At a Glance
- Tasks: Design and deliver impactful training to enhance sales and service capabilities.
- Company: Join Dignity, a trusted leader in end-of-life care with over 200 years of history.
- Benefits: Enjoy a competitive salary, generous leave, healthcare, and a company bonus.
- Other info: Be part of a diverse team dedicated to compassionate service.
- Why this job: Shape the future of sales training while making a meaningful impact on families.
- Qualifications: Experience in sales training and strong facilitation skills required.
The predicted salary is between 43000 - 43000 £ per year.
Location: Birmingham, Sutton Coldfield
Salary: Up to £43,000 per annum
Contract Type: Permanent, Full Time
About the Role
We’re looking for a Sales & Service Capability Specialist to design and deliver a company‑wide development framework that strengthens our Sales Through Service approach. This role blends design and delivery, supporting colleagues across Funeral Plans, Memorials and wider sales functions to build confidence, capability and consistency in how we serve families and customers. You’ll create practical frameworks, coaching tools and skills‑based learning that help managers and teams embed consultative, values‑led selling into everyday conversations.
What You’ll Be Doing
- Designing a unified Sales & Service capability framework aligned to Dignity’s full product portfolio.
- Delivering virtual and face‑to‑face training regionally across the business.
- Creating sales coaching toolkits, conversation guides and observation rubrics for managers.
- Partnering with Operations to embed sales uplift behaviours into KPIs and performance dashboards.
- Developing scenario‑based practice, real‑play content and practical skill‑building sessions.
- Supporting induction by embedding strong consultative conversation skills early in the colleague journey.
What Success Looks Like
- Improved sales performance across Funeral Plans, Memorials and ancillary services.
- Stronger customer experience and reduced complaint themes.
- High manager adoption of coaching tools and frameworks.
- Increased use of the Sales Through Service model across all sales functions.
- Positive user experience and strong evaluation outcomes.
Who This Role Would Suit
- A credible sales capability professional who has designed and delivered sales or service development, not just run training sessions.
- Someone who believes in consultative, values‑led selling, balancing commercial outcomes with empathy and trust.
- A practitioner who enjoys partnering with operational leaders, equipping them with tools and frameworks rather than owning sales targets directly.
- Someone who thrives in a hybrid design‑and‑delivery role, confident creating content and facilitating sessions both virtually and in person.
What You’ll Bring
- Experience in sales capability, service capability or L&D‑led sales training.
- Experience in regulated or customer‑sensitive sectors such as financial services, insurance, healthcare or utilities.
- Proven ability to design sales or service frameworks and structured approaches to consultative selling.
- Strong facilitation skills across virtual and face‑to‑face environments.
- Hands‑on coaching experience and confidence observing performance and giving feedback.
- Comfort working with performance data, KPIs and behavioural indicators to support capability uplift.
Why Join Us?
This is a chance to shape how sales and service capability is delivered across Dignity. You’ll influence behaviours, build confidence across our sales functions and help colleagues deliver meaningful, sensitive and commercially strong customer conversations.
What We Offer
- Annual salary package up to £43,000 per annum
- 25 days annual leave + bank holidays.
- BUPA Healthcare.
- Company pension, life assurance, and employee assistance programme.
- Annual company bonus.
What are the next steps?
If this sounds like the right role for you and you’re ready to bring care and professionalism to an essential service, simply click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
About Us
We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK’s first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism. Now we are building the UK’s leading end of life company. As part of the Dignity Group, we also operate Farewill, the country’s largest will writer and one of the UK’s top probate providers, giving families support not just at the funeral, but before and after as well. Today, we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end-of-life care. Here to help, whenever you need.
FCA Statement
We’re regulated by the FCA, therefore, some roles will be subject to background checks.
Equality, Diversity and Inclusion Statement
We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know.
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
Learning & Development Trainer in Sutton Coldfield employer: Dignity
Dignity is an exceptional employer that prioritises employee growth and development, offering a supportive work culture where your contributions directly impact the lives of families. With competitive benefits including a salary of up to £43,000, comprehensive healthcare, and a commitment to diversity and inclusion, you will thrive in a role that blends design and delivery while shaping meaningful customer interactions in a compassionate environment.
StudySmarter Expert Advice🤫
We think this is how you could land Learning & Development Trainer in Sutton Coldfield
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local events related to Learning & Development. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios specific to sales capability and training. We recommend role-playing with a friend or using online resources to boost your confidence and delivery.
✨Tip Number 3
Showcase your skills in real-time! If you get the chance, offer to conduct a mini-training session during the interview process. This will demonstrate your facilitation skills and give them a taste of your training style.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email reiterating your enthusiasm for the role can set you apart from other candidates. Plus, it shows your professionalism and attention to detail.
We think you need these skills to ace Learning & Development Trainer in Sutton Coldfield
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in sales capability and L&D. We want to see how your skills align with our values-led selling approach, so don’t hold back on showcasing relevant examples!
Showcase Your Facilitation Skills:Since this role involves both virtual and face-to-face training, it’s crucial to demonstrate your strong facilitation skills. Share specific instances where you’ve successfully delivered training or coaching sessions, and how you engaged participants.
Highlight Your Design Experience:We’re looking for someone who can design effective training frameworks. Be sure to mention any experience you have in creating coaching toolkits or structured approaches to consultative selling. This will show us you’re the right fit for the role!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved.
How to prepare for a job interview at Dignity
✨Know Your Stuff
Make sure you understand the Sales Through Service approach and how it applies to the role. Familiarise yourself with Dignity’s product portfolio and think about how you can contribute to their sales capability framework.
✨Showcase Your Experience
Prepare examples from your past roles where you've designed and delivered training or frameworks. Highlight your hands-on coaching experience and how you've used performance data to drive results in a sales environment.
✨Engage with Scenario-Based Learning
Be ready to discuss how you would develop scenario-based practice and real-play content. Think of specific situations that could arise in the role and how you would handle them, demonstrating your consultative selling skills.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s current training methods and how they measure success. This shows your genuine interest in the role and helps you understand how you can make a meaningful impact.
