Paid Social Manager

Location: Unit 5, The Worx, Blundells Corner, HU3 1XS

Reports to: SLT

Are you a paid social specialist who knows how to turn scroll-stopping creative into measurable commercial results? Do you enjoy owning strategy, digging into the data and getting more out of every pound of ad spend? If you’ve got solid agency experience and you’re ready to lead on accounts, this is your next step.

At Diony, we don’t just run ads, we build paid social strategies that deliver real business impact. As Paid Social Manager, with our head of strategy, you’ll work across a range of client accounts throughout the agency, leading on paid social strategy and making sure every campaign connects with our wider search, content and CRO work.

What you’ll do:

• Lead paid social strategy across a varied portfolio of client accounts, setting clear objectives tied to each client’s commercial goals.
• Plan, build, launch and optimise campaigns across Meta, TikTok, LinkedIn, Pinterest and Snapchat, managing budgets and pacing to hit targets.
• Own full-funnel performance, from audience building and prospecting through to retargeting and conversion, with a sharp focus on ROAS, CPA and revenue.
• Develop creative briefs and testing roadmaps, working with designers and content creators to produce ads that stop the scroll and convert.
• Run structured creative, audience and placement tests, using the insight to continually improve performance.
• Make sure tracking is set up properly, including pixels, Conversions API, UTMs and analytics, so results are accurate and decisions are data-led.
• Build strong client relationships, presenting strategy, results and recommendations with confidence.
• Collaborate closely with our paid search, SEO, organic social and CRO specialists to deliver joined-up campaigns that work harder together.
• Track, report on and evidence the commercial impact of campaigns, turning data into clear, actionable insight.
• Stay ahead of platform updates, ad formats and industry trends, bringing fresh ideas that keep Diony’s paid social offering innovative.

What we’re looking for:

• Agency experience is essential: you’ll have a proven track record managing multiple paid social accounts within an agency environment.
• Hands-on expertise in Meta Ads Manager, plus experience on at least one of TikTok, LinkedIn, Pinterest or Snapchat Ads.
• Experience developing and delivering paid social strategies that drive measurable results, whether that’s sales, leads or revenue.
• Strong analytical skills, confident with GA4, Looker Studio and spreadsheets, and comfortable turning data into recommendations.
• A solid understanding of tracking, measurement and attribution, including pixels and Conversions API.
• A creative eye for great social advertising, with experience briefing and testing ad creative.
• Excellent communication and relationship-building skills, with the confidence to present to clients and stakeholders.
• A proactive, organised approach, able to juggle multiple accounts and deadlines in a fast-paced, collaborative agency environment.
• Nice to have: ecommerce experience and platform certifications such as Meta Blueprint.

What you’ll get:

• The opportunity to lead paid social strategy across a varied client portfolio and help shape how paid social works within Diony.
• Competitive benefits including paid training, career development, bonus schemes, flexible working, socials and team events.
• Extra perks: gym membership, 32+ paid holidays (including bank holidays + birthdays), client commission, referral bonuses and Flexi Fridays.

Ready to make your mark?

Are you a paid social specialist who knows how to turn scroll-stopping creative into measurable commercial results? Do you enjoy owning strategy, digging into the data and getting more out of every pound of ad spend? If you’ve got solid agency experience and you’re ready to lead on accounts, this is your next step.

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