At a Glance
- Tasks: Lead the go-to-market strategy for innovative AI-powered products and drive customer adoption.
- Company: Join Diligent, a leader in governance, risk, and compliance SaaS solutions.
- Benefits: Enjoy flexible work, comprehensive health benefits, and generous time off.
- Other info: Collaborative hybrid work environment with a focus on diversity and positive change.
- Why this job: Make a real impact by shaping product strategies and engaging with cutting-edge technology.
- Qualifications: 8+ years in B2B SaaS marketing with strong technical aptitude and analytical skills.
The predicted salary is between 66150 - 80850 £ per year.
Position Overview: The Director, Product Marketing will own the end-to-end go-to-market strategy for Diligent Boards, driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions. Exposure to product-led growth (PLG) is highly valuable. You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to identify market opportunities, influence product strategy, and bring differentiated technology solutions to market. This is a high-impact role requiring someone who can move seamlessly between technical product detail, customer insights, commercial strategy, and compelling storytelling.
AI & Technical Product Marketing: Develop GTM strategies for AI-powered products and capabilities, translating AI/GenAI functionality into clear business value and differentiated market positioning. Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities. Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations. Identify opportunities across SMB and mid-market segments, including digital and product-led growth motions.
Sales Enablement & Commercial Execution: Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools. Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue.
Measurement & Optimization: Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue.
Required Experience/Skills: 8+ years of B2B SaaS/product marketing experience, with significant experience in a technology company. 5+ years in product marketing or technical product marketing, with demonstrated ownership of end-to-end GTM strategies. Strong technical aptitude and the ability to understand and simplify complex SaaS, APIs, integrations, data, automation, and AI/GenAI technologies. Demonstrated experience developing AI/GenAI go-to-market strategies or marketing AI-enabled products/features. Experience marketing to SMB and/or mid-market customers, with an understanding of differentiated buying journeys and GTM motions. Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement. Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership. Strong analytical skills and ability to turn market and customer data into actionable GTM strategies. Experience in GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS. Experience with product-led growth (PLG), self-service, digital acquisition, or usage/adoption-driven growth models. Experience marketing products to executives, General Counsels, Corporate Secretaries, legal professionals, CIO/IT leaders, security teams, or other complex buying committees. Experience with pricing, packaging, monetization, and product-market fit initiatives.
About Us: Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.
We thrive in exploring how things can be differently both in our internal processes and to help our clients. We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few. We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C. Diversity is important to us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.
We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and US EEOC’s Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.
To support a fair and consistent hiring process, we use AI and digital automated tools to assist our recruitment team in organizing candidate data, surfacing relevant applications, coordinating interview scheduling and summarizing interview notes. To learn more about how we collect, protect, and process your information, please review our Candidate Privacy Policy. Visa sponsorship may be available for select positions based on business needs and specific role requirements.
Marketing Manager- Products in London employer: Diligent
Diligent is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior HR Business Partner to thrive. With a flexible work environment, comprehensive health benefits, and a commitment to diversity, employees are empowered to grow both personally and professionally. The hybrid work model encourages in-person engagement, enhancing teamwork and community, while the company's focus on AI-enabled practices positions its workforce at the forefront of industry advancements.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager- Products in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diligent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diligent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diligent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diligent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager- Products in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diligent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diligent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diligent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diligent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diligent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diligent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
