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- Tasks: Drive sales growth through innovative CRM campaigns across multiple channels.
- Company: Join Papa John’s, a leading brand in the fast-paced QSR industry.
- Benefits: Enjoy competitive salary, pension, dental cover, and exclusive employee discounts.
- Why this job: Make an impact by enhancing customer loyalty and engagement with creative strategies.
- Qualifications: Degree in Marketing and experience in CRM marketing preferred.
- Other info: Hybrid role with great career development opportunities and a vibrant team culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
To deliver profitable incremental sales growth for our franchisees through executing and optimising a suite of CRM initiatives across multiple channels. The CRM Executive is responsible for development, execution, and continuous refinement of personalized lifecycle and marketing campaigns across Email, Push Notifications, Web/App Messaging, In-App Messaging, and SMS channels in Braze. They will also play a key role in supporting the CRM Manager with growing consumer loyalty and increasing customers' lifetime value to the business through execution of the CRM Roadmap.
Duties & Responsibilities
- Campaign planning and implementation of the CRM and Loyalty roadmap to increase customer engagement, boost retention, and maximise sales.
- Collaborate with cross‑functional teams in the deployment of multi‑channel marketing activities that drive incremental sales growth and long‑term loyalty.
- Build omnichannel campaigns in‑platform.
- Ensure all campaigns have clear objectives/KPIs and develop campaign strategies focused on delivering against this.
- Ongoing optimisation of all CRM activities to increase engagement and enhance customer retention/reactivation.
- Work with the CRM Manager to develop and execute appropriate audience segmentation and targeting, maximising relevancy and opportunities to drive engagement and sales conversion.
- Have direct responsibility for copywriting, asset management, and creating basic dynamic content logic & HTML (desirable).
- Work with key stakeholders and delivery partners to manage creative development, sign‑off and execution of all campaign assets at a high standard on time and on budget.
- Support the delivery of the brand strategy by maximising opportunities within the guest journey to articulate our brand stories and drive engagement, maintaining consistency with brand guidelines.
- Champions a rigorous test & learn measurement approach within all campaigns, analysing the direct impact of campaigns to inform future activity and drive performance optimisation.
Functional Skills
- Strong organisational and programme management skills, able to prioritise effectively and manage stakeholders to deliver campaigns and projects to tight deadlines.
- Analytical and commercial mindset – confident at interpreting complex data and drawing out channel insights for business growth, optimisation and decision‑making.
- Strong communication skills, including oral and written, and the ability to create long‑term interpersonal relationships both internally and externally.
- Proven track record of delivering high volumes of work to a high standard with tight deadlines in a fast‑paced environment.
- Flexible to adapt to changes within the role based on strategy deployment, company focus and key learnings.
- Self‑starter with high energy, effective problem‑solving skills and a get‑it‑done attitude.
- Natural collaborator with the ability to knowledge‑share effectively with cross‑functional teams and external stakeholders as appropriate.
- Proficient at creative development to hone the manifestation of the brand to best suit the needs and wants of our target audience segments.
- Creative thinker with a passion for innovation and staying abreast of industry trends.
- Proficiency in Word, Excel, and PowerPoint.
Education, Experience and Certifications
- Bachelor's degree in Marketing or a related field.
- Proven experience in Marketing, preferably within the QSR industry or a related fast‑paced consumer‑facing sector.
- Strong understanding of marketing & CRM strategy, channel best practices and customer behaviour in the UK market.
- Experience with CRM marketing campaigns, planning and execution across multiple channels.
Nice to have
- Experience using Braze or other customer engagement platforms.
- Experience within a business with online ordering and fulfilment channels, as well as bricks & mortar is desirable.
- Knowledge of GDPR principles and guidelines desirable.
Additional Information
Hybrid role – required to be in the Milton Keynes office approximately 2-3 days per week. At Papa John’s you’ll enjoy a competitive salary, contributory pension, dental cover, monthly Papa John’s vouchers, and a bonus scheme. Additionally, you’ll have access to an employee discount programme that includes shopping, gym memberships, holidays, and much more!
CRM Executive in Milton Keynes employer: Dimensional Research
Contact Detail:
Dimensional Research Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your experience with CRM strategies. Be ready to discuss how you've driven engagement and sales in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace CRM Executive in Milton Keynes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience with CRM campaigns and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your background makes you a perfect fit for us. Don’t forget to mention any specific achievements that relate to customer engagement and retention.
Showcase Your Analytical Skills: Since the role involves interpreting complex data, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive marketing decisions or improve campaign performance in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Dimensional Research
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around platforms like Braze. Be ready to discuss how you've used CRM strategies in the past to drive customer engagement and sales growth.
✨Showcase Your Campaign Skills
Prepare examples of successful campaigns you've planned and executed. Highlight your ability to set clear objectives and KPIs, and how you’ve optimised campaigns based on data insights.
✨Be a Team Player
Since collaboration is key for this role, think of instances where you've worked with cross-functional teams. Be ready to share how you managed stakeholder relationships and contributed to team success.
✨Demonstrate Your Analytical Mindset
Come prepared to discuss how you interpret complex data and use it to inform your marketing decisions. Show that you can analyse campaign performance and suggest improvements based on your findings.
