At a Glance
- Tasks: Lead the go-to-market strategy for innovative SaaS products and drive customer adoption.
- Company: Join Diligent, a leader in AI-driven governance solutions with a global presence.
- Benefits: Enjoy flexible work, comprehensive health benefits, and generous time off.
- Other info: Collaborative culture focused on creativity, diversity, and continuous learning.
- Why this job: Make a real impact by translating complex tech into compelling customer value.
- Qualifications: 8+ years in B2B SaaS marketing with strong technical skills and storytelling ability.
The predicted salary is between 75600 - 92400 £ per year.
The Director, Product Marketing will own the end-to-end go-to-market strategy for Diligent Boards, driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions. We are looking for a strategic B2B SaaS product marketer with strong technical aptitude who can translate complex technology into compelling customer value. The ideal candidate has experience in a SaaS technology company. Exposure to product-led growth (PLG) is highly valuable. You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to identify market opportunities, influence product strategy, and bring differentiated technology solutions to market. This is a high-impact role requiring someone who can move seamlessly between technical product detail, customer insights, commercial strategy, and compelling storytelling.
Key Responsibilities
- Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions.
- Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights.
- Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits.
- Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth.
- Develop GTM strategies for AI-powered products and capabilities, translating AI/GenAI functionality into clear business value and differentiated market positioning.
- Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities.
- Partner with technical product and engineering teams to ensure accurate and compelling communication of product capabilities.
- Develop deep understanding of our ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends.
- Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations.
- Identify opportunities across SMB and mid-market segments, including digital and product-led growth motions.
- Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools.
- Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue.
- Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales.
Measurement & Optimization
- Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue.
- Use quantitative and qualitative insights to continuously optimize GTM strategies, positioning, messaging, launches, and campaigns.
Required Experience/Skills
- 8+ years of B2B SaaS/product marketing experience, with significant experience in a technology company.
- 5+ years in product marketing or technical product marketing, with demonstrated ownership of end-to-end GTM strategies.
- Strong technical aptitude and the ability to understand and simplify complex SaaS, APIs, integrations, data, automation, and AI/GenAI technologies.
- Demonstrated experience developing AI/GenAI go-to-market strategies or marketing AI-enabled products/features.
- Experience marketing to SMB and/or mid-market customers, with an understanding of differentiated buying journeys and GTM motions.
- Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement.
- Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership.
- Strong analytical skills and ability to turn market and customer data into actionable GTM strategies.
- Exceptional storytelling, written and verbal communication, and executive presence.
- Ability to operate autonomously, prioritize effectively, and influence cross-functional stakeholders in a fast-paced environment.
Preferred Experience
- Experience in GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS.
- Experience with product-led growth (PLG), self-service, digital acquisition, or usage/adoption-driven growth models.
- Experience marketing products to executives, General Counsels, Corporate Secretaries, legal professionals, CIO/IT leaders, security teams, or other complex buying committees.
- Experience with generative AI, LLMs, AI agents, automation, analytics, or other emerging technologies.
- Experience with pricing, packaging, monetization, and product-market fit initiatives.
About Us
Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimagining workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.
Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be different both in our internal processes and to help our clients. We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting-free days, generous time off policy and wellness programmes to name a few. We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney. Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, colour, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We are a drug-free workplace. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com. To support a fair and consistent hiring process, we use AI and digital automated tools to assist our recruitment team in organizing candidate data, surfacing relevant applications, coordinating interview scheduling and summarising interview notes. All final screening, evaluation, and hiring decisions are made by humans on our team. To learn more about how we collect, protect, and process your information, please review our Candidate Privacy Policy. At Diligent, we recognise the value of a diverse global workforce. Visa sponsorship may be available for select positions based on business needs and specific role requirements. Sponsorship decisions are evaluated on a case-by-case basis, and eligibility should not be assumed for all opportunities.
Director, Product Marketing employer: Diligent-14787b60
Diligent is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to take ownership of their work while providing comprehensive support and resources. With a flexible work environment, generous benefits, and a commitment to diversity, Diligent not only prioritises employee well-being but also encourages continuous growth and learning. Located in vibrant hubs around the world, including New York City and London, employees have the unique advantage of being part of a global community dedicated to making a positive impact through cutting-edge governance, risk, and compliance solutions.
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