At a Glance
- Tasks: Plan and execute innovative marketing programmes to drive growth and engagement.
- Company: Join Diligent, a leader in AI-driven governance solutions.
- Benefits: Flexible work, health benefits, generous time off, and wellness programmes.
- Other info: Collaborative culture focused on creativity, diversity, and continuous learning.
- Why this job: Be part of a dynamic team making a real impact in the tech world.
- Qualifications: 3+ years in B2B SaaS marketing with strong project management skills.
The predicted salary is between 50000 - 65000 € per year.
The Field Marketing team develops and executes integrated, regionally aligned programs that generate marketing-sourced pipeline and accelerate bookings in partnership with Sales, SDR/BDR teams, and Product Marketing. We support go-to-market plays across pods and business units through events, webinars, ABM, and targeted campaigns designed to drive measurable impact across the funnel.
The Senior Field Marketing Specialist – UK & Ireland is a hands-on marketer responsible for planning and executing field programs for assigned pods, owning specific projects end-to-end and helping the team operate at scale. This role combines strategic planning support, tactical execution, and close cross-functional collaboration to drive MQLs, pipeline, and bookings in line with regional growth targets. The Senior Specialist is expected to be highly data-driven, AI-forward, and comfortable working in a fast-moving, high-growth SaaS environment.
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
- Plan, execute, and optimize integrated field marketing programs (events, webinars, virtual experiences, campaigns, and ABM plays) for assigned pods to generate MQLs, pipeline, and bookings aligned to regional goals.
- Own specific projects and programs end-to-end, including scoping, planning, project management, budget support, execution, and post-campaign analysis and reporting.
- Partner closely with Sales and SDR/BDR teams to align on GTM plays, ensure timely and quality follow-up on field activities, and continuously improve funnel progression and conversion.
- Use AI and core marketing tools (e.g., Salesforce, Marketo, Wrike, DiligentGPT and other AI solutions) to increase execution speed, personalization, and insight generation across programs and processes.
- Track, analyze, and communicate performance against key metrics (MQLs, pipeline, bookings, ROI), providing actionable recommendations to improve channel mix, tactics, and overall effectiveness.
- Contribute to the evolution of field marketing processes, playbooks, and best practices that support scale, consistency, and operational rigor across the UK & Ireland Field Marketing teams.
These are the essentials you’ll need to get an interview:
- 3+ years of B2B SaaS field marketing or closely related experience, including hands-on campaign, event, and program execution.
- Demonstrated understanding of and facility with AI tools, with practical examples of using AI to improve marketing processes, content development, and campaign performance.
- Strong project management skills and operational rigor, with a proven ability to prioritize, manage multiple programs simultaneously, and meet deadlines with limited oversight; “get stuff done” mindset.
- Excellent interpersonal and communication skills (written and verbal), with confidence working with Marketing and Sales leaders and cross-functional partners across the commercial organization.
- Commercial and data-driven mindset; comfortable working with funnel, pipeline, and ROI metrics to inform planning, optimization, and recommendations.
- Proficiency with core marketing tools such as CRM, marketing automation and project management platforms (e.g., Salesforce, Marketo, Wrike), plus strong aptitude for Microsoft Office Suite.
It would be great if you had these too, but we’ll support you if you don’t:
- Familiarity with or knowledge of the governance, risk, and compliance (GRC) space and its core personas.
- Experience working in high-growth B2B tech or startup environments.
- Experience working directly with peers, senior leadership, and executive stakeholders in commercial and marketing organizations.
Senior Field Marketing Specialist employer: Diligent
Diligent is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Field Marketing Specialist to thrive. With a flexible work environment, comprehensive health benefits, and a commitment to diversity, employees are empowered to grow and make a meaningful impact in the fast-paced SaaS landscape. The company's emphasis on creativity and continuous learning ensures that team members are not only building the future but also contributing to a positive change in governance and compliance worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. The more people know you’re looking for opportunities, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table, especially in a hands-on role like the Senior Field Marketing Specialist.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they align with your experience. Tailor your responses to highlight how you can contribute to their goals, especially in driving MQLs and bookings.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Diligent.
We think you need these skills to ace Senior Field Marketing Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B SaaS field marketing. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Data Skills:Since we’re all about being data-driven, include specific examples of how you've used metrics to inform your marketing strategies. This will demonstrate your ability to track and analyse performance effectively.
Highlight Your Project Management Experience:We love a 'get stuff done' mindset! Share examples of projects you've managed from start to finish, focusing on your organisational skills and ability to meet deadlines under pressure.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Diligent
✨Know Your Metrics
Make sure you’re familiar with key performance indicators like MQLs, pipeline, and ROI. Be ready to discuss how you've used these metrics in past roles to drive marketing success. This shows you’re data-driven and understand the importance of tracking performance.
✨Showcase Your AI Savvy
Since the role requires a strong understanding of AI tools, come prepared with specific examples of how you've used AI in your marketing strategies. Whether it’s improving campaign performance or personalising content, demonstrating your AI expertise will set you apart.
✨Project Management Prowess
Highlight your project management skills by discussing how you’ve successfully managed multiple campaigns simultaneously. Use concrete examples to illustrate your ability to prioritise tasks and meet deadlines, which is crucial in a fast-paced environment.
✨Collaborate Like a Pro
This role involves working closely with Sales and other teams, so be ready to talk about your experience in cross-functional collaboration. Share stories that showcase your interpersonal skills and how you’ve effectively partnered with others to achieve common goals.
