in line with guidelines.
• Coordinate with retail team to ensure POS maintenance and logistics.
• Support on team IT needs and issues, ensuring all processes are followed. Flag to relevant department.

Retailers

• Manage relationships with the retailers and report to Retail Manager if any issues.

Person Specification

• An entrepreneur, constantly seeking opportunities to develop and grow your business through events and gain new sales.
• Organised; able to manage paperwork, Team Members, Department and Area Managers and meet the clients’ needs.
• Tenacious; willing to go the extra mile to ensure the customer leaves having received the very best in luxury service.
• Self-confident, able to approach and engage with customers at ease, using strong selling skills to chase that extra sale.
• Demonstrate cosmetics and make-up application knowledge, and through excellent communication skills, be able to identify key items that would suit the customers’ needs.
• Immaculately groomed and presented, embodying the elegance that customers have come to identify with Parfums Christian Dior.